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Herd 1 profile
Jack Shepherd Co-Founder & Marketing Director
Updated on 08 Sep 2021

Top 17 PPC Agencies In The UK (2021)

Been burnt before by your current or previous PPC agency?

Or are you just looking for a trusted, reliable agency that can drive real results for your brand?

We've heard many horror stories in our time, which is exactly why we've created this article to break down some of the best PPC agencies in the UK.

As we all know, pay-per-click or PPC is an excellent way to market your brand because you can quickly evaluate your ROI and deliver ads to customers showing a high intent to purchase your product or service.

However, running PPC campaigns or finding the right PPC agency is not an easy task.

There are so many factors to consider and a ton of variables to monitor in paid advertising. If you don’t have the technical know-how, you'll probably struggle with setting up tracking correctly, creating a keyword plan and knowing how to optimise campaigns properly.

This is why PPC agencies exist. They're built to take all the hassle away of managing PPC campaigns while also having a solid technical understanding of what's required to get results

So what does it take is to find the best PPC advertising agency to help you, then?

We hate to be the bearer of bad news, but you’ll have to deal with roughly 44.8 million search results on Google when you try to find one.

PPC agency UK


Let us help you out. We’ve compiled a thorough list of the top PPC agencies in the UK.

We’re covering all the bases, from what to look for when hiring a PPC marketing agency, as well as providing you with a list of specific PPC agencies with proven track records across eCommerce, B2B, SaaS & Tech, Lead Gen & Google Shopping.

So let’s jump right in!

What Makes a Top PPC Agency?

We’re not offering a random list of PPC agencies that we picked from a quick Google Search. That defeats the purpose of helping you find professionals who can deliver and help you hit your business goals.

Whether you are a multi-million brand or a small business testing the waters, you need to set your goals before running PPC campaigns or hiring a PPC agency to help you out.

For example, do you want to get more leads? Are you hoping to sell more of a particular product from your catalogue? Or perhaps you want to increase traffic to one of your landing pages?

When you know what you want to achieve, you have a good foundation for collaborating with a reputable PPC agency online.

Here are some things to look for when hiring a PPC agency:

  • They Understand Data and Know How to Use It: Whatever data you gather during a retail ad campaign is a treasure trove. Using data, you can better understand how your customers are behaving. You will know what products they want and what products they ignore. A good PPC agency will help you adjust your campaigns to improve your ROI and capitalise on data so you can convert more leads.
  • Excellent Keyword Research Strategy: Knowing how keywords work is the lifeblood of PPC campaigns. Ask an agency how they decide what keywords to use, what research tools they use, and how they know if a particular keyword is performing well. If they have a good grip on keyword research, there’s a good chance they can help you achieve your goals.
  • Know Local Search and Mobile Search Like the Backs of Their Hands: If you aim to drive foot traffic to your store, doing well in local search is a must. When you are in the process of shortlisting PPC agencies, find out how they can help you reach out to a specific community or how they can help you achieve your local search objectives. Likewise, mastery of mobile search is essential since 52% of website traffic comes from smartphones, and about 61% of consumers say that they are likely to buy from mobile-friendly websites.
  • Communication and Collaboration: Simplify the process and have a specific point of contact at a PPC agency. Observe how quickly they can answer your queries, as this gives you an idea of their work process and organisation. Are they proactive in giving you suggestions on improving your website traffic, or perhaps even improving your ad copy? These small details count because they form part of the bigger picture of your brand’s success.

Below are the best PPC agencies you can hire today. We have put them under the microscope, so you don’t have to do it. We looked into their backgrounds, how they handle PPC, and who their past clients are.

Top Results-Driven PPC Agency

1. The Social Shepherd

Results Driven PPC Agency


Yes, the Social Shepherd. That’s us.

We are proud to say that we are one of the best PPC agencies in the UK today.

It may seem a tad bit bias, but we're able to back it up with the consistent results we drive for our clients and the awards we've won at The Biddable Media Awards & Performance Marketing Awards.

Our PPC team have vast experience in Google Ads, Google Shopping, Paid Social, Display, Programmatic & YouTube Ads, making us the perfect fit for any ambitious brand that's looking to scale rapidly across multiple PPC channels.

Working with budgets from £100 per day, all the way up to £10,000+ per day.

Not only do we have an experienced media buying team, but we have a big focus on video & copywriting too. Especially with Paid Social, you need a team who understands video creative and how it can increase the performance of your campaigns.

Here are some results that have helped some of our clients (and helped us earn recognition from several award-giving bodies):

  • Snack Surprise: A full-funnel PPC strategy (across Paid Social, Paid Search & YouTube Ads) helped this snack brand increased its monthly subscriber count from 2,000 to over 15,000 within a year.
  • Beebombs: Our team helped this business with their vital mission of bringing the bees back by helping it acquire more than 146,000 customers using PPC and increase its ROAS by 87%. The video ads for their campaigns have raked in eight million views and counting.
  • NU-IN: This sustainable clothing brand was looking to increase its ROAS by 10%. Our team helped them achieve a 30% increase in ROAS and a 427% increase in monthly revenue from paid social.
  • Shindig Festival: The team that organises the Somerset festival wanted to up their ROAS 10x and hit a record year in ticket sales. We over-delivered and gave them 26x return on ad spend.

So if you're looking to work with a reliable, award-winning PPC agency, then get in touch with us today by clicking the button below!

Get in touch to see how we can help scale your PPC campaigns!

Top B2B PPC Agencies

1. SEO Works

SEO Works is not just about search engine optimisation. It has a dedicated team providing complete PPC management services. The team has been around for 10 years and has offices in London, Sheffield, Leeds, Manchester, and Birmingham.

SEO Works prides itself on doing extensive pre-campaign research to find the most effective channels that can be used to meet your brand’s needs. It has a diverse portfolio of clients in healthcare, law, financial services, manufacturing, automotive, and other industries.

SEO Works - Best B2B PPC Agency

2. 93x Agency

If you’re looking for a B2B digital marketing agency that provides PPC services for tech and software companies, you can get in touch with 93x.

The London-based agency has worked with brands such as Telefonica, Bankable, Autovista Group, OZuken, and more.

93x combines effective paid search and paid social campaigns that can help you get more leads for your business.

Best London B2B PPC Agency

3. Bind Media

Bind Media promises to buy the right traffic for you at the right price.

This PPC agency based in Bath has worked with UpGuard, Gousto, Devbridge Group, and PostBeyond, among others.

We also personally know the Bind Media team before and know what co-founders Elion Shiner and Elliot Sheen can bring to the table. Their multi-media approach, coupled with good landing page design and detailed reporting, can help push your brand to the next level.

Top PPC & Landing Page Design Agency

4. Digital Uncut

Digital Uncut is another B2B PPC agency with headquarters in London, San Francisco, and Madrid.

They focus on helping startups and scale-ups, helping them get qualified leads from PPC. They work with brands in the technology, eCommerce, logistics, retail, services, and travel and hospitality sectors.

Their team works on everything from:

  • Strategy: Channel planning & testing, competitor research
  • Automation: Custom Adwords scripts, Supermetrics, Zapier and Slack.
  • Creativity: Copywriting, ad design, landing page development.
  • International & Multi-Lingual: translating your copy & scaling worldwide.
Digital Uncut - Best PPC Management Services

Top eCommerce PPC Agencies

5. Impression

Impression is one of the best eCommerce PPC agencies today. This team of young but experienced professionals has offices in London and Nottingham.

Through their PPC services, Impression can put your products in front of people with a high probability to purchase. If scaling up your business is your immediate goal, these experts can help.

The agency has served brands such as Experian, Gazebo Shop, Rise Art, and Gill.

Award Winning eCommerce PPC Agency - Impression

6. ThoughtShift

ThoughtShift, founded in 2011, focuses on purpose-driven brands and tries to impact through data-driven PPC campaigns, audits, and consultancy.

They work with charity brands and businesses in the tech, retail, and travel sector to improve brand visibility, increase traffic, and acquire new customers.

ThoughtShift, based in East Sussex, has worked with The Body Shop, Wolf, Bunac, Bloodwise, and more.

Thoughtshift - Best eCommerce PPC Agency

7. Hallam

Hallam is an eCommerce PPC agency that uses customised bidding scripts and fluid shopping structures to help improve your ROI and revenue.

They collaborate with their clients closely and use available data to make decisions and adjust their PPC campaigns.

The Hallam team works from their office in Nottingham but plans to go global.

Top Nottingham PPC Agency for eCommerce Brands

8. ExtraDigital

ExtraDigital is an ISO-certified marketing agency with offices in Canterbury and London.

At the moment, they offer fully managed Shopify PPC services to help online retailers boost their sales numbers.

Their services include:

  • Shopify PPC audit
  • Keyword Research
  • Competitor research
  • Ad testing
  • Landing Page Optimisation
  • PPC Campaign Optimisation.

They work with brands such as Canterbury Food Bank, Bow Wow Meow, RealD, and Perforce Software.

Best Shopify PPC Agency - Extra Digital

Top SaaS PPC Agencies

9. Upraw Media

Amsterdam and London-based Upraw Media work exclusively with software as a service (SaaS) companies.

If your SaaS company wants to bypass the PPC learning curve, Upraw promises to help you achieve your aggressive growth targets using their experience and available frameworks.

At the moment, they have logged more than 50 successful SaaS projects.

Best London PPC Agency for SaaS Businesses

10. Gripped

Gripped is a B2B digital marketing agency offering PPC services for SaaS, tech, and IT companies.

The team promises to work closely with your brand and give you access to experts and resources to manage your paid media.

Its focus is on developing campaigns that will improve lead flow while working with pace, passion, and precision.

Their monthly PPC management fees start from £5,500.

Best PPC Agency in London - Gripped.io

11. The Brains

The Brains claim that its formula for success is its bespoke SaaS and tech PPC campaigns that help companies generate leads.

They have clients from the fintech, satellite technology, and service platform sectors.

The team promises to convert high-value clients, optimise campaign results, and improve cost per lead. The Brains have headquarters in London and Sofia, Bulgaria.

Top SaaS PPC Agency - The Brains

Top Lead Generation PPC Agencies

12. Herdl

Herdl is one of the top lead-generation PPC agencies in the UK today.

They summarise their work in one word – amazing. The line-up of brands they have worked with speaks for their reputation. McDonald’s, Aviva, Capita, the Royal Mail, and the NHS have trusted Herdl’s expertise.

They have offices in Leicester, Nottingham, and London.

Best Lead Gen PPC Agency - Herdl

13. Maple Forest

Maple Forest maximises the benefits of Google PPC campaigns and social media PPC campaigns to help generate leads for its clients.

They look into the whole chain of lead generation to help you rake in leads – from lead magnets such as blogs, webinars, videos, and infographics to lead conversion strategies using contact form submissions, free trials, request demos, and resource downloads.

Pay Per Click Agency for Lead Generation

14. This is Digital

This is Digital zeroes in on your target leads using in-depth keyword research and audience segmentation. This way, you don’t waste your budget, increasing your chances of converting qualified traffic.

According to the team, they also use anti-click fraud software, so your ad spends budget is protected.

This is Digital has partnered with Cambria, Sorodo, Dandy’s, SureScape, and more.

The team is based in North Wales.

Best PPC Agency Wales - This Is Digital

Top Google Shopping Management Agencies

WMG’s Google shopping services make use of a 10-step framework that ensures effective bid strategies to put your high-ticket and bestselling products in front of your potential buyers.

Based in Harrogate in North Yorkshire, WMG, the team of more than 120 individuals promises to help you optimise your Google Shopping ads.

They also offer Google Shopping management services and feed management.

Best Google Shopping Management - WMG

16. Novicell

Novicell boasts more than 21 years of experience in digital marketing and software development.

It's Google Shopping experts can help you with targeted advertising, automatic product feed, seasonal campaigns, ad formats with high conversion rates, and more.

In addition, the London-based Google Shopping agency has a team of Google Ads Advanced Certified experts who can always provide competent advice.

Google Shopping Agency based in London

17. Broadplace

Broadplace uses a data-driven approach when setting up and executing Google Shopping campaigns.

They combine customer insight and business data to effectively and efficiently get the results you want.

The team will also work closely with you to improve the relevance of ads and the number of sales.

Broadplace has a 30-strong team in Surrey, supported by Logicserve, its parent company in India.

Best Surrey Google Shopping Agency

Why Hire One of the Best PPC Agencies?

Not all PPC agencies out there are made equally. Most will promise you wonderful results, but only a handful can deliver. Make sure you do your due diligence, so you don’t waste your marketing budget and time.

At The Social Shepherd, we make sure we make an impact. Our experienced PPC experts know exactly how to optimise your campaigns & make them as efficient as possible.

And... we do all this with transparency, passion, and proactivity.

Get in touch today by clicking the button below to see how we can help!

Request a free PPC proposal.

FAQ

How much do PPC agencies charge per month?

PPC agencies can charge a wide variety of fees per month, but you can generally expect to pay in the region of £1,000 - £10,000 per month, depending on how much your budget is and how much time is required to service the ad account properly.

But, here are some pricing models you can expect to see when you reach out to a number of the PPC agencies on this list.

Pricing Model

Expected Fee

Percentage of ad spend

10 - 25% of your monthly ad spend.

This can work for both agency & client because it makes the agency focused on increasing your return, so you want them to scale your budget

Flat Fee + percentage of ad spend

£1,000 - £3,000 per month + 5 - 15% of monthly ad spend.

Flat Fee

£1,000 - £5,000 per month

Some agencies will determine that it takes them 20 hours a month to service your account and charge you for that.

Performance-based pricing

The PPC management agency will look to charge you per lead on an agreed cost or will charge a percentage of your ROAS / revenue that they generate you.

What does a PPC agency do?

A PPC company helps businesses drive more revenue, leads or traffic to their website using pay per click advertising.

They use various paid media platforms to create their PPC campaigns, including Google Ads, Facebook & Instagram Ads, YouTube advertising, Microsoft & Bind Ads, Display and other social media platforms.

The PPC management agency will help you set up your tracking, create your campaigns, manage & optimise your campaigns and scale your budgets to increase your revenue and profitability.

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