12 min read

22 Essential Pinterest Statistics You Need to Know in 2024

Herd 1 profile
Jack Shepherd
Co-Founder & Marketing Director
Updated on 25 Apr 2024

Initially launched in 2010, Pinterest has become a favourite social media platform for those searching for inspiration. Whether they’re looking for fashion tips, recipes, DIYs, or home decor, Pinterest truly has it all (which these brands are well aware of). It’s also become a great place for brands to build their online presence to connect with their target audience and promote their offerings.

To help you better understand this powerful search engine, we’ve compiled some helpful Pinterest statistics around its usage, demographics, and more.

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Top Pinterest Statistics

To kick things off, let’s dive into a few fun Pinterest statistics that speak to the success the platform has had over the years. Here’s what you should know about this go-to hub for inspiration in all areas of life:

Pinterest Users Save Over 1.5 Billion Pins Every Week

With 1.5 billion pins saved on the platform every week, tons of content can be read. Plus, those pins are spread out across more than 4 billion boards. No matter what you’re looking for, there’s sure to be something for you on Pinterest with a wide array of content to discover.

Pinterest Users Save Over 1.5 Billion Pins Every Week

Users Can Have Up to 2,000 Boards!

Users can store a maximum of 2,000 boards, encompassing secret and group boards that you did not initiate. Additionally, personal accounts can accumulate up to 200,000 Pins, spanning both secret and group boards. If you aim to enhance your followers on Pinterest, consider sharing 5-30 fresh Pins daily. Ensure your approach involves not only repinning others' content but also showcasing your distinctive creations. Caution! Steer clear of a significant Pinterest blunder: refrain from pinning all 30 new Pins within a mere 5-minute timeframe.

80% of Users Have Discovered Something New on Pinterest

We’re all guilty of saving things like recipes or DIYs to our Pinterest boards, only to never actually do them. However, the platform still has great influence over its users. 46% of Pinterest users have discovered a new brand or product on the platform. That's why there's a real opportunity for brands to find their target audiences on the platform, and a reputable Advertising agency could help you take your brand to the next level.

Pinterest Usage Statistics

How many people are on Pinterest? And how does it stack up against the other social media platforms out there? These usage statistics will give you a better understanding of its popularity:

There are 482 Million Users on Pinterest

As the go-to platform for food, fashion, and home decor inspiration, it’s no wonder that Pinterest is home to 498 million users worldwide. It’s safe to say you’re in good company there! There are 16.7 million monthly active Pinterest users in the United Kingdom specifically. And, the U.S. has 90.1 million active users!

Pinterest in the U.S.

Anticipated growth in Pinterest users in the United States is expected to persist from 2024 to 2027, with a projected addition of 5.1 million users, marking a 5.25 percent increase.

Following nine consecutive years of growth, the Pinterest user base is poised to reach a new peak of 102.2 million users in 2027. Noteworthy is the consistent upward trend in the number of Pinterest users over the past years.

Pinterest in the U.S.

However, Annual Pinterest User Growth Has Been Dropping

Although Pinterest has an impressive amount of users, the platform hasn’t seen the greatest success in generating new users in the last few years. User growth went from 9.1% in 2019 to 4.4% in 2020 and then 2.8% in 2021. This number is predicted to drop to 2% in 2022.

It’s the 15th Largest Social Media Platform in the World

Pinterest ranks 15th when it comes to social media popularity worldwide. They rank behind Facebook, YouTube, WhatsApp, Instagram, Facebook Messenger, WeChat, TikTok, Douyin, QQ, Sina Weibo, Telegram, Snapchat, Kuaishou, and Twitter. Reddit, and Quora are ranking even lower than Pinterest.

It’s the 15th Largest Social Media Platform in the World

82% of Users Rely on the Mobile App to Access Pinterest

Mobile reigns supreme over desktop when it comes to Pinterest usage. 82% of users turn to the Pinterest mobile app to scroll their feeds and save pins to their boards.

Pinterest Demographics Statistics

Now, let’s look at some data about Pinterest’s demographics. This information will tell us who is primarily active on the platform, which is great for determining if your target audience is there. If they are, that’s a good sign you should be there as well. Here’s what you should know:

A Majority of Pinterest Users Reside in the United States

Considering Pinterest is the second most popular social media platform in the United States, it should be no surprise that the U.S. is home to most of Pinterest’s users. Here’s a breakdown of Pinterest’s traffic distribution by country, showing the top five locations:

  • United States: 38.06%
  • Brazil: 8.74%
  • Russia: 4.96%
  • India: 4.96%
  • Colombia: 2.41%

Pinterest’s Largest Audience is Women

Who is using Pinterest? Mostly women. 71% of female respondents in the UK said they were Pinterest users, compared to just 22.4% of males. It’s the same in the United States. There are 58.9 million female Pinterest users in the States and 32.6 million male users.

Overall, 69.5% of global Pinterest users are female.

Pinterest Users By Gender in the UK

Over 18% of Pinterest Users are Women Between 18 and 24

In January 2024, Pinterest was really popular among women aged 25 to 34, making up about 20.4 percent of all the people using the social media site worldwide. Also, more than 19.5 percent of Pinterest users were women aged 18 to 24. Basically, the majority of folks using this picture-sharing platform were women.

Pinterest is Pretty Popular With the Millennial Generation

You certainly don’t want to count out the Millennial generation, as Pinterest is a big hit with them. Nearly 80% of Millennial women and 40% of Millennial men use the platform for inspiration.

Pinterest Search Statistics

As it’s a powerful search engine, many users turn to Pinterest just as they would Google to find the content they’re looking for. That’s why it’s crucial for Pinterest’s creators to make sure their content is optimised so it ranks higher in search results. Here are some search statistics to keep in mind:

2 Out of 3 Users Turn to Pinterest to Search

Whether they’re looking for new ideas or searching for a reputable product, two out of three users consider Pinterest a go-to platform for their searches. That equates to about 66% of users.

97% of Pinterest Searches Aren’t Brand Related

97% of searches on Pinterest don’t feature a specific brand name in the search query. This is one of those Pinterest statistics that will truly shape your social media content strategy moving forward. Why? Because if people aren’t conducting brand-related searches, it’s even more crucial that you include relevant keywords in your pin titles and descriptions to ensure your posts rank higher.

Screenshot from Pinterest showing that 97% of top Pinterest searches are unbranded.

Pinterest Shopping Statistics

Did you know that Pinterest is an effective way to generate sales for your business? With shoppable pins, users can place an order with just a few clicks, making it easier than ever to sell your products. Here are some Pinterest statistics that are specifically related to its shopping feature:

90% of Users on Pinterest are in a Shopping Mindset

When it comes to online behavior, Pinterest users stand out. They're 90% more inclined to declare that they're always in a shopping mindset and 30% more likely to express a genuine love for the shopping experience. This translates into significant spending habits, with Pinterest shoppers averaging an 80% higher monthly expenditure compared to users on other platforms, coupled with a 40% larger basket size.

More Than 25% of Time Spent on Pinterest is Spent Shopping

It turns out that users spend more than 25% of their time on Pinterest shopping. That’s all the more reason for businesses to create shoppable pins for the products they sell since they’ll increase the odds of making new sales.

85% of Users Have Bought Something Based on Pins From Brands

And to prove shopping is popular on Pinterest, 85% of users have seen pins from brands and have gone on to make a purchase. A business can secure some of those sales by getting their pins in front of their target audience.

However, with Pinterest being an inspiration platform, it's important to have the right creative assets in order to attract users' attention. This is why we recommend working with a Creative agency, or social-first Video Production company given the rise of short-form video, that understands the platform and best practices for creative.

Pinterest Marketing and Advertising Statistics

Finally, let’s look at a few Pinterest statistics around marketing and advertising. Using this data, you’ll be able to create and post better content. Plus, you’ll learn just how effective running Promoted Pins can be. Here are some useful statistics:

Pins Have About a Six to Twelve-Month Lifespan

It’s no secret that social media posts typically have a short lifespan, but the opposite is true on Pinterest. In fact, your pins have about a six to twelve-month lifespan on the platform. The key to longevity is to create search-optimised pins by using relevant keywords in your pin’s title and description. This will increase the odds of your content showing up in search results, allowing it to generate impressions for months.

Sundays, Mondays, and Tuesdays Are the Best Days to Post

You want to post during peak hours to increase the odds of getting your content noticed on social media. The optimal days for posting on Pinterest are Sunday, Monday, and Tuesday. Conversely, Thursday, Friday, and Saturday tend to be less favorable, resulting in lower engagement metrics for Pinterest Pins. And, the best time to pin content on Pinterest varies based on the day of the week. However, you’ll want to avoid adding pins to your boards in the evenings and during commuting hours, as they’re the worst times to post.

Sundays, Mondays, and Tuesdays Are the Best Days to Post

Pinterest Generated $3.27 Billion in Advertising Revenue in 2023

Proving that Pinterest is a popular advertising platform, they generated nearly $3.27 billion from brands running ad campaigns in 2023. By creating promoted pins, brands are able to generate awareness for the products and services, thus increasing their conversion rates.

Running Pinterest Ads is More Cost-Effective Per Conversion

When it comes to social media ads, it’s all about getting the most bang for your buck. Running ads on Pinterest can actually save you money when compared to advertising on other platforms. That’s because Pinterest’s ads are 2.3 times cheaper per conversion. Plus, users are three times more likely to click on a pin and visit a brand’s website on Pinterest than on any other social media.

Pinterest Trends to Look Out for in 2024

Want to know what you can expect to see on Pinterest before it’s all over your feed? Pinterest Predicts has successfully predicted content trends in the past, giving you a look into the future of the platform. Here are a few trends to watch out for based on their popular industries:

    • Eclectic grandpa

    • Western gothic

    • Cafecore

    • Hot metals

    • Blue beauty

    • Aquatecture

Using These Pinterest Statistics

As these statistics have shown, Pinterest is an effective platform that any marketer can use to drive engagement and sales in business. By sharing images and videos that appeal to your target audience, you can boost your brand’s exposure and generate conversions on your offerings. Just make sure you’re taking the time to optimise your pins to get them ranking higher in search results.

Herd 1 profile
Written by
Jack Shepherd
Hi! I'm Jack, Co-Founder of Social Shepherd. I didn't choose the name of the agency, but now you can see where it's from...
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