The Social
Media Podcast

It's Strat week! The busiest and most exciting week of the year at The Social Shepherd.

Is celebrity culture changing? Celebrities like Taylor Swift, Barry Keoghan from Saltburn and Jeremy Allen White from The Bear, have blown up recently, and brands like Bumble and Calvin Klein have partnered with them at the right time.

Why is the Instagram algorithm not showing my content? Zoe & Bobby answer some of the most searched questions about the algorithm with the help of Meta.

Why was last year our most challenging one so far? Our Co-Founders, Jack & Zoe, talk about the highs and lows of 2023 as well as what they'll focus on this year to continue scaling their business and expand globally.

Did you hear about OpenAI's latest tool? Seb & Chris, from our Creative Production department, talk about the rise of AI tools for creative and the impact these could have on the industry.

No-meeting Fridays? Best office DJ? Get to meet The Social Shepherd team while they ask each other work and non-work-related questions.

How did our Co-Founders start a business in their 20s? Jack and Zoe talk about the challenges they've faced as well as all the positives of growing their own business.

Do you want to increase brand awareness? Lucy and Becci, from our Influencer Marketing team, talk about the power of gifted campaigns and building relationships with influencers to increase visibility for your brand. Do you want to increase brand awareness? Lucy and Becci, from our Influencer Marketing team, talk about the power of gifted campaigns and building relationships with influencers to increase visibility for your brand.

Do you want to increase your Google Ads ROAS? Listen to Joey & Jakub talk about the best bidding strategies as well as best practices on how to structure your Performance Max campaigns to increase performance.

Ever wondered what goes on in a Social Media Agency? Watch what goes on at The Social Shepherd's HQ, as well as team growth and celebrating successes.

Do you think AI will take our job? Listen to The Social Shepherd's team, awarded Best Large Social Media Agency in the UK, talk about how they use artificial intelligence to boost performance and find inspiration.

Do you want to increase your brand's revenue? Listen to Joey & Adam discuss how AI-powered Advanced Shopping Campaigns on Meta can help you boost your sales by reaching the right audiences on social.

Ever wondered if you should be on every platform? Listen to Zoe & Bobby talk through some of the most common social media misconceptions and myths.

Do you know how to label advertising content correctly on social? Listen to Zoe & Lucy talk about who the ASA are and why it's important to label content correctly.

New year, new goals! Listen to our Co-Founders, Zoe & Jack, talk about their 2203 achievements and set new goals for 2024.

Will Influencers take over TikTok Shop? Listen to Lucy & Jack talk about their Influencer Marketing predictions for 2024.

Are social media platforms the new search engines? Listen to Zoe & Jack talk about their social media predictions for 2024.

When will 3rd party cookies sunset? Listen to Joey & Jack talk about their Paid Media predictions for 2024.