25 Essential TikTok Statistics You Need to Know in 2025
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Initially launched in 2016, TikTok has exploded onto the social media scene by giving users the ability to create short-form videos that can be up to three minutes long. It’s become a hub for entertaining content, as people are sharing funny moments and pranks. However, there are plenty of businesses jumping on board and using it as a way to educate their audience and promote their offerings. Either managing it in-house or working with a specialized TikTok agency, this is definitely a platform you want your brand to be present on.
In this post, we’ve compiled a list of essential TikTok statistics that every marketer should know. This data will help you see just how impactful this powerhouse platform can be for creators in every niche.
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Top TikTok Statistics
To kick things off, let’s dive into some fun TikTok statistics! This data shows how well the platform is doing in terms of its downloads, but also what kind of content garners the most attention from users.
The TikTok App Has Been Downloaded 5.48 Billion Times
Available for both iOS and Android, TikTok has been downloaded 5.48 billion times worldwide.
TikTok was the Most Downloaded App in 2024
In 2024, TikTok was the most downloaded app globally, achieving 773 million downloads and surpassing major platforms like Instagram.
TikTok Is Valued at Over $$110 Billion U.S. Dollars
Reflecting significant investor confidence, TikTok’s market valuation soared to over $110 billion in 2025.
TikTok Usage Statistics
In the last few years, TikTok’s usage has truly exploded. In the U.S. alone, there are 113.2 million users in 2023, and the number of users is expected to increase to 121.1 million by 2027.
These statistics show how successful the app has become, providing even more reason to work with a Social Media agency and jump on board if you haven’t already. It’ll be interesting to see how it stacks against veteran platforms like Facebook and Instagram in the coming years.
TikTok Celebrated a Milestone of 1 Billion Active Users in 2021
In September 2021, TikTok published a press release sharing the news of their big milestone.
The app reached one billion active users, allowing it to provide entertainment to its community all around the globe. TikTok statistics like this show just how successful the platform has been in a short time.
There Are 34 Million Videos Posted Each Day on TikTok
There are 272 videos posted every second, 16,000 videos posted every minute, 981 thousand videos posted every hour, 34 million videos posted each day and 707 million videos posted each month on TikTok.
TikTok Is The Fifth Most Popular Social Media Platform Worldwide
When factoring in the number of active users each social media platform has, TikTok ranks as the fifth most popular platform. It falls behind the following: Facebook, YouTube, Instagram and WhatsApp.
The App Has 30.8 Million Daily Active Users via iOS
The iOS version of TikTok reigns supreme, as data shows it has 30.8 million daily active users. The Android version still performs well, but it only has 15.4 million daily active users.
The Average User Opens TikTok 20 Times Per Day
With social media apps available right at our fingertips, it should come as no surprise that we access them multiple times in one day, oftentimes never giving it a second thought. Data shows the average user opens the TikTok app 20 times per day. How does your usage stack up?
Kids Spend, on Average, Nearly 2 Hours Per Day on TikTok
It’s no secret that kids spend a lot of time on their mobile devices these days. Many of them are turning to TikTok for entertainment, which can lead to endless scrolling on the FYP (For You Page).
Globally, data from Qustodio shows children spend an average of 75 minutes per day on TikTok. This makes it the social media platform they are using the most.
Younger phone users are glued to TikTok for around two hours every day, according to a new study that tracked the screen time of kids from ages 11 to 17.
According to data shared by Business Insider, kids between 11 and 17 are spending nearly two hours per day on TikTok, making it the social media platform they use most.
According to TikTok itself, users spend an average of 90+ minutes on the app daily.
In the U.S., kids spend an average of 113 minutes daily on TikTok, which is slightly higher than the global average of 107 minutes. Those in the UK spend 70 minutes per day on the video-sharing app.
TikTok User and Demographics Statistics
Even though TikTok is thriving, there are still some brands questioning whether or not it’s worth it to make the platform part of their overall video marketing strategy.
A key element in making that decision is to determine if your target audience is there. Luckily, TikTok statistics help us to see the demographics of their biggest user base to make this decision easier.
TikTok is Most Popular With Younger Generations
The younger age groups can’t get enough of scrolling on TikTok. As of February 2025, in the U.S., those ages 18-24 accounted for 30.7% of TikTok’s active users.
According to TikTok themselves, ages 25 to 34 are responsible for 34% of the platform usage and the biggest TikTok users. They also noted how audiences have matured in the UK in the last couple of years.
Females Accounted for 52% of TikTok’s Active Users
According to TikTok, their user base is 52% female and 48% male, which is a very even split.
Most of the Platform’s Users Are Based in Indonesia
As of April 2024, Indonesia was the country with the largest TikTok audience, with almost 127.5 million users. The US came second with around 121.5 million TikTok users.
However, it’s worth noting that India had 190 million users before the app was permanently banned.
However, the video-based social networking platform, known as TikTok internationally, attracted a total of 730 million monthly active users in its home country as measured in November 2022. In China, the app is called Douyin.
TikTok Marketing Statistics
Social media ads are an effective way to get your brand in front of more people. Ads help to generate awareness, can boost engagement, and are even great for increasing sales. TikTok allows brands to create a variety of ads as a way for them to reach their target audience. And considering the popularity of the platform, it’s worth considering how TikTok can fit into your marketing strategy and how a Digital Marketing agency might be able to help.
TikTok Users Are More Understanding and Open to Ads Than General Internet Users
According to a Statista report, 38% of survey participants using TikTok are willing to tolerate advertising in exchange for free access to certain services, which is 4% more than the total number of adults surveyed. Almost 15% of TikTok users struggle to distinguish between advertising and other content.
However, in order for users to welcome these ads, marketers must build native-looking campaigns that align with the broader user experience.
61% of TikTok Users Discover New Brands on The Platform
61% of TikTok users discover new brands and products on the platform. Also, 92% of TikTok users take action following the content they see on TikTok (share, comment, follow, like, etc.).
1 in 4 bought Something After Seeing a Beauty TikTok Video
TikTok confirmed that 1 in 4 people bought something after seeing a beauty TikTok video. On top of that, they shared that 67% of TikTok users said that the platform helps them get ideas about brands/products they’ve never thought of before.
Millennial TikTok Users Are 2.3X More Likely to Create a Post and Tag a Brand
TikTok shared that millennials on their platform are more likely to share UGC and tag a brand, while Gen Z TikTok users are 1.2x more likely than other platform users to DM a brand after buying a product.
The TikTok Ads With the Best Performance Have an Emotional Message
The key to any good ad is to get your audience to feel something.
TikTok has found that ads with an emotional message have the best performance overall. When you can pull at their heartstrings, they’ll be more inclined to engage and take action. That’s crucial if you want to get the most bang for your buck when investing in advertising.
63% of All Successful TikTok Ads Communicate Their Message Right Away
The reality is that we have short attention spans. So, if your brand is planning to run ads on any platform, including TikTok, you need to hook them immediately. If you don’t, you risk them losing interest and scrolling onto something else.
TikTok says 63% of all successful ads get their point across right away. If you can secure their attention early on, they’ll be more likely to watch your ad all the way through.
TikTok’s Top-View Ads Are a Favorite Among its Users
TikTok offers a variety of options when it comes to ad creation. There are in-feed ads, brand takeover ads, and even branded hashtag ads. With so many options, it gives brands the ability to choose what will perform the best for them and their audience.
As it turns out, TikTok’s top-view ads are favoured by users.
However, creating enticing and entertaining assets for your ads is no joke. That's why working with a Creative agency might help your brand with content that delivers.
TikTok for Business Statistics
Curious about using TikTok for business? You certainly aren’t alone! Many business owners have taken a chance by joining TikTok and creating short, snappy videos with the hopes they’ll go viral. Here are some TikTok statistics that would be worthwhile for business owners to know:
U.S. Influencer See an Engagement Rate of Around 10%
Engagement is obviously a key metric for businesses to track on social media. Not only is it a sign that your content resonates with people, but the algorithms seem to favour accounts with high engagement.
Data shows that influencers in the U.S. have an engagement rate of around 10%. That’s a good reason for brands to give TikTok a shot. In fact, engagement seems to be higher for nano-influencers (those with less than 10,000 followers).
51.6% of Brands Prefer TikTok Influencer Campaigns
TikTok (51.6%), alongside Instagram (57.1%), lead as preferred channels for influencer marketing collaborations, offering unparalleled reach and engagement for visual and short-form content.
TikTok Statistics Fun Facts
Khaby Lame Is The Most Followed Person on TikTok
Khaby Lame remains TikTok's most-followed creator, boasting over 162.6 million followers, thanks to his universally entertaining reaction videos.
Bella Poarch Shared The Most Liked TikTok Video Ever
Bella Poarch shared the most liked TikTok video, lip syncing to M to the B by Millie B, with over 69.6 million likes, reflecting the extraordinary viral potential of the platform.
#FYP Is The Most Popular Hashtag on TikTok
The #fyp (For You Page) remains the most viewed hastag on TikTok, amassing over 45 trillion views globally.
BLACKPINK’s Lisa Was The Fastest Account to Reach 1 Million Followers
BLACKPINK’s Lisa set the record for the fastest account to reach one million followers, achieving this milestone in just 2 hours and 18 minutes in June 2024.
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