The Social
Media Podcast

Pop Culture has become the driver of social media trends; so how can marketers stay in the loop and keep their brands relevant?

AI has transformed the way we create and consume content, but as it continues to evolve, how can we, as marketers, anticipate what’s next and stay ahead of the curve?

Marketing has evolved a lot since the 60s, and it's now going through the most rapid change we've ever seen, but how do you stay ahead of the curve?

AI is on the rise and many are scared it'll take their jobs; but how can you prepare your teams to stay ahead of the curve?

EGC is taking over social media with brands using it to skyrocket engagement; but how can you make it work for you?

This week, our Co-Founder & CEO, Zoe, is joined by our Paid Media & Strategy teams to reveal essential insights on localisation strategies for global brands.

This week, our team discusses the most underrated and overrated social platforms in 2025, looking at their potential across organic and paid strategies.

This week, the team talks about some crazy updates that our Meta rep shared with us, which will change the way we approach paid social campaigns and performance creative.

This week, the team talks about outdated social media strategies and shares advice on how to future-proof campaigns and content.

This week, the team talks about the rise of niche communities, as well as how brands can use platforms like Reddit, Substack and Discord as research tools.

This week, the team is talking about the latest AI advancements and how we utilise them as a marketing agency to save time & improve our output. On top of that, the team discusses how AI will change marketing roles soon and how professionals need to upskill to keep their jobs safe.

This week, the team is talking about the different departments within a social media agency as well as their top advice on how to land your dream marketing job.

This week, the team are talking about social media usage amongst kids and teenagers, from the point of view of the parents, as well as how they manage consumption and time spent online.

This week, the team are talking about the future of Influencer Marketing and their predictions, including the rise of creators, nurturing communities and more.

This week, the team are talking about their social media predictions for the year ahead, including a very likely TikTok ban, the rise of social commerce, kids on social media and more.

This week, as the 'end of year special' both our Co-Founders walk into the hot seat to talk about 2024 challenges, wins and expansion.

Listen to our CEO, Zoe, with our Social team, discuss all of the marketing updates from the week, as well as why high fashion brands are using celebrities as models to capitalise on their following and influence… 👀

Listen to our CEO, Zoe Stephenson, and Social Media team talk about the latest marketing news and platform updates, as well as how we should approach AI developments to our advantage instead of fearing it’ll take our jobs… 👀