Top 13 Performance Marketing Agencies In The UK (2024)

Has your brand been promised fantastic results, and you haven’t seen a good ROI so far? We know so many performance marketing agencies might promise outstanding results, but they fail to deliver.

Finding the perfect agency that knows your industry and has proven results with previous clients is a difficult task. Searching online for the right one takes time, so today, we’re listing the top UK’s performance marketing agencies so you can find the ideal one for your company.

Sounds good?

As you might have guessed, not all performance marketing agencies are the same. We’ve done all the hard work and created a list of the 13 best UK performance marketing agencies. This list hasn’t been created using only our criteria but the main points that make a top-performance marketing agency.

• Proven track record: Performance is results. A data-driven agency with proven results is the first thing to look at. If they can show what they’ve done for other clients, they can prove that they can do it for you too.
• Specialists: Looking at the size of the team and how many experts they have. Specialists are a must in performance marketing since they’re the ones that know what will work the best for your company to get better results.
• Channel expertise: Make sure you find an agency with proven records in various channels so that they can deliver your content in multiple ones.
• Clients: Who have they worked with before? Knowing which industries and markets they've worked in before is a good indicator of whether they'll understand your company and recommend you the best-tailored strategy.

Now that you know what to look for, let’s jump into the top performance marketing agencies you can find in the UK!

1. The Social Shepherd

Yes, that’s us, and we’re proud to say that we’re considered one of the best performance marketing agencies in the UK.

We've won multiple awards for our Paid Media activity, including:

• Best Integrated Paid Media Campaign
• Best Use of Facebook/Instagram Ads
• Best Direct Response Campaign
• Best Large Social Media Agency in the UK (2023 & 2024)

It might look biased, but we’ve proven that we can deliver time and time again and have been widely recognised for our results.

But what does our Performance offering look like?

Paid Social - We take a multi-channel Paid Social approach to increase your ROAS across Facebook, Instagram, Pinterest, TikTok & Snapchat Ads.

Paid Search - Google Ads (Premier Partner status), Shopping, Microsoft/Bing, Display.

Feed Management - Feed optimisation, onboarding to CSS (up to 20% cheaper CPCs on Shopping)

Creative - We have a team of strategists, planners, designers, videographers, motion designers and animators to ensure you have performance-driven creative.

International Growth - We have teams in the UK and the U.S, so if you're looking for growth outside of the UK, then we've got the team to help.

Influencer - delivering performance-driven (CPA/ROAS) influencer campaigns. As well as sourcing UGC content for your creative.

We're also proud to say we're both Google and Meta Partners, which gives us access to new features, beta tests and insights others aren't able to get.

But, if what you want to see is some data and proven results, here you have a few:

• Scaled Passenger Clothing's revenue by 10x in the last two years, which put them in a position of taking a £15m minority round by ex-CEO of Gymshark, and #2 in the Top 100 UK's fastest growing businesses.
• Acquired 146,000+ customers using Facebook Ads and increased ROAS by 87% for Beebombs.
• 30% increase in ROAS for Nu-In, whilst drastically scaling budgets.
• 8.2x ROAS for Love Leggings while more than doubling their budget.

We’ve helped clients from several different markets and industries, but our area of expertise is in e-commerce.

So, if you'd like to learn about how we can help you, click the button below to get in touch today.

Or you can check out our Paid Media service page here.

2. Viral Nation

Viral Nation is a full-service agency focused on data-driven lead generation for B2B companies and paid social and integrated brand strategy to make sure they deliver the best CPI and ROAS results for their clients. With offices worldwide, they’re a team of over a hundred employees that will provide the best results to every client’s needs.

3. Velocity

Velocity is a B2B marketing agency with offices in London and New York that focuses on content marketing and performance. They combine analytics, automation and promotional platforms to guarantee a good performance of the content. Some of their clients include Sprint Business, Amazon Web Services, and Citrix Systems.

4. Gravity Global

Following their core philosophy of fame, admiration and belief. Gravity Global is an award-winning B2B marketing agency with offices in London, Oxford, and worldwide. They offer brand, reputational and demand performance to ensure good results for the client’s campaigns. Some of its clients include Avast, ADESA, and Aetna.

5. Directive

Directive is a marketing agency with offices in London and around the US that specialises in organic, paid and digital business strategy. However, they offer creative performance services for those clients that want their ads, assets and website to catch the user’s attention and increase the conversion rate.

6. Expandi Group

Expandi Group is a specialised B2B performance marketing agency for technology companies. Since clients are focused on their ROI, they’ve introduced the concept of performance marketing, where clients pay based on the result. Some of their current clients are big companies such as Google, IBM and HP.

7. Gripped

Gripped is a marketing agency based in London that focuses on digital marketing strategy, lead generation and performance marketing. They offer PPC, paid social and paid search services to SaaS, IT and tech B2B companies. Through Google, LinkedIn, Facebook and Capterra ads, they help businesses grow.

8. Octopus Group (Publicis)

Octopus Group, now part of Publicis, among other services, is an agency based in London that provides Paid Media services to B2B clients in the technology industry such as Adobe, Bluetooth or Logitech. Their work is focused on ROI and data-driven to ensure the best results for the marketing budget they've been given.

9. The Brains

The Brains is a digital marketing agency based in London that specialises in services for SaaS businesses. They combine marketing automation, creative content strategy and online advertising to deliver successful campaigns that convert and retain leads. Some client examples are Rezatec, ETFmatic and GRAKN.AI.

10. The Small Biz Expert

The Small Biz Expert is a digital marketing agency based in London that does what their name says: They help small businesses grow. They’re focused on running campaigns that convert with small and medium businesses through Google Ads and PPC, among others.

11. Dandy

Dandy is a digital marketing agency based in London that helps small and medium businesses increase their online visibility through PPC advertising. They have a team of PPC specialists that will tailor a strategy that will not only drive traffic to your site but ensure that this traffic converts.

12. Normal

Normal describes itself as a “traffic plumping machine”. This digital marketing based in London specialises in small and medium businesses and helps them increase their traffic through Facebook, Instagram, Google and TikTok Ads. This way, they ensure that thanks to this traffic, it will convert into sales.

13. The Good Marketer

The Good Marketer is a digital marketing agency in London focused on helping small to medium-sized businesses create a real impact. They offer PPC Services such as Google Ads, as well as Google Shopping and Social Media Advertising. Moreover, they are Google Partner and Meta Business Partner.

With more and more companies offering the same services and products, performance marketing is a great digital marketing tactic to be seen and get a good ROI from your marketing budget.

The Social Shepherd can help you make an impact, get this traffic and convert it to sales or leads because that’s our area of expertise.

If you’d like to have a chat with our performance marketing team, get in touch by clicking the button below:

Want to see other top marketing agencies from the UK? See from our list below to find yours:

• Paid Social Agencies
• DTC (Direct To Consumer) Agencies
• PR Agencies
• Creative Agencies
• Social Media Agencies
• PPC Agencies
• Digital Marketing Agencies
• Video Production Companies
• Fashion Marketing Agencies
• eCommerce Marketing Agencies
• FMCG Marketing Agencies
• Facebook Ads Agencies
• Influencer Marketing Agencies
• Google Ads Agencies
• Shopify Agencies
• TikTok Agencies
• Paid Media Agencies
• Advertising Agencies
• Creative Agencies
• PR Agencies
• DTC (Direct-to-Consumer) Agencies
• SEO Agencies
• Content Marketing Agencies
• Travel & Tourism Marketing Agencies
• Hospitality, Leisure & Hotel Marketing Agencies