Top 17 PPC Agencies In The UK (2026)

Been burnt before by your current or previous PPC agency?

Or are you just looking for a trusted, reliable agency that can drive real results for your brand?

We've heard many horror stories in our time, which is exactly why we've created this article to break down some of the best PPC agencies in the UK.

Let us help you out. We’ve compiled a thorough list of the top PPC agencies in the UK.

We’re covering all the bases, from what to look for when hiring a PPC marketing agency, as well as providing you with a list of specific PPC agencies with proven track records across eCommerce, B2B, SaaS & Tech, Lead Gen & Google Shopping.

Here are some things to look for when hiring a PPC agency:

• High-level of technical expertise.

They should have a strength in analytics, analysis, tracking, tagging and more. With how platforms have become more automated over time, you need an agency team that has an outstanding technical ability in all other key areas. 

• Excellent agency strategic approach, which is shaped for your business.

Knowing how keywords work is the lifeblood of PPC campaigns. Ask an agency how they decide what keywords to use, what research tools they use, and how they know if a particular keyword is performing well. If they have a good grip on keyword research, there’s a good chance they can help you achieve your goals.

• Have strength in Creative.

With how Google and Meta have changed in recent years, creative has never been more important. Whether that's for PMAX assets across Search, display and YouTube, or high-performance UGC for Meta. You need an agency who are more than just media buyers.

• Communication and Collaboration.

Simplify the process and have a specific point of contact at a PPC agency. Observe how quickly they can answer your queries, as this gives you an idea of their work process and organisation. Are they proactive in giving you suggestions on improving your website traffic or perhaps even improving your ad copy? These small details count because they form part of the bigger picture of your brand’s success.

1. The Social Shepherd

Yes, The Social Shepherd. That’s us.

We are proud to say that we are one of the best PPC agencies in the UK today!

It may seem a bit biased, but we're able to back it up with the consistent results we drive for our clients and the awards we've won, which include:

• Best Integrated Paid Media Campaign
• Best Direct Response Campaign
• Best Use of Facebook and Instagram Ads
• Best Large Social Media Agency in the UK (2023, 24 and 25)

Our PPC team have vast experience in Google Ads, Google Shopping, Display, Programmatic, YouTube Ads and Paid Social - making us the perfect fit for any ambitious brand that's looking to scale rapidly across multiple PPC channels.

Here are some results that have helped some of our clients (and helped us earn recognition from several award-giving bodies):

• £100M per year in PPC ad spend managed.
• 2,000+ ad creatives produced per year, across statics, motion, UGC and video.

And not only do we have our team based in the UK, who have extensive experience in the UK, Europe and ROW, but we have a team based in the United States to support growth in North America.

So if you're looking to work with a reliable, award-winning PPC agency, then get in touch with us today by clicking the button below!

1. SEO Works

SEO Works is not just about search engine optimisation. It has a dedicated team providing complete PPC management services. The team has been around for 10 years and has offices in London, Sheffield, Leeds, Manchester, and Birmingham.

SEO Works prides itself on doing extensive pre-campaign research to find the most effective channels that can be used to meet your brand’s needs. It has a diverse portfolio of clients in healthcare, law, financial services, manufacturing, automotive, and other industries.

2. 93x Agency

If you’re looking for a B2B digital marketing agency that provides PPC services for tech and software companies, you can get in touch with 93x.

The London-based agency has worked with brands such as Telefonica, Bankable, Autovista Group, OZuken, and more.

93x combines effective paid search and paid social campaigns that can help you get more leads for your business.

3. Bind Media

Bind Media promises to buy the right traffic for you at the right price.

This PPC agency based in Bath has worked with UpGuard, Gousto, Devbridge Group, and PostBeyond, among others.

We also personally know the Bind Media team and know what co-founders Elion Shiner and Elliot Sheen can bring to the table. Their multi-media approach, coupled with good landing page design and detailed reporting, can help push your brand to the next level.

4. Digital Uncut

Digital Uncut is another B2B PPC agency with headquarters in London, San Francisco, and Madrid. They were acquired by Eskimoz and it's become its UK division.

They focus on helping startups and scale-ups, helping them get qualified leads from PPC. They work with brands in the technology, eCommerce, logistics, retail, services, and travel and hospitality sectors.

Their team works on everything from:

• Strategy: Channel planning & testing, competitor research
• Automation: Custom Adwords scripts, Supermetrics, Zapier and Slack.
• Creativity: Copywriting, ad design, landing page development.
• International & Multi-Lingual: translating your copy & scaling worldwide.

5. Impression

Impression is one of the best eCommerce PPC agencies today. This team of young but experienced professionals has offices in London and Nottingham.

Through their PPC services, Impression can put your products in front of people with a high probability to purchase. If scaling up your business is your immediate goal, these experts can help.

The agency has served brands such as Experian, Gazebo Shop, Rise Art, and Gill.

6. ThoughtShift

ThoughtShift, founded in 2011, focuses on purpose-driven brands and tries to impact through data-driven PPC campaigns, audits, and consultancy.

They work with charity brands and businesses in the tech, retail, and travel sector to improve brand visibility, increase traffic, and acquire new customers.

ThoughtShift, based in East Sussex, has worked with The Body Shop, Wolf, Bunac, Bloodwise, and more.

7. Hallam

Hallam is an eCommerce PPC agency that uses customised bidding scripts and fluid shopping structures to help improve your ROI and revenue.

They collaborate with their clients closely and use available data to make decisions and adjust their PPC campaigns.

The Hallam team works from their office in Nottingham but plans to go global.

8. ExtraDigital

ExtraDigital is an ISO-certified marketing agency with offices in Canterbury and London.

At the moment, they offer fully managed Shopify PPC services to help online retailers boost their sales numbers.

Their services include:

• Shopify PPC audit
• Keyword Research
• Competitor research
• Ad testing
• Landing Page Optimisation
• PPC Campaign Optimisation.

They work with brands such as Canterbury Food Bank, Bow Wow Meow, RealD, and Perforce Software.

9. Upraw Media

Amsterdam and London-based Upraw Media work exclusively with software as a service (SaaS) companies.

If your SaaS company wants to bypass the PPC learning curve, Upraw promises to help you achieve your aggressive growth targets using their experience and available frameworks.

At the moment, they have logged more than 50 successful SaaS projects.

10. Gripped

Gripped is a B2B digital marketing agency offering PPC services for SaaS, tech, and IT companies.

The team promises to work closely with your brand and give you access to experts and resources to manage your paid media.

Its focus is on developing campaigns that will improve lead flow while working with pace, passion, and precision.

Their monthly PPC management fees start from £5,500.

11. The Brains

The Brains claim that its formula for success is its bespoke SaaS and tech PPC campaigns that help companies generate leads.

They have clients from the fintech, satellite technology, and service platform sectors.

The team promises to convert high-value clients, optimise campaign results, and improve cost per lead. The Brains have headquarters in London and Sofia, Bulgaria.

12. Herdl

Herdl is one of the top lead-generation PPC agencies in the UK today.

They summarise their work in one word – amazing. The line-up of brands they have worked with speaks for their reputation. McDonald’s, Aviva, Capita, the Royal Mail, and the NHS have trusted Herdl’s expertise.

They have offices in Leicester, Nottingham, and London.

13. Anything Is Possible (Custard)

Anything Is Possible, previously Custard, is a lead generation PPC agency based in Manchester that focuses on helping businesses drive growth by delivering high-quality leads.

Here's how they begin working with you:

• Conduct a thorough analysis of your business and target market, as this will guide their keyword strategy and campaign plan.
• Create ads that are designed to capture the attention of your target market and drive an efficient cost per click.
• Continuously monitor and optimise your campaigns to ensure they're getting the best results possible.

14. This is Digital

This is Digital zeroes in on your target leads using in-depth keyword research and audience segmentation. This way, you don’t waste your budget, increasing your chances of converting qualified traffic.

According to the team, they also use anti-click fraud software, so your ad spend is protected.

This is Digital has partnered with GoShorty, Terrys, Midea, and more.

The team is based in Manchester.

15. IDHL

IDHL make use of a 10-step framework that ensures effective bid strategies to put your high-ticket and bestselling products in front of your potential buyers.

Based in Harrogate in North Yorkshire, WMG, the team of more than 120 individuals promises to help you optimise your Google Shopping ads.

They also offer Google Shopping management services and feed management.

16. Novicell

Novicell boasts more than 21 years of experience in digital marketing and software development.

Its Google Shopping experts can help you with targeted advertising, automatic product feed, seasonal campaigns, ad formats with high conversion rates, and more.

In addition, the London-based Google Shopping agency has a team of Google Ads Advanced Certified experts who can always provide competent advice.

17. Broadplace

Broadplace uses a data-driven approach when setting up and executing Google Shopping campaigns.

They combine customer insight and business data to effectively and efficiently get the results you want.

The team will also work closely with you to improve the relevance of ads and the number of sales.

Broadplace has a 30-strong team in Surrey, supported by Logicserve, its parent company in India.

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