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The Social Shepherd Updates
Influencer
Vlog
Strategy
19 mins
02 Feb
How to Use AI for Social Media Marketing
Do you want to increase your brand's revenue? Listen to Joey & Adam discuss how AI-powered Advanced Shopping Campaigns on Meta can help you boost your sales by reaching the right audiences on social.
25 mins
26 Jan
Social Media Manager Debunks The Biggest Industry Myths
Ever wondered if you should be on every platform? Listen to Zoe & Bobby talk through some of the most common social media misconceptions and myths.
9 mins
19 Jan
ASA Guidelines: The Big Mistakes Influencers Are Making
Do you know how to label advertising content correctly on social? Listen to Zoe & Lucy talk about who the ASA are and why it's important to label content correctly.
20 mins
12 Jan
What On Earth Happened in 2023?!
New year, new goals! Listen to our Co-Founders, Zoe & Jack, talk about their 2203 achievements and set new goals for 2024.
17 mins
12 Jan
Influencer Marketing Predictions 2024 | Are influencers relatable enough?
Will Influencers take over TikTok Shop? Listen to Lucy & Jack talk about their Influencer Marketing predictions for 2024.
20 mins
12 Jan
Social Media Predictions 2024 | Do Followers Matter Anymore?
Are social media platforms the new search engines? Listen to Zoe & Jack talk about their social media predictions for 2024.
15 mins
12 Jan
Paid Media Predictions 2024 | Will AI Take my Job?
When will 3rd party cookies sunset? Listen to Joey & Jack talk about their Paid Media predictions for 2024.
8 mins
15 Dec
How to Repurpose Content on Social for Maximum Reach
Should you be cross-posting on social? Listen to Zoe & Jack talk about the do's & don'ts of repurposing content on social and their best advice for reusing pieces of content.
15 mins
15 Dec
TikTok SEO: How To Optimise Your Content For More Views
How does social SEO help content get more reach? Listen to Bobby & Jack talk about what social SEO is and how to optimise your content and platforms.
7 mins
15 Dec
Surviving Black Friday in a Social Media Marketing Agency
What does Black Friday really look like from a Social Media marketing agency's point of view? Watch The Social Shepherd team plan & go through the biggest shopping event of the year.
13 mins
05 Dec
Why The Fastest Growth eCommerce Brands Use This Attribution Model
How to properly attribute your revenue to your marketing activities? Listen to Joey & Jack talk about why you shouldn't stick to one attribution model or window and instead use three different layers to see the big picture.
17 mins
05 Dec
3 Social Media Strategies To Implement in 2024
What are the current opportunities for brands on social? Listen to our Co-Founders, Jack & Zoe, talk about how to measure the value of organic social, how social commerce has changed and how to optimise content for social.
7 mins
05 Dec
UK's Fastest-Growing Social Media Agency Expands to the US
Are we opening a second office? The Best Large Social Media in the UK has decided to open a new office in the US to onboard more clients on the other side of the globe.
20 mins
05 Dec
Influencer Marketing Strategies That Work in 2024
Is it important to use brand ambassadors as a part of a marketing strategy? Listen to our Influencer Marketing Director, Lucy, talk about what makes a good brand ambassador and how brands can benefit from them.
13 mins
05 Dec
How To Scale Google Ads Using Broad Match
What are Broad Match campaigns? Listen to Joey, our Senior Paid Media Director, talk about how these Google campaigns have evolved and the best practices to achieve maximum performance.
6 mins
28 Nov
Our 5th Birthday at the UK's Best Social Media Agency
Want to see behind-the-scenes of The Social Shepherd's 5th birthday party? Join us for a wild west-themed day full of celebrations and fun.
14 mins
28 Nov
How to Change Marketing Careers Successfully
What should you know to work in marketing? Listen to our Senior Commercial Manager, Jacob, talk about his career journey, his key takeaways and learnings, as well as the most important skills to have as a marketer.
14 mins
13 Oct
Behind the Scenes of the UK’s Fastest-Growing Social Media Agency
Want to know what goes on behind the scenes of a social media agency? The Social Shepherd vlog is back with our Co-Founders showing what a typical week looks like.
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