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If you’re in the mood to listen to music or tune into a podcast, it’s safe to say Spotify might be one of your go-to platforms. This streaming service offers a plethora of music and podcast genres, ensuring there’s something for everyone’s interests and moods.
To learn more about its users, listening data, and more, we’ve rounded up some essential Spotify statistics you need to know in 2023.
Now, let’s take a look at Spotify on a global scale. Considering the service is available across so many markets worldwide, Spotify does have a pretty expansive user base to contribute to its success. Here are a few Spotify statistics that show just how popular it’s become over the years:
As a host to both music and podcasts, Spotify has become a go-to service for many. So, it’s no wonder they’ve amassed a whopping 515 million active users around the globe as of early 2023.
One of the great things about Spotify is that it gives users the option to use the service for free or pay for a premium account. Free users will hear and see ads every so often and are unable to access the full range of features the streaming service provides. As of the first quarter of 2023, Spotify reportedly had 317 million monthly active users, up from 295 million a year earlier, on a free, ad-supported plan.
For those who want to ditch the ads, it’s worthwhile to invest in Spotify’s premium plan. In Q1 2023, it was reported that Spotify has 210 million premium subscribers worldwide. That number has more than doubled since early 2017, showing how much the service has grown over the years.
A majority of Spotify’s revenue comes from those premium subscriptions rather than ad placements. And in 2022, the company generated over 11.7 billion euros in revenue, which was up from 9.67 billion in 2021. So, it’s clear that people are seeing the value of investing in a premium account.
To kick things off, let’s take a look at some Spotify statistics that are specific to the streaming service’s user base in the UK. Here’s what you need to know:
AudienceProject conducted a survey in 2020 to determine which music streaming and downloading services were most popular with UK residents. Two-thirds of respondents said they had used Spotify in the last week, making it the top choice. YouTube was the second most popular.
In 2020, Kantar’s Entertainment on Demand service for the audio subscription market found that 62% of UK subscribers had a Spotify account. This made it the most popular among music streamers.
Between the music and podcasts, there’s so much content for users to consume on Spotify. And considering that content spans a wide array of genres, there’s something for everyone to enjoy. Here are some Spotify statistics that show what people are listening to when it comes to different genres:
When it comes to podcasts, the True Crime genre is most appealing to Spotify users, followed by Comedy.
Now, the question is… Who is using Spotify? Luckily, some helpful Spotify data gives us insight into what their global user base looks like. For instance, do men or women use Spotify more often? Where are Spotify’s users located? We can answer those questions with these Spotify statistics:
Contributing to its massive audience, the Spotify platform is accessible in 183 countries. By 2020, its reach expanded to 80+ additional countries, showing that it continues to expand. It’s also worth noting that the Spotify iOS app is available in 157 countries.
Data shows that Spotify is a bit more popular among females, as they make up 56% of the platform’s user base. Males are just 44% of Spotify’s users. As Spotify continues to grow, perhaps we’ll see that gap shrink over time.
A majority of Spotify’s users are on the younger side, being that they’re under 35 years of age. The largest age group on Spotify is those between the ages of 25 and 34. They make up 29% of users.
Up by 1% from the previous year, 30% of Americans were reportedly using Spotify monthly in 2021. Although it’s only a small increase, it does show the streaming service is securing more users. Weekly usage saw a spike as well. From 2020 to 2021, weekly Spotify usage in America increased from 22% to 28%.
Whether you’re a Spotify user or not, you’re probably familiar with Spotify Wrapped. This feature gets a ton of attention around the holiday season at the end of the year because everyone wants to share their top artists and songs with friends and family on social media. Here are some Spotify statistics about the Wrapped feature and its success:
Wrapped initially started back in 2015, but was known as the Year in Music at the time. This showcased the biggest songs of the year, as well as an individual user’s top 100 songs. It was renamed Wrapped in 2016, however, it wasn’t until 2017 that its functionality changed. It now features tons of personalised listening data for users to see what they loved over the course of the year.
In the first week of December 2020, Spotify saw a 21% increase in mobile app downloads after the year’s Spotify Wrapped was released. Everyone wants to partake in the fun!
Sure, you can see your personal listening statistics on Spotify. But what if you want to know about the listening-related Spotify statistics of users around the world? Here are some helpful data:
No matter what you’re in the mood to listen to, Spotify likely has you covered! There are over 100 million tracks on the platform, giving you a plethora of artists and genres to choose from.
When breaking down daily Spotify usage by region, North America comes out on top. Users based in North America spend an average of 140 minutes daily on Spotify.
Have you ever wondered which artists reign supreme on Spotify? Well, some interesting Spotify statistics allow us to see the artists that gain the most streams, as well as which songs are the most popular. Check out this data:
Bad Bunny came out on top by amassing more streams than any other artist that year, which makes it a second year running. Here’s a look at the top five artists for 2021 to show what the world was listening to:
Although he wasn’t one of the top five most-streamed artists on Spotify in 2022, Harry Styles single “As It Was” was the top song of the year.
Of course, Spotify does have to pay royalties to the artists who allow their music to be streamed over the platform. In 2021, Spotify paid over $7 billion to its artists.
While Spotify may be a go-to for streaming music, you don’t want to skip out on their massive library of podcasts. It’s become a popular platform for podcast creators to upload episodes since it allows them to reach a wider audience. Check out these Spotify statistics regarding podcasts:
According to Spotify, the platform is home to over 4 million podcast titles, making it a common choice for podcast creators. Many podcasters have chosen to upload exclusively to Spotify and ditch any other podcasting platforms.
When looking at the data for 2022, it’s estimated that Spotify will reach 32.5 million podcast listeners monthly. On the other hand, it’s predicted that Apple Podcasts will only reach 28.5 million monthly listeners. So, that means Spotify seems to be coming out on top for the time being.
The top podcast globally in 2022 was The Joe Rogan Experience, which streams exclusively on Spotify. The top five most popular podcasts on Spotify for the year were:
One of Spotify’s top features is the ability for users to create playlists of all their favourite songs. Users create playlists dedicated to their top artists, the songs they love the most and even create playlists for different moods.
Many users enjoy getting creative with their playlists. So, here are some Spotify statistics focused specifically on playlists:
As it stands, there are approximately 4 billion playlists on Spotify, spanning a wide array of genres. In 2020 alone, 1 billion new playlists were created, showing just how often people love to create brand new playlists to listen to and share with friends and family.
Who doesn’t love to listen to the hits that are currently topping the charts? “Today’s Top Hits” is the most popular Spotify playlist with over 30 million followers. “Top 50 - Global” comes in second place.
If these Spotify statistics don’t communicate just how valuable the streaming service has become over the years, we don’t know what will. For those who aren’t already on board, let this be a sign for you to try Spotify, whether it’s for music or podcasts.
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