Launched in 2011, Snapchat has since become one of the most popular social media apps worldwide.
Their platform has given its users the ability to capture memories with friends and family. It has provided endless entertainment with its filters. And the “Stories” feature has gone on to be copied by the likes of Instagram and Facebook.
To give you a better understanding of this powerhouse platform, we’ve compiled a list of Snapchat statistics spanning its usage, demographics, and even its advertising data.
To get started, let’s cover some stand-out Snapchat statistics about when its users document on the platform, plus a few fun details about its features.
Many of its users choose to document via Snapchat over other platforms whenever they’re on the move. It’s become a popular choice for people when they’re on the go during their day, commuting, or travelling since it allows them to document what they’re up to.
34% of people say they use Snapchat more than other social media while hanging out with friends. This is likely because it’s become a common way to capture memories with those they’re closest to. 19% of users turn to Snapchat while shopping and 14% use it while attending social events.
Since its launch in 2011, Snapchat has gone on to create 101 different product features for its users to enjoy. You can see some of its top features highlighted in the screenshot above. It includes things like the introduction of Stories, Spectacles, voice filters, Bitmoji TV, and Spotlight.
One of the more impressive Snapchat statistics, wouldn’t you agree? Snapchat launched Spotlight in November 2020 as a way to share the most entertaining user-generated content on the platform. Currently, Snapchat reports paying over $1 million daily to creators of the highest-performing content.
Next, let’s dive into some Snapchat statistics regarding the platform’s usage. This data allows us to see how many active users Snapchat has, how it stacks up against the other popular platforms, and more. Here’s what you need to know:
As of the first quarter of 2022, Snapchat has 363 million daily active users worldwide. This is an increase from the third quarter in 2021, which had 306 million.
In terms of active users, Snapchat ranks 12th in popularity compared to the other top social media platforms. It is, however, ranked higher than platforms like Pinterest and Twitter.
According to Snapchat, an average of 5+ billion snaps are created every day. That’s a lot of photos and videos being shared with friends and family on a daily basis! Although, it should come as no surprise since people love to use the platform to share snippets of what they do throughout the day.
Worldwide, internet users spend about 145 minutes per day on social media. But how does that compare to how much time people spend on Snapchat specifically? On average, it’s about 30 minutes per day according to Snapchat’s research. How does your Snapchat usage compare?
In the U.S., there’s an index known as the American Customer Satisfaction Index (ACSI). Snapchat was given a customer satisfaction score of 70 by its users. It falls behind companies such as Pinterest, YouTube, Wikipedia, TikTok, and Reddit, all of which had slightly higher scores.
Knowing the Snapchat demographics statistics will give you a better understanding of who their most active users are.
As a marketer, it’s important to invest time in the platforms where your target audience is most active. Here’s what you should know about the Snapchat community:
With an audience of 144.35 million users, India has the largest Snapchat user base as of April 2022. To round out the top five, here are the other leading countries based on audience size:
Females dominate the Snapchat platform, making up 52.9% of its users and the remaining are male.
In the United States, the most popular age group on Snapchat is those ages 15-25, as they make up 48% of users. Those ages 26-35 make up 30% of users, ages 36-45 are 18%, ages 46-55 are 11%, and those 56 and older make up just 5% of the platform.
Focusing just on users within the UK, those ages 18-24 make up 77% of the platform’s users. Ages 35-44 are 38%, ages 55-64 are 8%, and those 75 and older are just 2% of Snapchat’s users.
It also reaches 75% of the 13-34 year old population!
One of the most intriguing things about Snapchat has to be the fun filters it has to offer its users. These filters allow you to change your appearance by enhancing features, distorting your face, and even turning yourself into a dog. Brands don’t hesitate to join the fun, as they’ve created many filters over the years to market themselves. Here are some Snapchat filter statistics to show how powerful they can be:
In early 2019, Snapchat released a couple of filters (or lenses, as Snapchat calls them) that truly made the platform go viral. One of the filters smoothed the appearance of your skin in an effort to make the user look like a baby. The other allowed you to swap genders. This filter gave women square jaws and facial stubble while giving men a dolled-up look.
As people began to play with these filters and share their funny photos with friends outside of Snapchat, the app saw its download rate double. In fact, Snapchat saw about 41.5 million downloads in May 2019, which was a major increase when compared to the previous month’s 16.8 million downloads.
As one of the main attractions of Snapchat, it should come as no surprise that approximately 250+ million users engage with augmented reality in some way via the platform on a daily basis. These filters or lenses provide entertainment and allow users to express themselves in fun and silly ways.
Snapchat isn’t always the first platform to come to mind when you think of marketing your business or running advertisements to generate exposure or conversions. However, that doesn’t mean you should write it off entirely.
Here are some Snapchat statistics on marketing and advertising that will show you what an effective platform it can be for businesses:
Most video ads on social media are going to have some sort of audio, whether it’s background music or narration. Because 64% of Snapchat ads are viewed with the sound on, there’s a good chance your audio will be heard by those that see them.
Although, it would still be wise to include captions for anyone who does stumble upon your ad with their sound turned off and for those who are hearing-impaired.
This is certainly one of the more impressive Snapchat statistics, as it says a lot about the younger generation that largely populates the platform.
It turns out, 55% of Gen Z (those born in the years 1997-2012) have ad recall after watching just zero to two seconds of an ad. That’s double the ad recall of those 40 and older. All the more reason to ensure your ads stand out from the crowd!
Proving that brands are directing their advertising budget toward Snapchat, their estimated advertising revenue was $2.62 billion for 2021. Since you can run Snapchat ads for just $5 per day, it’s an accessible way for brands to begin advertising there and allows room to test and tweak as needed.
And finally, this last batch of Snapchat statistics are even more reason to get your business on the platform and to use it consistently. That’s because this data will show just how effective Snapchat can be for those looking to generate brand awareness.
The audience on Snapchat is highly engaged and apparently ready to make purchases via the app. Their users hold $4.4 trillion in global spending power, with the most coming from North America ($1.9 trillion) and Europe ($1.05 trillion). Millennials and Gen Z are said to have over $1 trillion in spending power alone, which is pretty incredible.
Because Snapchatters come back to the platform over 30x per day, it’s smart to regularly share content throughout the day. This gives them a reason to keep coming back to check out your posts.
Should a potential customer see your offering on Snapchat, they could easily share it with a friend through a private message to get their opinion. This is something 39% of users admitted to doing. 35% of users will send snaps to people while they’re browsing.
Want to increase word of mouth for your business? Then you want customers to talk about and share their purchases with their audience. 65% of Snapchat users have been found to post to their story after making a purchase. That’s a great way to organically drive more sales on your offerings.
This feature is great for business discoverability and shows the power of Snapchat in a localised marketing strategy.
Snapchat sees this as an area of huge growth and potential to continue developing its revenues, especially as they reach almost half of US smartphone users.
Instead of viewing Snapchat as a platform for connecting with close friends and family, think of how you can use it to build strong relationships with your audience as a marketer.
These Snapchat statistics are proof that after all these years, it’s a viable platform that can be a staple in your social media content strategy. And odds are, your audience is there and ready to engage with your brand’s posts.