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Predicting the Future of Marketing Analytics: Measurement Mix Modelling Tools

In today's episode of Have You Herd, Jakub, Joey and Lauren, from our Paid Media department, talk about the recent Marketing Mix Modelling announcement Google did, as well as what's to come for the performance marketing industry. 🚀 They discuss what 'marketing mix modelling' is, how long it's been around and how it could help tackle some of the current tracking issues, due to cookies being sunsetted, consent modes and data privacy settings. 👀

Mia Schega 4 2025 01 29 090538 dtkp

Mireia Boronat

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1 min read

Mia Schega 4 2025 01 29 090538 dtkp

Written by

Updated on 23 Mar 2026

Mireia Boronat

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Social Media Marketing Secrets: Turning Global Strategies into Local Success

This week, our Co-Founder & CEO, Zoe, is joined by our Paid Media & Strategy teams to reveal essential insights on localisation strategies for global brands.

Mia Schega 4 2025 01 29 090538 dtkp

Meta’s Crazy AI Shift: How Automation Will Change Marketing Forever

This week, the team talks about some crazy updates that our Meta rep shared with us, which will change the way we approach paid social campaigns and performance creative.

Mia Schega 4 2025 01 29 090538 dtkp

Is AI a Blessing or a Curse? Artificial Intelligence For Marketing Efficiencies

This week, the team is talking about the latest AI advancements and how we utilise them as a marketing agency to save time & improve our output. On top of that, the team discusses how AI will change marketing roles soon and how professionals need to upskill to keep their jobs safe.

Mia Schega 4 2025 01 29 090538 dtkp

240315 0125 PODCAST META REP JOEY JAKUB MOE THUMBNAIL 1

Our Meta Agency Rep Shares Top Tests for 2024: Unlocking ASC Success

In today's episode of Have You Herd, Joey & Jakub, from our Paid Media department, sit down with Moe, our Meta rep, to talk about the top 5 tests we're running to boost our ad performance on Instagram and Facebook. 🚀 They discuss what ASC (Advantage+ Shopping Campaign) is, why Meta is investing so much in automation, as well as our testing and learning experience as an agency of the different tests Meta recommended for 2024. 📝

Mia Schega 4 2025 01 29 090538 dtkp

240123 0109 PODCAST NEW LANDSCAPE OF SEARCH JOEY JAKUB

How To Structure Performance Max Campaigns for Maximum Profit | Google Ads 2024

Do you want to increase your Google Ads ROAS? Listen to Joey & Jakub talk about the best bidding strategies as well as best practices on how to structure your Performance Max campaigns to increase performance.

Mia Schega 4 2025 01 29 090538 dtkp

240118 0106 PODCAST TRUST THE ALGORITHM THUMBNAIL

How to Use AI for Social Media Marketing

Do you want to increase your brand's revenue? Listen to Joey & Adam discuss how AI-powered Advanced Shopping Campaigns on Meta can help you boost your sales by reaching the right audiences on social.

Mia Schega 4 2025 01 29 090538 dtkp

231130 0096 PODCAST PAID MEDIA PREDICTIONS 2024 JACK JOEY 1

Paid Media Predictions 2024 | Will AI Take my Job?

When will 3rd party cookies sunset? Listen to Joey & Jack talk about their Paid Media predictions for 2024.

Mia Schega 4 2025 01 29 090538 dtkp

Why The Fastest Growth eCommerce Brands Use This Attribution Model

How to properly attribute your revenue to your marketing activities? Listen to Joey & Jack talk about why you shouldn't stick to one attribution model or window and instead use three different layers to see the big picture.

Mia Schega 4 2025 01 29 090538 dtkp