33 Essential Facebook Statistics You Need To Know In 2025
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Since its creation in 2004 by Mark Zuckerberg, Facebook has grown into a multi-billion dollar company that sees users flock to the site in hundreds of millions every day.
With such a wide range of active users, the opportunities to reach an audience through marketing and Facebook advertising have never been higher.
That's why we decided as a Facebook Advertising Agency, to find all the statistics necessary to understand how Facebook can impact businesses globally in 2025.
We've even sorted them into handy sections for you - covering everything from exactly what age demographics are the fastest-growing on the platform to exactly how to optimise your Facebook video content.
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Facebook User Statistics
There are 3.068 Billion Monthly Active Users on Facebook
As of Q4 2024, there are 3.068 billion monthly active users on Facebook, making it the largest app in the world. It's seen a slight decline from 3.080 billion users in Q3 2024, making it the first decline ever.
The largest age group on Facebook is 25-34, accounting for 31.1% of users.
The largest age group on Facebook is 25-34, accounting for 31.1% of users. This demographic highlights the importance that millennials and Gen Z are still very much able to be marketed to on Facebook.Gender distribution on Facebook shows 56.8% male and 43.2% female users.
Interestingly, Facebook skews more male-dominant, so one to consider when applying specific strategies as a business when targeting consumers.
Users spend an average of 32 minutes daily on Facebook.
Whilst the average user spends this time, seeing the average time below for younger audiences indicates that Millenials and above are spending more than the average on Facebook.
Young adults aged 18-24 spend only 22 minutes per day on Facebook.
This time spent on Facebook suggests that younger users are increasingly favouring other platforms, and hopping between several platforms during their day.
Facebook is the third most visited website globally.
This ranking reflects Facebook's continued importance in users' daily online activities, providing significant opportunities for visibility and engagement.
69% of US adults have used Facebook at some point.
This widespread adoption in the US shows Facebook's role as a mainstream social media platform with broad appeal across all demographics.
Facebook Ad Statistics
Facebook's revenue reached $164.5 billion in 2024.
97.5% of Facebook's revenue comes from its advertising platform, making it $160.38 billion coming from Ads.
See here for a full overview of their 2024 financials.
More than 10 million advertisers actively run campaigns on Facebook.
Facebook has become a vital part of all businesses marketing strategy, with now more than 10 million advertisers globally utilising Facebook Ads.
Vertical video Facebook ads with speech or voiceover have 3% higher conversions per dollar.
To stand out with your Facebook Ads, make sure to look at some of Facebook's top tips to drive better conversion.
74% of the call-to-action buttons in Facebook advertising encourage users to “Shop now.”
This is a testament to how fast eCommerce has grown as an industry, and how advertisers are using Facebook to drive significant growth for their brands.
39% of users turn to Facebook when they're ready to buy.
Followed by 36% on TikTok and 29% on Instagram.
Facebook Mobile Statistics
81.8% of Facebook users access the platform exclusively via mobile devices.
Mobile continues to dominate usage across all social media platforms, so it's no surprise a large number of users use Facebook strictly on their mobile devices.
1.5% of users access Facebook via desktop only.
On the flip side, only 1.5% of users of Facebook access it only on a desktop. With the remainder using a mix of both mobile and desktop.
Over 500 million users engage with Facebook Stories daily
A predominantly mobile part of Facebook, Stories, are now viewed by 500 million users each day.
Facebook Video Statistics
Videos on Facebook boasts the 2nd highest engagement rate on Facebook
In November 2023, the typical engagement of Facebook page fans with posts was 0.06 percent. Among the different types of posts, images grabbed the most attention, with a higher interaction rate of 0.1 percent. On the flip side, link posts experienced the lowest engagement, with a rate of 0.03 percent.
The average Facebook Reels engagement rate for medium-sized accounts is 1.76%
For accounts between 2,000 to 10,000 followers the engagement rate is 1.76%.
The format of your video is extremely important
A recent study found that people watch 74% of Facebook videos without sound. The majority of Facebook videos begin playing without audio, so it's vital to focus on visuals to grab the viewer's attention.
616.8 million people watch Facebook Reels
The potential audience that can be reached on Facebook Reels is around 616.8 million, which is around 31.1% of Facebook’s total ad inventory.
The Facebook average watch time is 10 seconds
If a Facebook video is watched for longer than 3 seconds, it counts as a view. If it is watched for longer than 10 seconds, it means that viewers are actively digesting and receiving your content.
What do these Facebook Statistics all mean?
With Facebook being one of the leading social media platforms in the world, it's important you know the impact it can have and the most interesting statistics available.
Apply these statistics for your business to ensure you have the most relevant, up-to-date marketing strategies.
Or just simply sit back and enjoy everything Facebook has to offer!
Enjoyed reading these statistics? Find more statistics you need to know in 2024.
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