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Herd 1 profile
Jack Shepherd Co-Founder & Marketing Director
Updated on 16 May 2023

23 Essential YouTube Statistics You Need to Know in 2023

YouTube is without a doubt, one of the longest-standing video social media platforms in the world.

So we decided to compile some YouTube statistics that cover its usage, demographics, and more. As a marketer, this information will help you to utilize it in the most efficient way possible in an effort to reach your audience.

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Top YouTube Statistics

As the go-to platform for sharing video content, it should come as no surprise that YouTube has been pretty successful since its launch. To show just how well it’s doing worldwide, here are some fun YouTube statistics you should know:

YouTube is the Second Most Popular Social Media Network Worldwide

While you may not consider YouTube to be a typical social media platform, it’s still a place for people to connect with one another through videos and in the comments section. When looking at it in terms of active users, YouTube ranks as the second most popular platform in the world. With It ranks just behind Facebook, which currently has control of the number one spot.

As of February 2020, More Than 500 Hours of Video Were Uploaded Every Minute

When it comes to long-form video content, YouTube tends to be the place creators turn to. Therefore, it should come as no surprise that 500 hours of video were uploaded every minute. Between 2014 and 2020, the number of hours of video uploaded every minute has grown by about 40%.

YouTube Premium Had Roughly 23 Million Users as of 2021

As a way to provide ad-free content, YouTube unveiled Music Key in November 2014. Its purpose was to give users a way to consume music videos without being interrupted by ads. Eventually, they launched YouTube Red in October 2015 with the same premise of eliminating ads for paying customers. Ultimately, this service was rebranded to YouTube Premium in May 2018.

As of 2021, there are 23.6 million paying subscribers who are enjoying ad-free videos.

Projected number of YouTube Premium subscribers

The Platform Recently Generated $19.7 Billion in Revenue

Between advertising and its Premium subscription service, YouTube raked in $19.7 billion in revenue during 2020. That’s a 30.4% increase year-on-year, so it’s safe to say they’re doing well.

YouTube CEO Susan Wojcicki Stepped Down After 25 Years in the Company

On February 16th 2023, Susan stepped down from her role as CEO of YouTube and was replaced by YouTube SVP Neal Mohan.

YouTube Usage Statistics

Next, let’s dive into some YouTube statistics that cover the usage of the platform. How many people are on YouTube exactly? And how much time do people spend watching videos? Here’s some interesting data that you should know for your video marketing strategy:

There Are 2.56 Billion Monthly Active YouTube Users Worldwide

How successful a social media platform is truly lies in the amount of active users they have. YouTube has 2.1 billion monthly active users based all around the world. That number shows no signs of slowing down, with the projected amount of users increasing each year. In terms of daily active users, YouTube sees approximately 122 million users per day. Those are some pretty impressive YouTube statistics!

62% of Internet Users in the U.S. Access YouTube Daily

For many, watching YouTube videos has become part of their daily routine. 62% of internet users based in the United States report using YouTube every day. 92% access YouTube on a weekly basis, while 98% are only using YouTube monthly.

Frequency of YouTube use

Children in the UK Spend Approximately 59 Minutes Per Day on YouTube

Data from 2020 shows that children in the UK spend quite a bit of time on TikTok and YouTube daily. It’s reported they spend an average of 70 minutes per day watching TikTok videos and 59 minutes watching YouTube. They also used Instagram and Snapchat for 40 and 39 minutes daily, respectively.

40.9% of Watch Time Happens on Mobile

There are numerous ways you can watch YouTube videos: desktop, mobile, and even on your smart TV. All are great options, but 40.9% of watch time is done on mobile devices. That’s likely because it’s easy for people to watch on their phones when they’re on the go.

YouTube Shorts Has 1.5 Billion Monthly Active Users

These short-form YouTube videos have increased in popularity, and accumulated over 5 trillion views so far.

YouTube User and Demographics Statistics

As a marketer, it’s wise to be on the platforms your target audience is using the most. That’s why it’s important to understand these YouTube demographics statistics. They make it clear where most of the platform’s users are located, what gender they are, and how old they are.

India is the Country With the Most YouTube Users

With an estimated 225 million YouTube users, India has more YouTube users than any other country. The U.S. comes in second place with 197 million users. However, the UK actually averages the most views per person, so it’s safe to say people all around the world have love for YouTube.

YouTube’s User Base is 56% Male

When reviewing the most popular gender of YouTube’s user base, it skews slightly male making up 56% of the platform. Females are 44% of its users. These YouTube statistics are a clear reminder that anyone can create video content should they feel so inclined.

The Most Active Users by Age Are All Across the Board

Looking at just the internet users in the U.S., the percentage of people on YouTube is pretty evenly spread across the various age groups. Here’s a look at the data:

  • 15-25 years: 77%

  • 26-35 years: 77%

  • 36-45 years: 73%

  • 46-55 years: 70%

  • 56+ years: 67%

In the UK, around 24% of YouTube users were between 16-24 years old. 44% of users were between 25-44 years old. There’s something for everyone to enjoy on YouTube, no matter your age!

percentage of users on youtube by age

YouTube Platform Statistics

YouTube has some pretty big stars that have been able to make a career out of filming videos. So, who are the platform’s top creators in terms of views and earnings? We’ve got the answers for you and you may find yourself wanting to check out these creators for inspiration.

The Most-Viewed YouTube Channel is T-Series

Generating 3.52 billion views on a monthly basis, T-Series is the most viewed YouTube channel worldwide. If you’re not familiar with it, T-Series is India’s largest music label and movie studio. At the time of publishing this post, the channel has 205 million subscribers and over 16,000 videos.

YouTube’s Top Earner is Mr. Beast, Making Around $54 Million

Making a living from YouTube videos has become a reality for many creators on the platform. In 2021, Mr. Beast (whose real name is Jimmy Donaldson), was their top earner. He made approximately $54 million thanks to the philanthropy content he shares. Making an estimated $45 million, Jake Paul ranked in second place.

YouTube Marketing Statistics

With its 2.1 billion monthly active users, YouTube is a pretty effective channel for marketing a business. By running video ads, brands are able to generate awareness, engagement, and conversions. To show just how powerful its ads can be, here are some YouTube statistics you should be aware of:

70% of Viewers Have Made a Purchase After Seeing a Brand on YouTube

Straight from their Ads & Commerce Blog, Google states that 70% of viewers have bought from a brand after seeing it on YouTube. That shows just how efficient it can be for driving conversions on products and services. It’s all about getting in front of the right audience and creating a captivating ad.

YouTube Ad Recall

Ads Targeted by Intent Have 100% Higher Lift in Purchase Intent

When compared to YouTube ads that are targeted based on demographics, those focused on intent performed the best in terms of generating purchases. Those ads are also less likely to be skipped and therefore receive more views overall.

Pre-Roll Skippable Ads Are Said to be the Most Effective

If you’ve watched a YouTube video, you’ll know there are a variety of ways an ad can be run. Ads can be placed at the beginning and end, as well as throughout a video. There are also ads that can be skipped and ones that have to air in their entirety before getting to the main video content. A survey revealed 29% of respondents feel pre-roll skippable ads are the best way to go. On the other hand, only 7% felt that non-skippable ads were effective.

In 2020 and 2021, Apple Was YouTube’s Biggest Advertiser

With Apple investing in YouTube ads, you’ll be in good company should you decide to do the same. The tech giant spent $237.15 million on YouTube ads in 2020-21 alone.

YouTube for Business Statistics

For many businesses, YouTube is a big part of their content strategy. That’s because it’s an incredible way to connect with your audience and to provide value. That can lead to sales, which ultimately leads to profits. And who could say no to that? Here are some YouTube statistics that show how beneficial video marketing can be:

YouTube is the Second Largest Search Engine

Right behind Google, YouTube is an effective search engine in its own right. If someone is specifically searching for a video on a topic they’re interested in, they’ll be more likely to head straight to YouTube and conduct their search from there. As a result, optimizing your videos for search is crucial to your success because it’ll help you rank higher in search results.

It’s Used by 55% of Marketers

In Social Media Examiner’s industry report from 2020, 55% of marketers were said to be using YouTube. By getting your business on the video platform, it gives you a competitive edge that allows you to stand out from other competitors in your field.

The Ideal Length for a YouTube Video is 10 Minutes

Although YouTube is a great platform for long-form video content, YouTube statistics show the ideal video length is 10 minutes. This way, you don’t risk losing viewers if a video is too long. However, experimenting to see what works for you and your audience is always a smart idea.

Content for “Beginners” Increased in Popularity by 50%

The quarantine of 2020 clearly had the world wanting to learn how to do new things and there are YouTube statistics to prove it. There was a 50% increase in views on videos that were directed towards “beginners.” It would be wise for businesses to jump on board and create entry-level content pertaining to their area of expertise.

Beginner Content

Improve Your Strategy With YouTube Statistics

There’s no time like the present to get started with YouTube, especially if you’ve been wanting to create video content for your brand. These YouTube statistics prove just how fantastic the platform can be for marketers and can help you build a powerful strategy that gets subscribers, views, and engagement.

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