services

Paid

Performance-driven Paid Social and Paid Search campaigns.

Let’s chat

Our capabilities

Driving fast-growth, incrementality and efficiency for ambitious brands with Paid.

Get in touch

(01)

Media Strategy & Buying

We don’t just buy media; we architect full-funnel growth. By bridging bottom and upper funnel strategies, we deploy multi-channel campaigns that prioritise scaling, aligned to profitable, incremental growth across the entire digital ecosystem.

Paid Social
Paid Search
Programmatic
Platform Partnerships & Agency Reps
Audience Modelling & First-Party Data Strategy
Retention & Re-engagement Strategy

(02)

Performance Creative

In 2026, creative is the new targeting. Our specialist Performance Creative team merges consumer psychology with high-velocity production to deliver Social and Search assets designed to lower your CPAs, and turn attention into profitable growth..

Creative Strategy & Research
Iterative Testing Frameworks
Static Design
UGC
Video Production & Editing
Motion Design & AI-Powered Creative

(03)

Analytics & Testing

We provide a single source of truth for your growth. By cutting through the noise of platform-reported data, we give you total clarity on how your paid media spend actually translates into bottom-line revenue.

Incrementality Testing
Marketing Efficiency Ratio Trackers
Mixed Marketing Modelling
Budget & Campaign Planning
Data Visualisation & Custom Reports
Server-Side Tracking & CAPI Implementation

(04)

Feed Optimisation

Your product feed is your digital storefront. We transform raw data into high-intent assets, enriching your catalog with the semantic metadata required to dominate the AI-driven search and discovery engines of TikTok, Google, and Meta.

Create, optimise and manage your product feed
Dynamic image templates for automated product ads
Google CSS (Comparison Shopping Service)
AI-powered enrichment

Paid Media strategies

Our Core Beliefs

We're Built for Growth. Creatively playful, Commercially powerful.

01 Data & Tracking Foundation

Whether it's server-side tracking or 1st party data integration, platforms need to be fueled by data to harness their machine-learning algorithms.

02 Creative-first Approach

Creative unlocks scale, incrementality and is the biggest driver of performance - so we built a team dedicated to it. Whether we're producing your creative, or we're briefing your in-house team, we take accountability for your entire media performance.

03 Full-funnel, multi-channel strategy

Relying on a singular channel, or simply allocating all of your budget to bottom-of-funnel objectives, is no longer a reliable way to drive significant growth. We work with you to challenge, optimise and improve your media planning.

Let’s chat