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In this day and age, online shopping has become the way to go. eCommerce has made it so much simpler to purchase everything from clothing to beauty products, home goods, and even groceries.
With a few clicks, you can easily place and order, and wait for it to arrive on your doorstep. You never have to leave the comfort of your home!
To help you learn more about online shopping, we’ve compiled some interesting eCommerce statistics you should know for 2023.
With the help of this data, you can strengthen your own eCommerce business and generate more sales than before.
To get started, here are a few eCommerce statistics to keep in mind:
In 2021, retail eCommerce sales were an estimated $4.9 trillion U.S. dollars worldwide.
Over the next four years, it’s predicted this number will grow by 56%, reaching approximately $8.1 trillion by 2026. There are no signs of online shopping slowing down anytime soon.
How do your online shopping habits stack up? Data shows that, on average, a consumer makes 19 online transactions per year. However, this obviously varies based on location. For example, consumers in China make an average of 22 online transactions in a single year.
While it’s hard to determine an exact number, it’s estimated that there are anywhere between 12 and 24 million online stores. And with more people starting online businesses, that number is only going to steadily increase over the next few years.
When compared to online retailers, it appears Amazon is coming out on top. In 2022, the retailer saw almost 3.16 billion monthly visitors on its website.
This number decreased since 2020, during the COVID-19 pandemic, when it reached 3.67 billion monthly visitors due to more people choosing to shop online instead of hitting the stores. The second most popular online retailer was eBay, which saw a monthly average of 589 million visitors.
Have you ever passed on ordering something online because shipping wasn’t free or too expensive? You aren’t alone.
50.8% of people say free shipping is one of the main reasons they choose to shop online. This, in combination with Amazon’s vast product selection, is likely why they see great success.
Here’s a full breakdown of why consumers say they shop online:
There are online shoppers based all over the globe, however, some countries and certain age groups are bigger shoppers than others. Check out this data:
Since those in China make more online transactions in a single year than the average consumer, it should come as no surprise that China tops the list of eCommerce markets.
It was forecasted that China would generate $2,779.31 billion in eCommerce sales during 2021. In second place is the U.S. with an estimated $843.15 billion in sales. Then, the UK rounds out the top three with $169.02 billion in sales.
Those living in Argentina have been stepping up their online shopping in recent years.
The country had the fastest eCommerce growth in 2020 with a 100.6% increase in online sales.
Canada took the second spot with a 75% increase. The UK did make the top 10, seeing a 46.5% increase in online sales during 2020.
38.4% of online shoppers based in the U.S. are under the age of 35.
In fact, Millennials (those born from 1981 to 1996) make up the largest group of online shoppers.
Only 14.4% of those shopping online in the U.S. are 65 and above. Perhaps younger generations appreciate its ease and convenience?
Even those in the UK are passionate about their online shopping. Here are some eCommerce statistics that are specifically related to the United Kingdom:
According to eCommerce statistics from Statista, online shopping revenue won’t be slowing down in the UK. From 2021 to 2025, it’s predicted the overall eCommerce revenue in the UK will grow at an annual rate of 5.16%.
In the UK, it’s all about mobile shopping.
Looking at data from the first quarter of 2023, 75% of retail site visits in the UK came from a smartphone.
69% of online shopping orders were made via mobile devices.
On the other hand, only 22% of retail website traffic was from desktop computers and accounted for 28% of all purchases.
Just how much has eCommerce grown in recent years? Well, the COVID-19 pandemic has generated a rise in online shopping since 2020 and it shows no signs of slowing down.
Global data shows retail eCommerce sales declined to 17.1% in 2021, after reaching 27.6% during the pandemic in 2020. Those sales accounted for about 19% of all global retail sales. It’s likely those numbers will continue to grow year after year.
It was estimated there would be 2.14 billion people worldwide shopping online to purchase goods and services in 2021. That’s a big jump from just 1.66 billion people online shopping in 2016.
If you’re interested in creating your own eCommerce business, you may be wondering which platform is the most popular. While they each have their own benefits, here’s some data on how many users are on WooCommerce, Shopify, Magento, and Wix:
There are over three million live websites that are currently using WooCommerce, a WordPress plugin to power their online storefronts.
There are 1.75 million merchants on Shopify.
Both platforms have their benefits, which is why it’s important for sellers to do their research to find out which is best for them.
There are over 250,000 merchants using Magento and over 600,000 active stores on Wix.
Did you know social media can help boost your eCommerce business? It’s true! Take a look at this data:
More sales are always a win, right? eCommerce statistics show that online stores that also have a social media presence have, on average, 32% more sales than those not using social media. This could be because social media increases a shop’s discoverability online.
For some, Instagram could be key to generating sales. $65 is the average order value for customers who have been referred to an online shop via Instagram. This is a higher total than platforms seem to generate.
The average for Facebook is $55, $46 for Twitter, and $38 for YouTube.
eCommerce statistics show that mobile shopping is a popular choice when buying products and services online. Here’s some data regarding how often we use our phones and tablets to shop:
eCommerce statistics show that mobile purchases account for 44.2% of all eCommerce sales in the United States. Only time will tell if mobile purchases are able to one day be the majority of eCommerce sales.
With mobile-friendly websites and dedicated applications, shopping from your smartphone is pretty easy these days. That’s why it’s not surprising three out of four consumers say they shop from their phone.
It’s important to be an educated shopper, which is why we love to price shop to ensure we’re getting the best deal. As a result, 33.6% of shoppers say they look up price comparisons on their mobile devices while shopping in a physical store. It’s a convenient way to see what other retailers are selling something for.
Let this be a reminder that not only are people frequently shopping on mobile, but they demand a quality experience too. Mobile websites that are slow to load or difficult to navigate will send potential buyers running, possibly never returning.
According to Google, users who have had a negative experience on a mobile website are 62% less likely to purchase from that same business in the future.
For those running an eCommerce business (or wanting to start one), there are a couple of statistics you’ll want to keep in mind to ensure your success.
Here’s what you should know:
When your business has a goal to generate more sales, you’ll want to cut down on the number of abandoned carts you have.
Data shows the top reason people abandon carts is because of additional fees costing too much. Those fees can be things like shipping, tax, and any other costs that may be factored into the final total during checkout.
Other reasons for abandoned carts include: being required to make an account, long or complicated checkout processes, and not knowing the cost upfront.
Done right, having a chatbot or some other artificial intelligence on your website could help with the overall eCommerce process.
It can assist in answering basic questions, ultimately helping to eliminate barriers for potential customers wanting to purchase. In fact, 50% of people say they’d purchase from a website’s chatbot with the help of conversational marketing.
It could be worth looking into for your business to increase your conversion rate.
There’s no time like the present to start your own eCommerce business.
Although there are tons of online shops, it’s never too saturated of an industry to get started and put your own spin on things. Use these eCommerce statistics to show you how powerful online sales can be and to create an online strategy of your own.
