12 min read

25 Essential Snapchat Statistics You Need to Know in 2024

Herd 1 profile
Jack Shepherd
Co-Founder & Marketing Director
Updated on 23 Apr 2024

Launched in 2011, Snapchat has since become one of the most popular social media apps worldwide.

Their platform has given its users the ability to capture memories with friends and family. It has provided endless entertainment with its filters. And the “Stories” feature has gone on to be copied by the likes of Instagram and Facebook.

To give you a better understanding of this powerhouse platform, we’ve compiled a list of Snapchat statistics spanning its usage, demographics, and even its advertising data.

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Top Snapchat Statistics

To get started, let’s cover some stand-out Snapchat statistics about when its users document on the platform, plus a few fun details about its features.

Snapchat is a Popular Choice When On-the-Go, Commuting and Traveling

Many of its users choose to document via Snapchat over other platforms whenever they’re on the move. It’s become a popular choice for people when they’re on the go during their day, commuting, or travelling since it allows them to document what they’re up to.

People Often Use Snapchat When Chatting With Friends

Snapchat is really good at making people want to use it and talk to their friends. A study found that the main reasons people like using Snapchat are chatting with friends, sharing pictures, trying out cool filters, and sharing videos. On the other hand, most people use Twitter to stay updated on what's happening, and on YouTube, people mostly go to learn about things they find interesting.

The App Has Launched 101 Product Features Since 2011

Since its launch in 2011, Snapchat has gone on to create 101 different product features for its users to enjoy. You can see some of its top features highlighted in the screenshot above. It includes things like the introduction of Stories, Spectacles, voice filters, Bitmoji TV, and Spotlight.

Statistics about Snapchat Product features

Over $1 Million is Paid Daily to Top-Performing Spotlight Snaps

One of the more impressive Snapchat statistics, wouldn’t you agree? Snapchat launched Spotlight in November 2020 as a way to share the most entertaining user-generated content on the platform. Currently, Snapchat reports paying over $1 million daily to creators of the highest-performing content.

Snapchat Usage Statistics

Next, let’s dive into some Snapchat statistics regarding the platform’s usage. This data allows us to see how many active users Snapchat has, how it stacks up against other popular platforms, and more. Here’s what you need to know:

Snapchat Has 414 Million Daily Active Users Worldwide

As of Q4 2023, Snapchat has 414 million active users worldwide daily.

Snapchat Daily Active Users

Snapchat Has Over 750 Million Monthly Active Users Worldwide

In Snapchat's October 2023 Investor Presentation, they announced they now have over 750 million monthly active users on the platform.

Snapchat Monthly Active Users

The App Ranks as the 10th Most Popular Social Media Platform Worldwide

In terms of active users, Snapchat ranks 10th in popularity compared to the other top social media platforms. It is, however, ranked higher than platforms like Pinterest and Twitter.

It’s Reported That an Average of 5+ Billion Snaps Are Created Daily

According to Snapchat, an average of 5+ billion snaps are created every day. That’s a lot of photos and videos being shared with friends and family on a daily basis! Although, it should come as no surprise since people love to use the platform to share snippets of what they do throughout the day.

On Average, Users Spend About 30 Minutes on Snapchat Per Day

Worldwide, internet users spend about 143 minutes per day on social media. But how does that compare to how much time people spend on Snapchat specifically? On average, it’s about 30 minutes per day, according to Snapchat’s research. How does your Snapchat usage compare?

internet users spend about 151 minutes per day on social media

Snapchat Was Rated a 74 for Customer Satisfaction in the United States

In the U.S., there’s an index known as the American Customer Satisfaction Index (ACSI). Snapchat was given a customer satisfaction score of 74 by its users. It falls behind companies such as Pinterest, YouTube, Wikipedia, TikTok, and Reddit, all of which had slightly higher scores.

With such positive stats, you might want to consider working with a Social Media agency that can advise you on how to generate awareness and drive sales through Snapchat.

Snapchat Demographics Statistics

Knowing the Snapchat demographics statistics will give you a better understanding of who their most active users are.

As a marketer, it’s important to invest time in the platforms where your target audience is most active. This is why we recommend working with a specialised Digital Marketing agency that will have the knowledge and resources to advise you on which platforms to have a presence.

Here’s what you should know about the Snapchat community:

U.S. Snapchat Statistics

In a 2022 survey conducted in the United States, 64% of male Generation Z respondents were active on Snapchat, while the platform boasted a 70% usage rate among female Gen Z users. And, an additional U.S. survey highlighted a 26% surge in weekly TikTok usage from 2020 to 2021. Meanwhile, Instagram experienced a 6.5% decline among teens, while Snapchat maintained a stable 54% weekly usage throughout 2020 and 2021.

Further, only 44.9% of Snapchat users in the U.S. are male, with the balance of 54.9% being female.

India Has the Largest Snapchat Audience

With an audience of 200.97 million users, India has the largest Snapchat user base as of April 2024. To round out the top five, here are the other leading countries based on audience size:

  • United States: 106.24 million users
  • Pakistan: 30.21 million users
  • France: 27.31 million users
  • United Kingdom: 23.67 million users

49.2% of Snapchat Users Worldwide Are Male

Males dominate the Snapchat platform by 0.2%, making up 49.2%% of its users, and the remaining are female.

Snapchat is Most Popular With Younger Generations

In the United States, the most popular age group on Snapchat is those ages 15-25, as they make up 48% of users. Those ages 26-35 make up 30% of users, ages 36-45 are 18%, ages 46-55 are 11%, and those 56 and older make up just 5% of the platform.

Focusing just on users within the UK, those ages 18-24 make up 77% of the platform’s users. Ages 35-44 are 38%, ages 55-64 are 8%, and those 75 and older are just 2% of Snapchat’s users.

Here you can see the distribution of Snapchat users worldwide by age and gender.

38.8% of Snapchat users fall in the 18-24 age group.

In 20+ Countries, Snapchat Reaches 75% of the 13-24-year-old population

It also reaches 75% of the 13-34-year-old population!

Snapchat Filter Statistics

One of the most intriguing things about Snapchat has to be the fun filters it has to offer its users. These filters allow you to change your appearance by enhancing features, distorting your face, and even turning yourself into a dog. Brands don’t hesitate to join the fun, as they’ve created many filters over the years to market themselves. Here are some Snapchat filter statistics to show how powerful they can be:

The Release of New Filters Doubled Snapchat Downloads in 2019

In early 2019, Snapchat released a couple of filters (or lenses, as Snapchat calls them) that truly made the platform go viral. One of the filters smoothed the appearance of your skin in an effort to make the user look like a baby. The other allowed you to swap genders. This filter gave women square jaws and facial stubble while giving men a dolled-up look.

As people began to play with these filters and share their funny photos with friends outside of Snapchat, the app saw its download rate double. In fact, Snapchat saw about 41.5 million downloads in May 2019, which was a major increase when compared to the previous month’s 16.8 million downloads.

Over 250 Million Snapchat Users Engage With Augmented Reality, Daily.

As one of the main attractions of Snapchat, it should come as no surprise that approximately 250+ million users engage with augmented reality in some way via the platform on a daily basis. These filters or lenses provide entertainment and allow users to express themselves in fun and silly ways.

Snapchat Marketing and Advertising Statistics

Snapchat isn’t always the first platform to come to mind when you think of marketing your business or running advertisements to generate exposure or conversions. However, that doesn’t mean you should write it off entirely. A specialised Advertising agency might be able to help you decide if your brand could generate revenue off Snapchat.

Here are some Snapchat statistics on marketing and advertising that will show you what an effective platform it can be for businesses:

64% of Snap Ads Are Viewed With the Sound On

Most video ads on social media are going to have some sort of audio, whether it’s background music or narration. Because 64% of Snapchat ads are viewed with the sound on, there’s a good chance your audio will be heard by those that see them.

Although, it would still be wise to include captions for anyone who does stumble upon your ad with their sound turned off and for those who are hearing-impaired.

55% of Gen Z Have Ad Recall After Watching 0 to 2 Seconds of an Ad

This is certainly one of the more impressive Snapchat statistics, as it says a lot about the younger generation that largely populates the platform.

It turns out that 55% of Gen Z (those born in the years 1997-2012) have ad recall after watching just zero to two seconds of an ad. That’s double the ad recall of those 40 and older. This is all the more reason to ensure your ads stand out from the crowd!

Snapchat Ad Recall Statistics

Estimated Advertising Revenue Is $6.11 Billion for 2024

Snapchat is expected to generate $6.11 Billion in revenue in 2024, and it's expected to grow further to $7.26 billion in 2026. Since you can run Snapchat ads for just $5 per day, it’s an accessible way for brands to begin advertising there and allows room to test and tweak as needed.

Estimated Advertising Revenue Is $5.36 Billion for 2023

Snapchat for Business Statistics

And finally, this last batch of Snapchat statistics is even more reason to get your business on the platform and to use it consistently. That’s because this data will show just how effective Snapchat can be for those looking to generate brand awareness.

To that end, 91% of social media users in the U.S. have Snapchat awareness.

To that end, 91% of social media users in the U.S. have Snapchat awareness.

Snapchat Users Hold $4.4 Trillion in Global Spending Power

The audience on Snapchat is highly engaged and apparently ready to make purchases via the app. Their users hold $4.4 trillion in global spending power, with the most coming from North America ($1.9 trillion) and Europe ($1.05 trillion). Millennials and Gen Z are said to have over $1 trillion in spending power alone, which is pretty incredible.

Snapchat Users Spending Power Statistics

Users Come Back to Snapchat Over 30x Per Day

Because Snapchatters come back to the platform over 30x per day, it’s smart to regularly share content throughout the day. This gives them a reason to keep coming back to check out your posts.

UK Consumers are Using Snapchat to Make Purchases

Approximately 10% of UK participants in the Global Consumer Survey Special “E-Commerce” indicated they had made purchases on Snapchat in the last 12 months.

Further, 87% of social media users show Snapchat awareness, though only 25% indicate use of the platform.

Snapchatters are 2x More Likely to Share Their Purchases

Want to increase word of mouth for your business? Then you want customers to talk about and share their purchases with their audience. 39% of Snapchat enthusiasts seek advice from friends and family before buying, showcasing the platform's social influence. Moreover, Snapchat users are twice as likely to share their purchases with their network.

300m+ Snapchatters Engage with the Snap Map Every Month

This feature is great for business discoverability and shows the power of Snapchat in a localised marketing strategy.

Snapchat Compromises of Less Than 2% of the US Digital Ad Market

Snapchat sees this as an area of huge growth and potential to continue developing its revenues, especially as it reaches almost half of US smartphone users.

Using These Snapchat Statistics

Instead of viewing Snapchat as a platform for connecting with close friends and family, think of how you can use it to build strong relationships with your audience as a marketer.

These Snapchat statistics are proof that after all these years, it’s a viable platform that can be a staple in your social media content strategy. And odds are, your audience is there and ready to engage with your brand’s posts.

Herd 1 profile
Written by
Jack Shepherd
Hi! I'm Jack, Co-Founder of Social Shepherd. I didn't choose the name of the agency, but now you can see where it's from...
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