Active Hike
Paid Media
Creative

Passenger

Client

Passenger

Deliverables

Paid Media, Creative

Increased Revenue by 10x with Paid Social & Search - Award Winning Campaign.

The Challenge

Passenger is an ethical clothing and apparel brand for adventure-seekers.

They were looking to: 

  • Scale spend. As their previous agency was struggling to scale further.
  • Maintain a 10x blended ROAS to keep strong margins.
  • Adapt existing assets to produce direct-response paid social creatives, as well as implement fresh creative ideas and strategies to enable scaling.

10x Revenue
Increase

#2 in the UK's
fastest-growing companies list

Raised £15m
in funding

3 campaign
awards won

What We Did

Since starting with them in 2021, we've delivered and optimised a full-funnel Paid Social, Search and Display strategy.

During the growth phase, we grew Passenger into new territories (North America, Europe and ROW) from what was originally just the UK. 

As well as managing all of their Paid Media, we produced their performance-driven creative and optimised their product feed.

Increased Revenue by 10x with Paid Social & Search - Award Winning Campaign.

Active Trail
the results
  • Total Revenue increased by more than 10x
  • Maintened ROAS targets
  • Passenger were #2 in the UK's fastest-growing companies list.
  • They've gone onto raise £15m in funding.

Our work with Passenger has led us to win multiple awards, which include:

  • Best Integrated Paid Media Campaign
  • Best Use of Facebook/Instagram Ads
  • Best Direct Response Campaign