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Top Agencies

Top 13 Fashion Marketing Agencies In The UK (2024)

Herd 1 profile
Jack Shepherd
Co-Founder & Marketing Director
Updated on 23 Feb 2024

Finding the best marketing agency for your Fashion brand is no easy task.

You could try searching around for one on Google, but how can you know if you could trust that they're actually reliable & known for work that's best in the industry?

In a time when even major fashion brands and retailers are struggling, and there's more competition than ever, you ensure you're selecting the right marketing partner very, very carefully.

Finding the best fashion marketing agency for your needs can help you create a winning strategy that will get your brand noticed whilst acquiring new customers at scale, and of course, profitably.

This is exactly why we've created this article to help you find the best fashion marketing agency for you and the goals you're looking to achieve!

From Fashion Marketing Agencies in the UK that specialise in performance marketing, PR, Influencer Marketing & Luxury fashion - we've covered it all, so you don't need to go looking anywhere else.


Let’s dive in.

What Makes a Top Fashion Marketing Agency?

Before we jump into the full list, it's important you know the reasons behind why we've included each agency in the list.

  • Experience and know-how: You need a team of experts who have vast experience in marketing fashion brands. An agency needs to know what makes your potential customers want to buy from you - whether that's what your creatives look like or the type of audiences you're targeting. Additionally, you want an agency that has built up extensive insight throughout the years and knows how to use that insight to best serve your brand’s marketing goals.
  • Agency niche: Some agencies do well with mass-market brands, luxury brands, or online retail. Find out what they are good at and how they can help your brand gain the attention of your target market.
  • Tools and strategy: Get an idea of how they develop a strategy to help you meet your goals. Find how their process can help your situation. It can never be a one-size-fits-all approach since every client they work with is different.
  • Results: Make sure the results they promise you are realistic ones. Ask them for case studies on other Fashion brands they've worked with to see if it's relevant to your brand and the services you are looking to get help with.

Beyond putting fashion marketing agencies under the microscope, it is also important to trust your instinct. If your gut says something is off, then it might be best to talk to another team.

Now that you know what to look for, let’s look at the best fashion marketing agencies.

Top Results-Driven Fashion Marketing Agency

1. The Social Shepherd

The Social Shepherd - Fashion marketing agency

We're regarded as one of the best agencies for fashion brands in the UK today. But why?

Here at The Social Shepherd, we work with some of the largest fashion brands in the world, such as Uniqlo, as well as some of the fastest-growing brands such as Passenger Clothing.

Not only do we have impressive fashion clients, we've won multiple awards for our work, including:

  • Best Large Social Media Agency in the UK
  • Best Integrated Paid Media Campaign
  • Best Use of Facebook and Instagram Ads

At The Social Shepherd, we help fashion brands grow through our services:

Social - We help build cult-like social media communities. Managing your content strategy, channels, content creation, community and much more.

Paid - We're performance-driven marketers, and when it comes to Paid, we're one of the best. Our team manages your Paid Social and Paid Search to increase your return on ad spend and brand awareness. We also have a Feed Optimisation service to improve your efficiencies with Shopping-based activity.

Creative - We produce social-first creatives (always-on and campaign) that entertain and engage your audience for Organic and Paid Social distribution. Our team produces everything from UGC to high-production, graphic design, AR and motion.

Influencer - We manage influencer and creator campaigns to amplify your brand.

    At The Social Shepherd, we deliver marketing strategies for fashion brands that aim for fast growth and improved ROI that also builds your brand.

    So, if you’re interested in working with The Social Shepherd on your fashion brand, then click the button below to get in touch with our team.

    Or, if you'd like to learn more about us, then check out our home page here.

    Top PR Fashion Marketing Agencies

    2. LABEL PR

    The team of fashion marketing professionals at LABEL handles any type of campaign to help your fashion brand stand out. They primarily focus on the visibility of your brand on different marketing channels to drive conversions.

    Working out of Manchester, LABEL has served brands such as Regatta, Proactive, Mark Hill, and Lavish Alice.

    Label PR Top PR Fashion Marketing Agencies

    3. Alioze

    Being in the business of PR for fashion brands since 2008 shows how this company has weathered the test of time in a highly competitive industry. Alioze is a digital-oriented fashion marketing agency that focuses on traffic acquisition, web development, and marketing.

    With offices in London, Edinburgh, and Glasgow, Alioze has worked with Dior, Cattier, Guerlain, Petrossian, and more.

    Top Marketing Agency Specialising in Fashion Marketing

    4. B. The Agency

    Headquartered in London, B. The Agency is one of the leading fashion and beauty PR agencies in the UK today. They offer a full line of services that serve sectors such as fashion, beauty, luxury goods, beauty, and well-being.

    The BPR team will work like your own in-house team that gives their all to impact your brand.

    Some brands they have worked with include Finders Keepers, Public Desire, StarSkin, CHARLES & KEITH, and Melinda Maria.

    B The Agency Top PR Fashion Marketing Agencies

    Top Luxury Fashion Marketing Agencies

    5. SUM

    We love SUM because they know luxury and are experts on how to position your fashion brand so the most discerning eyes will notice.

    They are headquartered in London and have worked with big names such as Jimmy Choo, Ame Jewelry, Claudia Schiffer Cashmere, and Liliana Guerreiro.

    SUM Top Luxury Fashion Marketing Agencies

    6. Verb Brands

    This luxury fashion marketing agency covers all bases, from web design and SEO to social media, influencer marketing, and paid performance marketing.

    Jimmy Choo, Boodles, Ports1961 and Calzedonia are just some of the brands that Verb Brands have worked with. They have offices in the United Kingdom and the United States.

    Verb Brands Top Luxury Fashion Marketing Agencies

    7. Texture

    The team at Texture consists of individuals with a deep understanding of digital commerce and luxury branding.

    They have experience in working with premium brands and use cutting-edge techniques combined with traditional approaches to achieve targets.

    The London-based firm has worked with FaceGym, JOSEPH, Hunter, Monica Vinader, among others.

    Digital Marketing Agency for Fashion Brands in London

    Top Influencer Marketing Agencies for Fashion Brands

    8. Socially Powerful

    The UK-based company, Socially Powerful is one of the leading fashion influencer agencies today. They aim to ensure your brand finds its perfect match on their network of influencers who can provoke conversations and inspire people.

    They have served brands such as Timberland and Descente.

    Socially Powerful Top Influencer Marketing Agencies for Fashion Brands

    9. IMA

    If you need help with digital influencer marketing for your fashion brand, IMA can deliver results using their tried and tested strategies.

    Their network of influencers can also help amplify your brand’s story.

    Being one of the pioneers in influencer marketing, it has worked with well-known brands such as Under Armour, Bally, Diesel and Moncler.

    Best & Leading Influencer Agency for Fashion Brands

    10. Ykone

    An influencer marketing agency, Ykone has more than 9 million influencers under its umbrella and creates over a hundred campaigns each month. This makes it one of the top influencer marketing agencies for fashion, beauty, and luxury brands today.

    Ykone has offices in Paris, Milan, Berlin, Dubai, New York, and other parts of the globe. The agency has worked with brands such as Dior, Burberry, Gucci, Cartier, Louis Vuitton, Chanel, and Chopard, just to name a few.

    Ykone Top Influencer Marketing Agencies for Fashion Brands

    Top Creative Fashion Marketing Agencies

    11. We Are Folk

    A creative studio with a network of the best minds in the luxury and fashion industry, Folk is one of the most sought-after fashion marketing agencies today. They can help you build your brand online and drive engagement with your audience.

    They focus on telling the story of your brand and craft creatives that help position your brand with the proper tone and voice.

    They have served brands such as Hermes, Amanda Wakeley, and Hackett London.

    Creative Fashion Marketing Agency UK

    12. Spring Studios

    If you are looking for an agency that can create effective communications for your fashion brand, Spring Studios delivers.

    Their clients include Breitling, Diesel, MAC Cosmetics, Lee, Bulgari, and Vogue, just to name a few.

    Spring Studios Top Creative Fashion Marketing Agencies

    13. NOT

    This agency builds digital infrastructure for fashion brands to help them thrive in the very competitive world of fashion. A London-based creative studio, NOT helps fashion brands with branding, eCommerce, content, web development.

    They have worked with TopShop, Off-White, Marks & Spencer, Byredo, Debenhams, and more.

    Not Top Creative Fashion Marketing Agencies

    Why Hire One of the Best Fashion Marketing Agencies?

    As you know, the fashion industry is a cutthroat world, and you need to have all the tools to survive and thrive.

    The Social Shepherd can help your brand be heard and make an impact. We can make you stand out from the competition using our proven techniques and strategies based on data.

    Our team offers bespoke services that can help you, whether you are a well-established or a challenger fashion brand.

    So if you'd like to have a chat with our fashion marketing team, then get in touch today by clicking the button below.

    Herd 1 profile
    Written by
    Jack Shepherd
    Hi! I'm Jack, Co-Founder of Social Shepherd. I didn't choose the name of the agency, but now you can see where it's from...
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