Passenger is an ethical clothing and apparel brand for adventure-seekers. The brand is based in the UK but delivers to other countries around Europe, America and Australia, among others.
We ensured a full-funnel strategy was implemented across the top of funnel, middle of funnel and bottom of funnel - with the appropriate ad set exclusions in place.
In our retainer with Passenger, we included 2 days worth of our creative team's time per month. A lot of our creatives involved lifestyle photography, but with simple text overlays that showcase the offer + logo of Passenger.
Total Revenue increased by 3.74x
Total Media Spend increased by 3.1x
Grew Paid Search Spend by 4.59x
Grew Paid Social Spend by 2.82x
We also won two awards with them in the UK Paid Media Awards 2022:
Best Integrated Paid Media Campaign
Best Use of Facebook/Instagram Ads
Our Paid Media & Creative teams are still working with Passenger, and we keep scaling every month.