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23 mins
05 Apr
Our Meta Agency Rep Shares Top Tests for 2024: Unlocking ASC Success
In today's episode of Have You Herd, Joey & Jakub, from our Paid Media department, sit down with Moe, our Meta rep, to talk about the top 5 tests we're running to boost our ad performance on Instagram and Facebook. 🚀 They discuss what ASC (Advantage+ Shopping Campaign) is, why Meta is investing so much in automation, as well as our testing and learning experience as an agency of the different tests Meta recommended for 2024. 📝
11 mins
05 Apr
Why Mass Gifting is Outdated: The Evolution of Brand-Influencer Relationships
In today's episode of Have You Herd, Lucy & Becci, from our Influencer Marketing department, talk about the recent shift of influencers' behaviour towards PR lists and how brands should change their gifting approach to create more meaningful relationships. 💕 They discuss why influencers are removing themselves from PR lists and why brands should be going for a more exclusive approach to influencer and content creator gifting campaigns. 🎁
23 mins
05 Apr
The Rise and Fall of Influencer Brands: Lessons from Tanya Burr, Niomi Smart, and Jaclyn Hill
In today's episode of Have You Herd, Lucy & Adam, from our Influencer Marketing & Strategy departments, talk about the rise and fall of influencer brands. 🤳 They discuss the trends of celebrity brands that fail and best practices for influencer brands to thrive in the current economy, based on successful case studies like Tala (Grace Beverly), Refy (Jess Hunt & Jenna Meek) and Prime (KSI & Logan Paul). 🚀
28 mins
28 Mar
Back for More: Our Founding Team Reveal What Drew Them Back to the Agency
Our Co-Founder, Zoe, and our founding members, Izzy & Jacob, talk about what they've been up to and how much things have changed in the last 5 years. 🙌 They discuss why they both left the business & then came back, what they miss about the old days, how the agency has evolved & improved over the years, and the future of the business. 🚀
9 mins
22 Mar
Announcing The Future of the Business | Growth Plans for 2024
The BUSIEST day of the year is finally here: Strat Day 2024 🐑 Join The Social Shepherd herd on their annual team building and growth plans presentation day in Bath with both the UK and US teams. A treasure hunt, department presentations, company changes and awards... This day has it all! 💪
20 mins
22 Mar
Our NEW Managing Partner & US Growth Plans
We're proud to finally introduce Maria, our Managing Partner in the US! Maria & Zoe talk about how the US team are doing so far, as well as their main challenges and goals for 2024.
21 mins
22 Mar
How to Add Value to Your Brand With a Social Media Agency
How can a social media agency add value to your brand? Adam & Andy talk about how an agency can help elevate your brand and scale your business thanks to working with specialists.
10 mins
12 Mar
A REALISTIC Week In a Social Media Agency | Preparing For Strat Day 2024
It's Strat week! The busiest and most exciting week of the year at The Social Shepherd.
22 mins
12 Mar
What Do Jeremy Allen White, Taylor Swift & Barry Keoghan Have in Common?
Is celebrity culture changing? Celebrities like Taylor Swift, Barry Keoghan from Saltburn and Jeremy Allen White from The Bear, have blown up recently, and brands like Bumble and Calvin Klein have partnered with them at the right time.
19 mins
12 Mar
How Does The Algorithm Work? | Instagram's Algorithm EXPLAINED
Why is the Instagram algorithm not showing my content? Zoe & Bobby answer some of the most searched questions about the algorithm with the help of Meta.
12 mins
23 Feb
Why 2023 Was Our Most Challenging Year in Business
Why was last year our most challenging one so far? Our Co-Founders, Jack & Zoe, talk about the highs and lows of 2023 as well as what they'll focus on this year to continue scaling their business and expand globally.
16 mins
23 Feb
OpenAI Launches Text-To-Video AI Model Sora
Did you hear about OpenAI's latest tool? Seb & Chris, from our Creative Production department, talk about the rise of AI tools for creative and the impact these could have on the industry.
7 mins
16 Feb
The Questions You’ve Always Wanted to Ask A Marketing Agency
No-meeting Fridays? Best office DJ? Get to meet The Social Shepherd team while they ask each other work and non-work-related questions.
20 mins
16 Feb
Starting a Business in Our 20s; What We’ve Learnt
How did our Co-Founders start a business in their 20s? Jack and Zoe talk about the challenges they've faced as well as all the positives of growing their own business.
13 mins
09 Feb
Gifted Influencer Campaigns - How to Do It Right
Do you want to increase brand awareness? Lucy and Becci, from our Influencer Marketing team, talk about the power of gifted campaigns and building relationships with influencers to increase visibility for your brand. Do you want to increase brand awareness? Lucy and Becci, from our Influencer Marketing team, talk about the power of gifted campaigns and building relationships with influencers to increase visibility for your brand.
8 mins
09 Feb
How To Structure Performance Max Campaigns for Maximum Profit | Google Ads 2024
Do you want to increase your Google Ads ROAS? Listen to Joey & Jakub talk about the best bidding strategies as well as best practices on how to structure your Performance Max campaigns to increase performance.
7 mins
02 Feb
Crazy Business Growth in January | New Starters & 2023 Results
Ever wondered what goes on in a Social Media Agency? Watch what goes on at The Social Shepherd's HQ, as well as team growth and celebrating successes.
8 mins
02 Feb
Will AI Replace Marketing Jobs? | The Future of Digital Marketing
Do you think AI will take our job? Listen to The Social Shepherd's team, awarded Best Large Social Media Agency in the UK, talk about how they use artificial intelligence to boost performance and find inspiration.
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