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Organic Social
Paid Social
Creative & Content Production
Influencer Marketing
Google Ads & PPC
TikTok Growth
What We Do
Organic Social
Paid Social
Creative & Content Production
Influencer Marketing
Google Ads & PPC
TikTok Growth
Case Studies
About Us
Blog
Podcast
Insights
Get In Touch
To Top
Recent podcasts
How We Add Value to Our Clients
Why did we increase our offering as an agency? Listen to our Strategy & Client Services team, Barney & Adam, talk about why we launched a new department and what it has achieved in six months.
How We've Grown Our Social Media Agency & The Challenges We've Faced
Are we on track with our business growth plans? Listen to our Co-Founders, Jack & Zoe, talk about the challenges we've faced this year so far, where we are now as a business and our aims for the next six months.
The 5 Steps to Follow for Crisis Management on Social Media
What should you do when a crisis threatens your brand? Listen to our Client Services team talk about the types of crises and the key steps to follow as a brand representative.
Brand vs Performance Marketing: What's the Difference?
Should you pick one or master both? Listen to our Paid Media team, Joey and Amber, talk about the benefits of both and how to make the most out of them to grow your brand.
The Importance of A/B Testing to Boost Campaign Performance
Do you want more insights for your paid social campaigns? Listen to our Paid Media team talk about the importance of A/B testing and best practices on how to get the most out of it.
Dealing With Imposter Syndrome as a Business Owner in Your 20s
How to overcome imposter syndrome? Listen to our Co-Founders, Jack & Zoe, talk about how they experienced imposter syndrome during their early stages & how they've learned to build confidence in themselves.
What You Need to Know About GA4
What are the main differences between Universal Analytics and GA4? Listen to our Paid Media team talk about what's changed, their pros and cons, as well as how to make the most of the new analytics platform.
How To Differentiate Your Brand in a Crowded Market on Social Media
How to stand out on social? Listen to Adam, our Business Director, talk about how following best practices and recreating trends is not enough to stand out from the crowd.
How To Make Brands More Relatable on TikTok
How do we help brand employees succeed on social? Listen to Zoe & Kayed talk about how we work with all types of people and help them become more confident in front of a camera to smash it on their company socials.
How to Get Brand Deals as an Influencer
Are you an influencer looking to work with brands? Listen to Lucy, our Influencer Marketing Director, talk about how our Influencer Marketing team chooses the influencers to work with and how to stand out from the influencer crowd.
The Difference Between Our Content Creators and Videographers: Explained!
When should you use a videographer, and when a content creator? Listen to our Senior Production Manager & Co-Founder talk about the difference between both & when is best to use each.
Working with a Marketing Agency vs Keeping it In-House
Considering hiring an agency? Listen to our Business Director & Co-Founder talk about the benefits of working with an agency and the value it brings to your brand.
How to Scale Your eCommerce Brand Globally with Meta & Google Ads
Do you want to expand your eCommerce business globally? Listen to our Paid Media Director & Marketing Director talk about everything you need to know to scale your business internationally.
Revealing Our Brand NEW Office | Office Move Pt.3
Was the new office space worth the wait? Watch our latest office vlog, where our Co-Founders reveal the new office to The Social Shepherd team, and show what a typical day in the agency looks like!
Everything Is Going Wrong
Is it easy to run an agency? Listen to our Co-Founders, Jack & Zoe, go through the not-as-nice side of running a business and everything that's not gone to plan in the last month.
Organic Social
The 5 Steps to Follow for Crisis Management on Social Media
What should you do when a crisis threatens your brand? Listen to our Client Services team talk about the types of crises and the key steps to follow as a brand representative.
How To Differentiate Your Brand in a Crowded Market on Social Media
How to stand out on social? Listen to Adam, our Business Director, talk about how following best practices and recreating trends is not enough to stand out from the crowd.
Social Media Content Mistakes You're Making
What are the tactics that we should leave in the past? Listen to Bobby & Zoe talk about some of the most popular tactics that we don't want to see anymore.
How to grow a career in Social Media?
Do you know what it takes to grow a career in Social? Listen to Millie and Zoe talk about their background and how they made it in the social media industry.
Instagram vs TikTok: How To Grow Your Brand in 2023
Ever wondered which social media platform is best? Listen to our co-Founders, Jack & Zoe, talk about the pros and cons of Instagram & Tiktok and how to decide which one is best for your brand.
Why This Social Media Marketing Mistake Will HALT Your Brand Growth
Want to grow on Social Media? Then don't do this! Listen to our Co-Founders, Jack & Zoe, explain why they have their reservations towards best practice and their top tips to succeed on platforms like Instagram and TikTok.
How to Make Your Instagram Searchable
Paid Media
Brand vs Performance Marketing: What's the Difference?
Should you pick one or master both? Listen to our Paid Media team, Joey and Amber, talk about the benefits of both and how to make the most out of them to grow your brand.
The Importance of A/B Testing to Boost Campaign Performance
Do you want more insights for your paid social campaigns? Listen to our Paid Media team talk about the importance of A/B testing and best practices on how to get the most out of it.
What You Need to Know About GA4
What are the main differences between Universal Analytics and GA4? Listen to our Paid Media team talk about what's changed, their pros and cons, as well as how to make the most of the new analytics platform.
How to Scale Your eCommerce Brand Globally with Meta & Google Ads
Do you want to expand your eCommerce business globally? Listen to our Paid Media Director & Marketing Director talk about everything you need to know to scale your business internationally.
Spending £500k/month on Google Ads: Here's What Happened
How to make the most out of Google Ads? Listen to our Paid Media Director & Marketing Director talk about everything they've learned so far and best practices to follow for successful results.
I Found a Better Way To Do Facebook Targeting
Want to reach your target audience? Listen to Jack & Joey talk about targeting best practices on Meta and the best strategy to reach as many relevant users as possible.
Everything You Need to Know About Google's New AI Tools (Google I/O '23)
What were the biggest announcements at Google's I/O '23 event? Listen to Jack & Joey talk about all the relevant updates and how it's going to impact the advertising industry.
Why AI & Automation Could Takeover in Facebook Ads & Paid Social
Is Paid Social and Facebook Ads the future of Marketing? Listen to Jack & Joey talk about how they think the industry will evolve, the effects of AI, and the skills needed for this job in the future.
How to Effectively Forecast Your PPC Campaigns
How accurate is forecasting? Listen to Joey & Lewis talk about forecasting best practices and ways to forecast for your Paid Social platforms.
We Spent $7,226,005 on Facebook Ads. Here's What We've Learnt!
Do you want to generate revenue for your brand? Listen to Jack & Joey discuss everything they've learnt from working with many clients throughout those years, their best advice and what not to do.
5 Google Ads Mistakes Beginners Are Making
Are your Google Ad campaigns not performing as you'd hoped? Listen to our Paid Media specialists, Joey & Jakub, talk about the most common mistakes brands & marketers make on Google Ads and how to solve them.
LinkedIn Ads Basics - Lead Generation with LinkedIn Advertising (2023)
Want to start advertising on the most popular B2B platform? Listen to Joey & Lewis talk about the basic concepts of advertising on LinkedIn & the key steps you should follow.
How To Optimise Your Product Feed in 2023
Have you ever heard about feed management? Listen to our Paid Media Specialists, Joey & Jakub, talk about the benefits of feed management for any eCommerce brand.
Is AI Going To Steal Your Job in Marketing?!
Will AI take your job? Listen to Jack & Adam talk about the growth of ChatGPT & AI too, and how to utilise it better to benefit your business.
Is Pinterest the Best Platform to Spend Your Budget on?
Social Creative
How To Make Brands More Relatable on TikTok
How do we help brand employees succeed on social? Listen to Zoe & Kayed talk about how we work with all types of people and help them become more confident in front of a camera to smash it on their company socials.
The Difference Between Our Content Creators and Videographers: Explained!
When should you use a videographer, and when a content creator? Listen to our Senior Production Manager & Co-Founder talk about the difference between both & when is best to use each.
3 Trending Pinterest Content Marketing Strategies
Want to know the top 3 creative trends of 203? Listen to Emma and Jack talk about Pinterest Predicts and how to use these trends for your brand.
Is Working in the Creative Industry a REAL Job?
Have you ever heard that being a photographer is not a real job? Listen to Emma and Jack talk about popular myths about working in the creative industry and debunking them all.
How to Create Social-First Video Content
Boost Your Visual Strategy
Video Content Strategy
Influencer Marketing
How to Get Brand Deals as an Influencer
Are you an influencer looking to work with brands? Listen to Lucy, our Influencer Marketing Director, talk about how our Influencer Marketing team chooses the influencers to work with and how to stand out from the influencer crowd.
How Much Do Influencers Earn & Charge Brands?
Do you know how much you should be charging influencers for paid collaborations? Listen to Lucy and Jack talk about how our Influencer Marketing team sets influencer fees and the many factors to keep in mind.
Is Molly Mae an Influencer or a Celebrity?
Do you know the difference between influencers and celebrities? Listen to Lucy & Zoe talk about the history of influencer marketing and how some of them became celebrities.
The Social Shepherd Updates
How We Add Value to Our Clients
Why did we increase our offering as an agency? Listen to our Strategy & Client Services team, Barney & Adam, talk about why we launched a new department and what it has achieved in six months.
How We've Grown Our Social Media Agency & The Challenges We've Faced
Are we on track with our business growth plans? Listen to our Co-Founders, Jack & Zoe, talk about the challenges we've faced this year so far, where we are now as a business and our aims for the next six months.
Dealing With Imposter Syndrome as a Business Owner in Your 20s
How to overcome imposter syndrome? Listen to our Co-Founders, Jack & Zoe, talk about how they experienced imposter syndrome during their early stages & how they've learned to build confidence in themselves.
Working with a Marketing Agency vs Keeping it In-House
Considering hiring an agency? Listen to our Business Director & Co-Founder talk about the benefits of working with an agency and the value it brings to your brand.
Revealing Our Brand NEW Office | Office Move Pt.3
Was the new office space worth the wait? Watch our latest office vlog, where our Co-Founders reveal the new office to The Social Shepherd team, and show what a typical day in the agency looks like!
Everything Is Going Wrong
Is it easy to run an agency? Listen to our Co-Founders, Jack & Zoe, go through the not-as-nice side of running a business and everything that's not gone to plan in the last month.
Starting a Business In Your 20s? Important Lessons We've Learnt
Do you want to start your own business? Listen to our Co-Founders, Jack & Zoe, talk about the challenges they've had and lessons they've learned along the way.
Does Healthy Company Culture Really Exist?
What is healthy company culture? Listen to Zoe & Kellie, our Managing Director & Office Manager, talk about how we value transparency, our team and passion.
Should Businesses Move To A 4 Day Work Week?
Would you consider a four-day week? Listen to Zoe & Kellie talk about why this wouldn't work for our industry & why we love hybrid working.
How to Write The Perfect Pitch Brief for Marketing Agencies
How to brief an agency? Listen to Jack & Zoe talk about what a good brief looks like & the importance of communication between the agency and the client.
We Spent £400k Renovating Our DREAM Office | Office Move Pt.2
Will The Social Shepherd team move into their dream office on time? Watch our latest office vlog, where our Co-Founders, alongside our Office Manager, walk through the current construction site & talk about the main changes they're doing to the space.
How to Ace Your Marketing Interview
Want advice on how to get your dream marketing job? Listen to Jack & Adam share the skills & experience you need for every seniority in a marketing role, as well as some top interview advice to make sure you get the job!
We’ve Pitched For £5M Worth of Business. Here’s What We’ve Learnt!
Want to get millions' worth of new business? Listen to Jack & Adam share their top tips and learnings from pitching to many clients over the years.
28-Year-Old CEO Gets Grilled by Her Employees
If you could ask anything to the company boss, what would it be? The Social Shepherd team anonymously submitted questions for our Co-Founders, Jack & Zoe, to answer...
Benefits of a Full-Service Social Media Agency
What makes The Social Shepherd stand out from other social media agencies? Listen to Adam & Jack talk about the benefits of having all departments working together and the value it brings to our clients.