30% ROAS Increase for Sustainable Fashion Brand

Paid Media
Client: NU-IN
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Nu in case study

The Client

NU-IN launched in May 2020 with the desire to create a sustainable clothing brand, both fashion forward and affordable.

We were briefed to restructure and manage all their paid social across Facebook, Instagram, Snapchat & Pinterest, whilst also providing creative support.

Client Goal: Achieve a ROAS increase of 10%

What We Did

Our creative team quickly got to work creating video ads out of existing assets, and our Paid Social team restructured the entire account and scaled ad spend by 50% the first day our campaigns went live.

In our first 5 months on the account, we achieved:

  • 243% increase in monthly ad spend
  • Over 19k purchases
  • 30% increase in ROAS (200% over target)

"The Social Shepherd team understood exactly what I was trying to achieve from the get-go. I can't praise their attention to detail highly enough. Nothing is too much trouble and the nu-in team are delighted with the outcome of our campaigns and what we have achieved so far. "

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Leighanne Makrygiannis
Paid Social & SEO Director at nu-in
Nu in case study

The Results


Increase in monthly ad-spend


Increase in ROAS


increase in monthly revenue from Paid Social

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