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The Social Shepherd Updates
Influencer
Vlog
Strategy
11 mins
13 Oct
Top Influencer Marketing Strategy for Black Friday
Want to build an influencer marketing campaign that delivers? Listen to our Influencer Marketing team, Zoe & Lucy, talk about what to keep in mind when planning a Black Friday influencer campaign and best practices to improve results.
14 mins
13 Oct
The Ultimate Paid Social Checklist for Black Friday Campaigns
Are your paid social campaigns ready for Black Friday? Listen to our Paid Media Directors, Amber & Joey, talk about all the essentials you need to check before peak season and their best advice to maximise conversions.
25 mins
13 Oct
How to Maximise Your Social Media For Success On Black Friday
Is your brand ready for Black Friday? Listen to our Co-Founders, Jack & Zoe, talk about the importance of starting peak season planning months in advance and best practices for all your social-related marketing activities.
14 mins
13 Oct
Stop Doing This in Your Influencer Strategy
Why is it important to use brand ambassadors as a part of a marketing strategy? Listen to our Influencer Marketing team talk about what makes a good brand ambassador and how brands can benefit from them.
10 mins
13 Oct
How to Expand Your Brand Globally With Facebook Ad Campaigns
Want to successfully expand internationally? Listen to our Paid Media team talk about the importance of localisation and transcreation.
9 mins
13 Oct
How to Get Better Content For Your Socials
Want to elevate your brand' socials? Listen to our Influencer Marketing team talk about a new service we've just launched and the benefits it'll have for brands & content creators.
27 mins
01 Sept
How We've Grown Our Social Media Agency & The Challenges We've Faced
Are we on track with our business growth plans? Listen to our Co-Founders, Jack & Zoe, talk about the challenges we've faced this year so far, where we are now as a business and our aims for the next six months.
15 mins
01 Sept
The 5 Steps to Follow for Crisis Management on Social Media
What should you do when a crisis threatens your brand? Listen to our Client Services team talk about the types of crises and the key steps to follow as a brand representative.
13 mins
01 Sept
Brand vs Performance Marketing: What's the Difference?
Should you pick one or master both? Listen to our Paid Media team, Joey and Amber, talk about the benefits of both and how to make the most out of them to grow your brand.
11 mins
28 Jul
The Importance of A/B Testing to Boost Campaign Performance
Do you want more insights for your paid social campaigns? Listen to our Paid Media team talk about the importance of A/B testing and best practices on how to get the most out of it.
10 mins
28 Jul
Dealing With Imposter Syndrome as a Business Owner in Your 20s
How to overcome imposter syndrome? Listen to our Co-Founders, Jack & Zoe, talk about how they experienced imposter syndrome during their early stages & how they've learned to build confidence in themselves.
15 mins
21 Jul
What You Need to Know About GA4
What are the main differences between Universal Analytics and GA4? Listen to our Paid Media team talk about what's changed, their pros and cons, as well as how to make the most of the new analytics platform.
17 mins
21 Jul
How To Differentiate Your Brand in a Crowded Market on Social Media
How to stand out on social? Listen to Adam, our Business Director, talk about how following best practices and recreating trends is not enough to stand out from the crowd.
10 mins
21 Jul
How To Make Brands More Relatable on TikTok
How do we help brand employees succeed on social? Listen to Zoe & Kayed talk about how we work with all types of people and help them become more confident in front of a camera to smash it on their company socials.
15 mins
07 Jul
How to Get Brand Deals as an Influencer
Are you an influencer looking to work with brands? Listen to Lucy, our Influencer Marketing Director, talk about how our Influencer Marketing team chooses the influencers to work with and how to stand out from the influencer crowd.
12 mins
26 Jun
Revealing Our Brand NEW Office | Office Move Pt.3
Was the new office space worth the wait? Watch our latest office vlog, where our Co-Founders reveal the new office to The Social Shepherd team, and show what a typical day in the agency looks like!
9 mins
26 May
We Spent £400k Renovating Our DREAM Office | Office Move Pt.2
Will The Social Shepherd team move into their dream office on time? Watch our latest office vlog, where our Co-Founders, alongside our Office Manager, walk through the current construction site & talk about the main changes they're doing to the space.
14 mins
25 Apr
28-Year-Old CEO Gets Grilled by Her Employees
If you could ask anything to the company boss, what would it be? The Social Shepherd team anonymously submitted questions for our Co-Founders, Jack & Zoe, to answer...
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