Collaborating with influencers is more than just a trend; it's a powerful tool that can create a buzz about your brand, bolster your reputation, boost audience engagement, and ultimately drive conversions.
As more and more marketers and business owners recognize the value of influencer marketing, you need to know how to leverage this strategy effectively.
And not all influencers yield the same results. While many may seek quick fame and paid partnerships, identifying genuine accounts with engaged followers is imperative. Furthermore, ensuring that their audience aligns with your brand and their content resonates with your message is essential.
Your choice of influencer and the platform you use for your campaigns should align with your marketing objectives. Therefore, selecting the right influencer marketing agency becomes pivotal in achieving favorable outcomes.
In this article, we'll introduce you to the best influencer marketing agencies in the U.S., helping brands grow across various platforms, including Instagram, TikTok, and YouTube, and working with influencers of all sizes, from macro to micro.
Let’s not beat around the bush. Selecting the right agency is critical for achieving stellar results.
And, a top-tier influencer marketing agency serves as your strategic guide, adept at recommending the ideal platforms and influencer categories based on your unique marketing objectives.
You want an agency that offers the following:
Mastery of Compelling Content: Exceptional content isn't just about quality; it's content that drives conversions. A proficient agency meticulously aligns influencers with your brand's ethos and values, ensuring a seamless collaboration that resonates authentically with their audience.
Thorough Research Prowess: Understanding your brand and pinpointing the perfect fit for your campaign demands exhaustive research into both your brand and potential influencers.
Platform Proficiency: Diverse social media platforms offer distinct audience demographics and content formats. An astute agency navigates these nuances expertly to optimize your campaign's impact.
The Collaborative Team: Familiarize yourself with the team responsible for managing your campaign; they should feel like an extension of your business.
With these critical criteria in mind, let's check out the U.S.'s foremost influencer marketing agencies!
Now, here's where you caught us. Yes, this is our article, and we're proud to showcase our prowess as an influencer marketing agency that can truly be a game changer for your business.
At The Social Shepherd, we're all about delivering results. Our Influencer service offering is a testament to our dedication to performance-driven campaigns:
End-to-End Management: We handle every aspect of influencer campaigns from start to finish including influencer sourcing, briefings, contracting, approvals, payments, and comprehensive reporting.
Always-On Activation: Our always-on influencers are ready to spring into action at any moment.
Creative Expertise: Stuck on ideas for a campaign concept? We can help you ideate a creative framework to ensure our influencer campaign has the right messaging.
Influencer Diversity: We source nanos, micros, macros, and celebrity influencers to suit your unique needs.
Content Creation: Beyond influencers, we have our own pool of content creators, ensuring a steady stream of brand-owned UGC content for your social channels.
Whether your goals are centered around customer acquisition or boosting brand awareness, we possess the know-how to craft the perfect campaign strategy to deliver the desired results.
Dedicated Team: With over 60 talented individuals, we're equipped to tackle your influencer marketing needs.
Award-Winning: Our accolades speak to our commitment to excellence.
Global Presence: With offices in New York, Miami, and the UK, we're positioned to serve you wherever you are.
Ubiquitous has solidified its status as a premier Instagram influencer marketing agency with a prestigious clientele that includes Disney, Aerie, Netflix, American Eagle, and Amazon. Their approach to Instagram influencer marketing is well-structured:
Testing Roadmap: Ubiquitous initiates campaigns with a robust testing roadmap that serves as a blueprint.
Influencer Selection: Their experts meticulously select the most suitable Instagram creators for collaborations.
Goal-Oriented Strategy: They devise strategies tailored to the unique objectives of each campaign.
Comprehensive Execution: Ubiquitous manages the entire campaign from inception to completion, ensuring top-quality deliverables.
Real-Time Insights: Clients benefit from real-time performance metrics that guide decision-making.
Sustainable Growth: Ubiquitous optimizes and builds upon successful campaigns to nurture long-term Instagram strategies.
Headquartered in the bustling metropolis of New York City, Ubiquitous Media has become a prominent player in Instagram influencer marketing.
With a diverse clientele encompassing renowned brands like Neutrogena, Hanes, Famous Footwear, and Walmart, The Shelf boasts versatility across multiple verticals, including apps, beauty, fashion, food, parenting, outdoor, home decor, and social causes. Despite their compact size, this global team brings a formidable approach to influencer marketing.
The Shelf's influencer campaigns are designed to expertly guide consumers through each stage of their decision-making journey, ultimately propelling them toward making informed purchases. Discover what sets their influencer marketing services apart from the rest.
The Honest Company: They found 30 influencers that fit their brand story and generated content that looked like Honest produced it themselves.
Kiss: The Shelf created 1,493,630 organic video views!
Famous Footwear: The Shelf highlighted in-store shopping during a pandemic so that people could see how safely they could shop.
With a legacy dating back to 2011, Hire Influencer is a renowned award-winning influencer marketing agency. Their extensive clientele includes esteemed names like the NFL, MTV, Ricola, Oreo, Warner Brothers, and many others.
The agency provides an extensive range of services, including full-scale influencer marketing, innovative experiential concepts and execution, sourcing and placement of creative talents, strategic enhancement of content, on-site brand promotions and event management, recurrent/on-demand influencer-generated content (IGC) activations, proficient paid media management solutions, and expert content design, editing, and production.
Operating from locations in The Woodlands, TX (Houston) and Los Angeles, CA, Hire Influencer is your go-to partner for impactful influencer campaigns.
IMA is a global leader in influencer marketing, dedicated to helping brands engage and activate audiences worldwide through top influencers. Their team excels at crafting and executing creative influencer marketing strategies that amplify brand stories, reaching millions.
Their prestigious client roster includes Google, Amazon, Hewlett-Packard (HP), Swatch, and Starbucks. IMA operates from multiple international offices, including Amsterdam (HQ), Los Angeles, New York, London, Singapore, São Paulo, and Shanghai.
The IMA Platform is a powerful tool, offering a vast database of over 19 million influencers, including demographic insights, streamlined influencer management, campaign management, and tailored reporting for in-depth campaign impact analysis. When it comes to influencer marketing, IMA stands out as a global leader and innovator in the field.
Tiktal is your ultimate destination for TikTok influencer marketing, dedicated to crafting impactful campaigns, developing brand assets, and expertly managing media. With an illustrious clientele including Gucci, PlayStation, and Tiffany & Co, they've made a global impact while excelling in the U.S., Canada, and European markets.
Check out some of their remarkable achievements:
Gucci Partnership: Tiktal and Gucci launched a viral hashtag campaign, amassing an incredible 7 billion views. This unleashed boundless creativity and ignited TikTok's community.
PlayStation Collaboration: Tiktal collaborated with PlayStation across various creative genres, resulting in 117 million video views and 53 million hashtag views, pushing creators to excel.
Tiffany & Co Campaign: Tiktal seamlessly blended luxury and short-form video content for Tiffany & Co, creating an engaging and captivating viewer experience.
For brands navigating the TikTok marketing landscape, Obviously is a go-to agency. This platform's early adopters have accumulated some impressively successful case studies.
With offices spanning San Jose, New York, and Paris, Obviously serves a varied clientele, including esteemed brands like Bumble, Ulta Beauty, Converse, T-Fal, and Honest Beauty, all thrilled with their services.
Explore their offerings:
Creative Strategy and Ideation
Music Composition and Licensing
With over 50k TikTok influencers at their fingertips, House of Marketers is a force to be reckoned with. Their esteemed clientele boasts names like Kentucky Fried Chicken, Halfords, Red Bull, and Hilton.
Although headquartered in London, House of Marketers supports U.S. companies and clients worldwide. Their team of TikTok campaign managers stretches across Europe, North America, South America, Southeast Asia, and the UAE.
Armed with in-house multilingual experts, including English, Spanish, German, and French proficiency, they cater to diverse markets. House of Marketers offers a comprehensive suite of services, ranging from TikTok influencer campaigns to business profile content, TikTok paid ads management, and influencer strategy development.
Based in Los Angeles, CA, Open Influence is at the forefront of influencer marketing. They cater to various industries, including alcohol and spirits, automotive, beauty and personal care, CPG, entertainment, fashion, finance, insurance, and travel.
With TikTok influencers becoming dominant, brands are tapping into this vast resource to address their marketing needs. As a leading influencer marketing agency, Open Influence prides itself on keeping clients updated with the latest trends and developments, ensuring they can delight and inspire audiences effectively. Clients include Target, Universal, and U.S. Cellular.
Headquartered in Detroit, MI, The Outloud Group offers a comprehensive suite of services, including strategy, media planning, campaign execution, product logistics, and reporting and analytics. Their impressive client roster includes names like Wondrium, Care/Of, and 23andMe.
With roots dating back to 2008, The Outloud Group has continually evolved its capabilities. What began with podcasts and YouTube has expanded to encompass all major social platforms, including TikTok and Twitch. This evolution allows them to deliver impressive, scalable results for their clients.
Based in Greenwich, CT, Intuition Media Group understands the importance of forging deep emotional connections with your target audience to ensure long-term success. They specialize in creating sensory-driven strategies that immerse your audience in your brand, fostering genuine and lasting relationships.
Their YouTube influencer marketing process is comprehensive:
YouTube Strategy Development: Collaborate with you to create a tailored YouTube strategy.
Creator Selection: Thoroughly research, vet, and contract the most suitable YouTube creators for your brand.
Creator Collaboration: Design creator briefs and develop concepts with YouTube creators.
End-to-End Campaign Execution: Oversee the entire campaign, including brand safety, FTC compliance, and quality control.
Real-Time Performance Tracking: Provide real-time performance metrics to keep you informed and engaged.
With an impressive client roster including GoDaddy, Johnson & Johnson, and Nature's Way, Intuition Media Group delivers results that truly matter.
When it comes to YouTube influencer marketing, success hinges on the careful selection of vloggers and YouTubers renowned for their exceptional content, captivating lifestyles, unique expertise, and a minimum of 1,000 subscribers. As a premier YouTube marketing agency, The Social Strategy excels at identifying these individuals and assessing whether their audience and content align with a brand's values.
Their comprehensive suite of services for bolstering brand visibility encompasses:
Goal Setting: Initiate each brand's YouTube marketing strategy with clear objectives.
KPI Assessment: Establish key performance indicators with specialized parameters and devise a success measurement plan.
Budget Discussion: Collaborate on budget allocation to pinpoint the ideal influencer whose perspective resonates with campaign goals.
Ultimately, the influencer's followers become the brand's initial target audience, ensuring precise alignment with audience interests. The Social Strategy is headquartered in Manalapan, NJ, just outside New York City.
With YouTube serving as a primary source of entertainment and education for millions worldwide, it has become a pivotal platform for influencer marketing. YouTube influencers offer an excellent avenue for scalable influencer marketing solutions. Whether your aim is one-off partnerships or cultivating a legion of brand advocates, a YouTube influencer strategy is meticulously tailored to target your customer base and fulfill your objectives.
GameInfluencer specializes in providing top gaming and YouTube influencers, offering brands a powerful tool for YouTube marketing. As an influencer marketing agency, they excel in orchestrating creative campaigns and identifying the perfect-fit YouTubers to amplify your brand's presence.
While headquartered in Munich, Germany, their support extends to YouTubers across the U.S. GameInfluencer is your YouTube marketing partner of choice.
Formerly known as TTPM Influencer Talent Management, FamFluence Talent Management is at the forefront of creator management agencies. They exclusively represent the most accomplished influencers in North America's family and entertainment niches.
Collaborating with brand partners such as Mattel, Disney, Viacom, HBO, P&G, and others, FamFluence operates out of New York, bringing unparalleled expertise to the influencer marketing landscape.
Established in 2015, Shine Talent Group operates from offices in Los Angeles and Toronto. With a rich history of working with hundreds of talents across numerous brands, they consistently achieve year-over-year growth. Known for their advocacy and educational efforts within the industry, Shine Talent Group has earned a reputation for providing robust support to agencies and talents, effectively deciphering the core principles of successful collaborations.
Offering comprehensive services, they streamline the process by managing strategy, budgeting, casting, execution, ad boosting, and reporting, all through an integrated team. Their client portfolio includes esteemed names such as HBO, Reebok, L'Oreal, Nestle, and BMW.
INF Agency, a boutique talent management agency based in Vancouver, Canada, takes a comprehensive, collaborative approach to influencer marketing. They specialize in casting, nurturing, and overseeing talent for online campaigns and collaborations, helping brands effectively communicate their message through top influencers.
Beyond conventional sponsored posts, INF offers a range of Digital Influencer Programs, including co-branded collections, social takeovers, and destination promotions. By working closely with brands, PR firms, and ad agencies, INF simplifies the talent side of collaborations, allowing influencers to focus on their passion: creating engaging content and connecting with their audience.
Their services encompass:
Neon Rose Agency is a prominent player in the influencer marketing industry, specializes in health, wellness, and lifestyle sectors. They represent some of the most significant talent and brands in these domains, facilitating connections and engagement through captivating content.
With a holistic approach that encompasses mind, body, soul, and social, Neon Rose Agency bridges the gap between influencers and brands. Located in San Diego, California, they are dedicated to shaping the future of influencer marketing.
Collaborating with a top influencer marketing agency offers numerous advantages. These agencies possess invaluable insights into the content styles of various influencers, enabling them to guide influencer creativity effectively. They know when to provide creative input and when to let influencers take the lead, optimizing campaign outcomes.
Furthermore, a brand's enduring relationship with influencers fosters trust among the influencer's followers. This trust translates into the hallmark benefits of a successful influencer campaign—heightened brand awareness and loyalty, increased engagement and website traffic, and a surge in leads and sales.
Are you ready to harness the potential of influencer marketing for your brand? The Social Shepherd can assist you in selecting the right platforms, identifying ideal influencers for your social media campaigns, and ensuring conversions to sales.
To initiate a conversation with our Influencer Marketing team, click the button below:
Want to see the top Influencer Marketing Agencies in the UK? See here: