Top 13 Influencer Marketing Agencies in the UK (2024)

An Influencer Marketing Agency might be exactly what your business needs.

Celebrities, big influencers and content creators have the ability to connect with their audiences and drive real growth for brands. Their social media platforms and content drive traffic to the brand's website and product pages and influence purchasing decisions.

However, not all influencers deliver the same results.

For example, there are 4,400 searches per month in the UK on Google (average of the previous 12 months) for “buy Instagram followers” as people look to try and cash in getting paid as influencers.

Identifying real accounts with real and engaged followers is a must. Also, making sure that they have the right audience and that their content aligns with your brand are other important points to keep in mind.

Depending on your marketing goal, you should choose a type of influencer or another and the right platform to run these campaigns. This is the reason why choosing the right Influencer agency is key to getting positive results.

This article will show you the best Influencer marketing agencies in the UK that help brands grow. Those that help and do the following platforms:

• Instagram Influencers
• TikTok Influencers
• YouTube Influencers
• Influencer Talent Agencies
• eCommerce & Direct To Consumer Brands
  
• Macro & Micro-Influencers

Choosing the right agency is crucial to get good results.

The right Influencer Marketing agency will advise you on which platforms and type of influencer to use depending on your marketing goals.

• They Understand What Good Content Is. Good content not only means quality but content that will convert into sales. The agency must make sure they choose influencers that align with the brand's image and values, so the collaboration will look more natural and appeal to their audience.
• Ability To Do In-Depth Research. Understanding the brand and choosing the best fit to join the campaign will take deep research on both the brand and the creators.
• Platform Knowledge. There are several leading social media platforms to advertise in, but each has different audiences and types of content.
• The Team You'd Be Working With. Get to know the team that will manage your campaign and feel like they're an extension of your business.

Now that we've listed the top things to look at when considering an agency let's jump into the top Influencer Marketing agencies you can find in the UK!

1. The Social Shepherd

Yes, it's us! We're considered one of the top influencer and social agencies in the UK.

While that may come across as biased, we have been widely recognised for our work, winning Best Large Social Media Agency in the UK, but we've also driven significant growth for our clients.

We create influencer marketing campaigns for several of our clients, always focusing on results and a good ROI.

Depending on the client's marketing goals and budget, our Influencer Marketing team chooses the most suitable micro and macro-influencers, social media platforms and types of content.

But what does our influencer and creator offering look like?

• Paid Influencer Campaigns - from strategy to delivery, we produce Influencer campaigns and can handle the end-to-end management.
• Gifted/Ad PR - campaigns with no obligation to post or share their experience on IG stories.
• Content Creators - with a small fee to produce UGC content for Organic or Paid Social content.
• Hero influencers - as part of creative social campaigns.
• Paid Social x Influencer - we secure full rights to use influencers as a part of your Paid Social strategy to deliver authentic content in your creative mix.

Why you should work with The Social Shepherd for your influencer marketing campaigns:

• Human-Led Influencer Approach. We aren't an agency that has a one-size-fits-all approach. Every part of our influencer approach is completely bespoke to the brands we work with - so this doesn't mean we have a talent roster that we rotate for every single campaign we manage. We take things to a human approach, so we're sourcing the absolute best influencers for your brand TOV and objectives.
• Range of Influencer sizes. We believe in working with a range of sizes of influencers. They all serve different purposes and hold different levels of trust with their audiences. When sourcing influencers, we always find the most relevant profiles for each campaign to ensure the best ROI.
• Importance of Diversity. In all campaigns, we believe in diversity at the core. This doesn't just mean race, religion or gender but stretching much further than that to ensure we're creating authentic & relatable content that covers your audience to the fullest.
• Trackable influencer results. We can track all the interactions and results from each influencer campaign through discount codes used at checkout and UTM parameters.
• Diversity of platforms. We manage influencer campaigns across different social media platforms, always advising the client on what platform will deliver the best results depending on the product/service advertised.

So, if you'd like to know how our influencer team can help you, click the button below. Or if you'd like to learn more about our Influencer offering, then check out our service page here.

Why you should work with The Social Shepherd for your influencer marketing campaigns:

• Human-Led Influencer Approach. We aren't an agency that has a one-size fits all approach. Every part of our influencer approach is completely bespoke to the brands we work with - so this doesn't mean we have a talent roster that we rotate for every single campaign we manage. We take things to a human approach, so we're sourcing the absolute best influencers for your brand TOV and objectives.
• Range of Influencer sizes. We believe in working with a range of sizes of influencers. They all serve a different purpose and hold different levels of trust with their audiences. When sourcing influencers, we always find the most relevant profiles for each campaign to ensure the best ROI.
• Importance of Diversity. In all campaigns, we believe in diversity at the core. This doesn't just mean race, religion or gender but stretching much further than that to ensure we're creating authentic & relatable content that covers your audience to the fullest.
• Trackable influencer results. We can track all the interactions and results from each influencer campaign through discount codes used at checkout and UTM parameters.
• Diversity of platforms. We manage influencer campaigns across different social media platforms, always advising the client on what platform will deliver the best results depending on the product/service advertised.

So, if you'd like to know how our influencer marketing agency could help your brand get more sales, get in touch and see what The Social Shepherd could do for you!

2. Buttermilk

Buttermilk is an Influencer Marketing agency based in London.

They run influencer and brand fan campaigns for global brands such as Dior, Boots or Deliveroo. They focus on Instagram influencer campaigns but also run campaigns on other platforms.

Also, they've been recently awarded the Best Multi-Channel Campaign at the Influencer Marketing Awards.

3. Kairos Media

Kairos Media is an agency with offices in London, Manchester and New York. They work with a mix of influencers and creatos, have their own talent roaster and always ensure a good ROI. Some of the brands they've worked with are Pringles, Activision and Nestle.

4. Purple Goat

Purple Goat Agency is an influencer marketing agency with a difference - they're disability-focused. The Drum's 'Diversity and Inclusion Company of the Year' 2022, they have worked with some of the world's biggest brands including Virgin Media, Tesco and Meta, to create incredibly representative, innovative and authentic marketing campaigns that also happen to get brilliant business results.'

5. Fanbytes

Fanbytes is an award-winning TikTok Marketing agency based in London.

They're specialists in running influencer campaigns on this video platform. They have worked with well-known brands such as Warner Music Group, Missguided and Paramount Network to get closer to Generation Z.

6. Influencer Marketing Factory

Influencer Marketing Factory is an agency with offices in London and other cities worldwide. They create influencer campaigns for three different social media platforms but focus on TikTok content. Some of the brands they've worked with are Foreo, Bumble and Adecco.

7. Socially Powerful

Socially Powerful is a TikTok Marketing agency that works with influencers for brand campaigns. They love short-form mobile videos and can prove results with previous clients such as The Body Shop, Huawei and FOREO.

8. Ritual Network

Ritual Network is a UK-based agency that specialises in YouTube talent management and influencer campaigns with brands. They are YouTube certified and have worked with brands like Warner Bros, The National Lottery, and Paul Hewitt.

9. Goat Agency

Goat Agency is an Influencer Marketing agency founded in 2015, based in London, and also with an office in New York.

They create innovative influencer marketing campaigns and social media strategies for brands like Tinder, Danone and Audi.

They offer end-to-end social-first marketing campaigns to deliver results at every stage of the funnel.

10. Upfluence

Upfluence is a YouTube Influencer Marketing platform that connects talent with brands, ensuring they're the perfect fit. Also, they keep track of all the content's performance to ensure good results for each campaign.

They've worked with clients like ASICS, Kayak and Amazon.

11. Summer

Summer is an Influencer Talent Agency that manages some of the most famous influencers from the UK.

In their talent list, they have names such as Chloe Lloyd, Lauren Nicole and Sophie Knight and clients like ASOS, Magnum, and Disney.

12. Gleam Futures

Gleam is a talent management and influencer marketing agency with offices in London. They manage talent like Emma Hill, Lewys Ball and Topjaw, and have work with brands such as L'Occitane, Brilliant noise and Clarks.

13. M&C Saatchi Social

M&C Saatchi Social is a social media influencer talent management and campaign activation agency based in London.

They manage talents such as Cocobeautea, Roxxaurus and Jordan Lipscombe. Also, they've worked with well-known clients like Take Five, GB News and L'Or'eal Men Expert.

With the rise of social media, creators and celebrities, brands have found a way to get closer to their target. Through genuine content, influencers drive traffic that converts to sales since the audiences have been endorsed a specific product or service.

The Social Shepherd can help you choose the right platforms, find the right influencers for your social media campaigns and ensure conversion to sales.

If you'd like to have a chat with our Influencer Marketing team, get in touch by clicking the button below:

Want to see other top marketing agencies from the UK? See from our list below to find yours:

• DTC (Direct To Consumer) Agencies
• PR Agencies
• Creative Agencies
• Social Media Agencies
• PPC Agencies
• Digital Marketing Agencies
• Fashion Marketing Agencies
• Performance Marketing Agencies
• eCommerce Marketing Agencies
• Video Production Marketing Agencies
• FMCG Marketing Agencies
• Video Marketing Agencies
• Facebook Ads Agencies
• Google Ads Agencies
• Shopify Agencies
• TikTok Agencies
• Paid Media Agencies
• Advertising Agencies
• Creative Agencies
• PR Agencies
• DTC (Direct-to-Consumer) Agencies
• SEO Agencies
• Content Marketing Agencies
• Travel & Tourism Marketing Agencies
• Hospitality, Leisure & Hotel Marketing Agencies

Want to see the top Influencer Marketing Agencies in the US? See here:

• Influencer Marketing Agencies (US)