The Social
Media Podcast

Should you be cross-posting on social? Listen to Zoe & Jack talk about the do's & don'ts of repurposing content on social and their best advice for reusing pieces of content.

How does social SEO help content get more reach? Listen to Bobby & Jack talk about what social SEO is and how to optimise your content and platforms.

What does Black Friday really look like from a Social Media marketing agency's point of view? Watch The Social Shepherd team plan & go through the biggest shopping event of the year.

How to properly attribute your revenue to your marketing activities? Listen to Joey & Jack talk about why you shouldn't stick to one attribution model or window and instead use three different layers to see the big picture.

What are the current opportunities for brands on social? Listen to our Co-Founders, Jack & Zoe, talk about how to measure the value of organic social, how social commerce has changed and how to optimise content for social.

Are we opening a second office? The Best Large Social Media in the UK has decided to open a new office in the US to onboard more clients on the other side of the globe.

Is it important to use brand ambassadors as a part of a marketing strategy? Listen to our Influencer Marketing Director, Lucy, talk about what makes a good brand ambassador and how brands can benefit from them.

What are Broad Match campaigns? Listen to Joey, our Senior Paid Media Director, talk about how these Google campaigns have evolved and the best practices to achieve maximum performance.

Want to see behind-the-scenes of The Social Shepherd's 5th birthday party? Join us for a wild west-themed day full of celebrations and fun.

What should you know to work in marketing? Listen to our Senior Commercial Manager, Jacob, talk about his career journey, his key takeaways and learnings, as well as the most important skills to have as a marketer.

Want to know what goes on behind the scenes of a social media agency? The Social Shepherd vlog is back with our Co-Founders showing what a typical week looks like.

Want to build an influencer marketing campaign that delivers? Listen to our Influencer Marketing team, Zoe & Lucy, talk about what to keep in mind when planning a Black Friday influencer campaign and best practices to improve results.

Are your paid social campaigns ready for Black Friday? Listen to our Paid Media Directors, Amber & Joey, talk about all the essentials you need to check before peak season and their best advice to maximise conversions.

Is your brand ready for Black Friday? Listen to our Co-Founders, Jack & Zoe, talk about the importance of starting peak season planning months in advance and best practices for all your social-related marketing activities.

Why is it important to use brand ambassadors as a part of a marketing strategy? Listen to our Influencer Marketing team talk about what makes a good brand ambassador and how brands can benefit from them.

Want to successfully expand internationally? Listen to our Paid Media team talk about the importance of localisation and transcreation.

Want to elevate your brand' socials? Listen to our Influencer Marketing team talk about a new service we've just launched and the benefits it'll have for brands & content creators.

Are we on track with our business growth plans? Listen to our Co-Founders, Jack & Zoe, talk about the challenges we've faced this year so far, where we are now as a business and our aims for the next six months.