Top 13 Performance Marketing Agencies In The UK (2026)

Has your brand been promised fantastic results, and you haven’t seen a good ROI so far? We know so many performance marketing agencies might promise outstanding results, but they fail to deliver.

Finding the perfect agency that knows your industry and has proven results with previous clients is a difficult task. Searching online for the right one takes time, so today, we’re listing the top UK performance marketing agencies so you can find the ideal one for your company.

Sounds good? 

As you might have guessed, not all performance marketing agencies are the same. 

We’ve done all the hard work and created a list of the 13 best UK performance marketing agencies. 

This list hasn’t been created using only our criteria, but the main points that make a top-performance marketing agency.

• Proven track record

The selected agency should have case studies that either showcase they understand your industry, have clients that have achieved the ambition you have, or can handle the size of account that your brand would bring to them.

Case studies should also span multiple years that show sustainable long-term performance, as it represents that the agency isn't here for quick fixes but can be a long-term growth partner.

• Specialists

Performance marketing is no longer a one-person role. It needs specialists in every single area. Whilst this comes at a higher cost to brands, it'll drive a higher ROI long term.

• Channel expertise

Working with a specialist agency in a particular channel is typically the best route. It ensures you have the channel-centric knowledge and specialism required to drive the results you're looking to achieve.

• Clients

Who have they worked with before? Knowing which industries and markets they've worked in before is a good indicator of whether they'll understand your company and recommend the best-tailored strategy.

Now that you know what to look for, let’s jump into the top performance marketing agencies you can find in the UK! 

1. The Social Shepherd

Yes, that’s us, and we’re proud to say that we’re considered one of the best performance marketing agencies in the UK.

Our service offering covers Paid Media, Creative, Social Commerce, Organic Social & Influencers.

But how exactly do we help brands scale and become more profitable, specifically with Paid Media?

Media Strategy & Buying

We don’t just buy media; we architect full-funnel growth. By bridging bottom and upper funnel strategies, we deploy multi-channel campaigns that prioritise scaling, aligned to profitable, incremental growth across the entire digital ecosystem.

• Paid Social
• Paid Search
• Programmatic
• Platform Partnerships & Agency Reps
• Audience Modelling & First-Party Data Strategy
• Retention & Re-engagement Strategy

Performance Creative

In 2026, creative is the new targeting. Our specialist Performance Creative team merges consumer psychology with high-velocity production to deliver Social and Search assets designed to lower your CPAs, and turn attention into profitable growth.

• Creative Strategy & Research
• Iterative Testing Frameworks
• Static Design
• UGC
• Video Production & Editing
• Motion Design & AI-Powered Creative

Analytics & Testing

We provide a single source of truth for your growth. By cutting through the noise of platform-reported data, we give you total clarity on how your paid media spend actually translates into bottom-line revenue.

• Incrementality Testing
• Marketing Efficiency Ratio Trackers
• Mixed Marketing Modelling
• Budget & Campaign Planning
• Data Visualisation & Custom Reports
• Server-Side Tracking & CAPI Implementation

Feed Optimisation

Your product feed is your digital storefront. We transform raw data into high-intent assets, enriching your catalogue with the semantic metadata required to dominate the AI-driven search and discovery engines of TikTok, Google, and Meta.

• Create, optimise and manage your product feed
• Dynamic image templates for automated product ads
• Google CSS (Comparison Shopping Service)
• AI-powered enrichment

International Growth

Our team works on brands that are targeting both the UK markets and the rest of the world. We also have a Paid Media team in the U.S to support brands with North American growth ambitions and requirements.

We're managing:

• £100M+ in ad spend per year.
• 2,500+ ad creatives produced in our performance creative studio per year.
• Clients with budgets between £20,000 and £1M+ per month.

And we've also won multiple awards for the growth we've delivered to our clients, including:

• Best Integrated Paid Media Campaign
• Best Direct Response Campaign
• Best Use of Facebook and Instagram Ads
• Best Large Social Media Agency in the UK (23, 24 & 25)

So, if you're looking to scale and create efficiencies within your Paid Media, then click the button below to speak with our Paid Media team.

2. 9AM

9AM is a results-driven performance marketing agency that partners with ambitious brands looking to drive measurable growth through data-led strategies, creative execution, and ongoing optimisation.

Their mission is simple yet powerful: to turn every marketing pound into provable business results.

With a strong focus on ROI, conversion rate optimisation, and scalable media buying, 9AM helps brands cut through the noise of digital marketing by combining precision targeting with creative excellence. Their team of channel specialists leverages deep analytical insights to continuously refine campaigns and deliver sustainable performance across platforms.

Services they offer include:

• Paid Social Advertising (Meta, TikTok, Pinterest, Snapchat)
• Paid Search & Display (Google Ads, Microsoft Ads)
• Performance Creative & Content Production
• Conversion Rate Optimisation (CRO)
• Full-Funnel Growth Strategy

9AM works with clients across B2B, eCommerce, SaaS, and lifestyle sectors, and has built a reputation for transparency, accountability, and data-backed success. Their holistic approach ensures every step (from strategy and audience segmentation to ad creative and testing) is aligned toward achieving tangible, trackable outcomes.

3. Velocity

Velocity is a B2B marketing agency with offices in London and New York that focuses on content marketing and performance. They combine analytics, automation and promotional platforms to guarantee a good performance of the content. Some of their clients include Sprint Business, Amazon Web Services, and Citrix Systems.

4. Gravity Global

Following their core philosophy of fame, admiration and belief. Gravity Global is an award-winning B2B marketing agency with offices in London, Oxford, and worldwide. They offer brand, reputational and demand performance to ensure good results for the client’s campaigns. Some of its clients include Avast, ADESA, and Aetna.

5. Directive

Directive is a marketing agency with offices in London and around the US that specialises in organic, paid and digital business strategy. However, they offer creative performance services for those clients that want their ads, assets and website to catch the user’s attention and increase the conversion rate.

6. Expandi Group

Expandi Group is a specialised B2B performance marketing agency for technology companies. Since clients are focused on their ROI, they’ve introduced the concept of performance marketing, where clients pay based on the result. Some of their current clients are big companies such as Google, IBM and HP.

7. Gripped

Gripped is a marketing agency based in London that focuses on digital marketing strategy, lead generation and performance marketing. They offer PPC, paid social and paid search services to SaaS, IT and tech B2B companies. Through Google, LinkedIn, Facebook and Capterra ads, they help businesses grow.

8. Octopus Group (Publicis)

Octopus Group, now part of Publicis, among other services, is an agency based in London that provides Paid Media services to B2B clients in the technology industry such as Adobe, Bluetooth or Logitech. Their work is focused on ROI and data-driven to ensure the best results for the marketing budget they've been given.

9. The Brains

The Brains is a digital marketing agency based in London that specialises in services for SaaS businesses. They combine marketing automation, creative content strategy and online advertising to deliver successful campaigns that convert and retain leads. Some client examples are Rezatec, ETFmatic and GRAKN.AI.

10. The Small Biz Expert

The Small Biz Expert is a digital marketing agency based in London that does what their name says: They help small businesses grow. They’re focused on running campaigns that convert with small and medium businesses through Google Ads and PPC, among others.

11. Dandy

Dandy is a digital marketing agency based in London that helps small and medium businesses increase their online visibility through PPC advertising. They have a team of PPC specialists that will tailor a strategy that will not only drive traffic to your site but also ensure that this traffic converts.

12. Normal

Normal describes itself as a “traffic plumping machine”. This digital marketing based in London specialises in small and medium businesses and helps them increase their traffic through Facebook, Instagram, Google and TikTok Ads. This way, they ensure that thanks to this traffic, it will convert into sales.

13. The Good Marketer

The Good Marketer is a digital marketing agency in London focused on helping small to medium-sized businesses create a real impact. They offer PPC Services such as Google Ads, as well as Google Shopping and Social Media Advertising. Moreover, they are Google Partner and Meta Business Partner.

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