The Social
Media Podcast

Listen to Zoe, our CEO, discuss all of the marketing updates of the week, UK and US election strategies on social & how to go viral on social by making a simple mistake…

This week, Zoe, Adam & Lucy talk about the latest TikTok features, Instagram updates, Pinterest’s Gen Z report, influencers getting caught and all things Bridgerton…

This week, Zoe, Adam & Jack talk about the latest TikTok features, AI, Instagram Reels and the YouTube creator economy... 👀

Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀 This week, Zoe, Zoe & Katie talk about TikTok’s legal challenges, Meta Ads enhanced AI, new interactive stickers from Instagram and the Met Gala 👀

In this weeks episode, we expose how the Instagram algorithm continues to shift, as well as how influencer collaborations can drive brand growth

In todays episode, we take a look at how the TikTok ban in the U.S could affect businesses worldwide.

Join us for another episode of The Social Shepherd Vlog, in which we welcome TikTok into our offices to host training sessions, share best practices and their latest platform secrets! 🚀 Also, enjoy a busy week in our office, with a sneak peek of the New York team and the usual buzz of a social media agency. 🙌

In today's episode of Have You Herd, our Influencer Marketing team talks about the rise of Gen Z influencers and how they'll shape consumer trends, trends and platforms. 👀 They discuss influencer examples, current campaigns, what it's like to work with talent from different generations, kids' safety concerns and more!

In today's episode of Have You Herd, Social Media Directors, Zoe and Katie, talk about the social media features they'd like to see released soon to make our jobs easier. 🚀 They discuss updates that would make their lives easier working at a social media agency, as well as personal features they'd love to see. TikTok drafts across several devices, who's seen your Instagram profile, keyword insights and more! 👀

Join us for another episode of The Social Shepherd Vlog in which we announce that our Co-Founders, Jack and Zoe, have become the new Managing Director and CEO of the company! 🚀 Also, enjoy a busy week in our office, with client pitches, agency awards, team meetings and the usual buzz of a social media agency. 🙌

In today's episode of Have You Herd, Jakub, Joey and Lauren, from our Paid Media department, talk about the recent Marketing Mix Modelling announcement Google did, as well as what's to come for the performance marketing industry. 🚀 They discuss what 'marketing mix modelling' is, how long it's been around and how it could help tackle some of the current tracking issues, due to cookies being sunsetted, consent modes and data privacy settings. 👀

In today's episode of Have You Herd, Joey & Jakub, from our Paid Media department, sit down with Moe, our Meta rep, to talk about the top 5 tests we're running to boost our ad performance on Instagram and Facebook. 🚀 They discuss what ASC (Advantage+ Shopping Campaign) is, why Meta is investing so much in automation, as well as our testing and learning experience as an agency of the different tests Meta recommended for 2024. 📝

In today's episode of Have You Herd, Lucy & Becci, from our Influencer Marketing department, talk about the recent shift of influencers' behaviour towards PR lists and how brands should change their gifting approach to create more meaningful relationships. 💕 They discuss why influencers are removing themselves from PR lists and why brands should be going for a more exclusive approach to influencer and content creator gifting campaigns. 🎁

In today's episode of Have You Herd, Lucy & Adam, from our Influencer Marketing & Strategy departments, talk about the rise and fall of influencer brands. 🤳 They discuss the trends of celebrity brands that fail and best practices for influencer brands to thrive in the current economy, based on successful case studies like Tala (Grace Beverly), Refy (Jess Hunt & Jenna Meek) and Prime (KSI & Logan Paul). 🚀

Our Co-Founder, Zoe, and our founding members, Izzy & Jacob, talk about what they've been up to and how much things have changed in the last 5 years. 🙌 They discuss why they both left the business & then came back, what they miss about the old days, how the agency has evolved & improved over the years, and the future of the business. 🚀

The BUSIEST day of the year is finally here: Strat Day 2024 🐑 Join The Social Shepherd herd on their annual team building and growth plans presentation day in Bath with both the UK and US teams. A treasure hunt, department presentations, company changes and awards... This day has it all! 💪

We're proud to finally introduce Maria, our Managing Partner in the US! Maria & Zoe talk about how the US team are doing so far, as well as their main challenges and goals for 2024.

How can a social media agency add value to your brand? Adam & Andy talk about how an agency can help elevate your brand and scale your business thanks to working with specialists.