Top 13 Paid Media Agencies In The UK (2026)

Paid Media is the backbone to the success of any growing brand in 2026.

So it's no surprise you're looking to find one of the best Paid Media agencies in the UK.

But, it's tough to find an agency that is trusted and reliable. This is exactly why we've created this very article, so you have all the best agencies in one easy list.

Now, you don't have to search across the 679,000,000 results that Google presents you with.

We're going to cover paid media experts in eCommerce, B2C, B2B, SaaS and Small Businesses.

Sounds good? 

Let's get stuck in.

As you might have guessed, not all performance marketing agencies are the same. We’ve done all the hard work and created a list of the 13 best UK performance marketing agencies. This list hasn’t been created using only our criteria, but the main points that make a top-performing marketing agency.

Proven Track Record & Results

Without verifiable and provable results, how would you ever know an agency can do what they say they can? Check their case studies section and client references to ensure they can deliver on their claims.

Specialists

Are you a B2B brand? eCommerce? Small Business?

Make sure they have relevant experience in your industry and the size of business.

For example, here at The Social Shepherd, we are specialists in eCommerce businesses, making us a great option for any brand that sells products online, but not so much for B2B businesses.

Channel Expertise

Maybe you're missing opportunities out in Paid Social and need an agency with expertise within that section of Paid Media. Look deeper into their case studies to ensure it's not just one channel they've performed in, but can help you across a variety.

Communication

Throughout the proposal and intro call stages, how has their communication been? Has it been efficient and friendly? Make sure it fits in line with the ways you like to communicate and work.

Now that you know what to look for, let’s jump into the top paid media agencies you can find in the UK! 

1. The Social Shepherd

Yes, that’s us, and we’re proud to say that we’re considered one of the best Paid Media agencies in the UK through our case studies, depth of expertise and service, client portfolio and awards. 

But how exactly do we help brands scale and become more profitable with Paid Media?

Media Strategy & Buying

We don’t just buy media; we architect full-funnel growth. By bridging bottom and upper funnel strategies, we deploy multi-channel campaigns that prioritise scaling, aligned to profitable, incremental growth across the entire digital ecosystem.

• Paid Social
• Paid Search
• Programmatic
• Platform Partnerships & Agency Reps
• Audience Modelling & First-Party Data Strategy
• Retention & Re-engagement Strategy

Performance Creative

In 2026, creative is the new targeting. Our specialist Performance Creative team merges consumer psychology with high-velocity production to deliver Social and Search assets designed to lower your CPAs, and turn attention into profitable growth.

• Creative Strategy & Research
• Iterative Testing Frameworks
• Static Design
• UGC
• Video Production & Editing
• Motion Design & AI-Powered Creative

Analytics & Testing

We provide a single source of truth for your growth. By cutting through the noise of platform-reported data, we give you total clarity on how your paid media spend actually translates into bottom-line revenue.

• Incrementality Testing
• Marketing Efficiency Ratio Trackers
• Mixed Marketing Modelling
• Budget & Campaign Planning
• Data Visualisation & Custom Reports
• Server-Side Tracking & CAPI Implementation

Feed Optimisation

Your product feed is your digital storefront. We transform raw data into high-intent assets, enriching your catalogue with the semantic metadata required to dominate the AI-driven search and discovery engines of TikTok, Google, and Meta.

• Create, optimise and manage your product feed
• Dynamic image templates for automated product ads
• Google CSS (Comparison Shopping Service)
• AI-powered enrichment

International Growth

Our team works on brands that are targeting both the UK markets and the rest of the world. We also have a Paid Media team in the U.S to support brands with North American growth ambitions and requirements.

We're managing:

• £100M+ in ad spend per year.
• 2,500+ ad creatives produced in our performance creative studio per year.
• Clients with budgets between £20,000 and £1M+ per month.

And we've also won multiple awards for the growth we've delivered to our clients, including:

• Best Integrated Paid Media Campaign
• Best Direct Response Campaign
• Best Use of Facebook and Instagram Ads
• Best Large Social Media Agency in the UK (23, 24 & 25)

So, if you're looking to scale and create efficiencies within your Paid Media, then click the button below to speak with our Paid Media team.

2. Croud

Croud, previously Verb, is a Paid Media agency from London that focuses on the best Luxury brands.

Their Paid Media team is trained to run all channels, so they don't have a one-channel specialism, making them flexible to your needs and the platforms you want to get assistance with.

The core channels they focus on for the majority of their clients are:

• Paid Search
• Google Shopping
• Paid Social
• Programmatic

Verb has driven results for clients such as Claridges, Creed Fragrances, Clive Christian, The Calzedonia Group and more.

3. Impression

Impression is an award-winning agency from London and Nottingham, and has a core focus on Paid Media.

They've won awards with The Drum, Biddable Media Awards, European Search Awards and Deloitte.

With a team of 97 across their two offices, they have the expertise required to scale & grow your business.

In Paid Media, they help with PPC, Paid Social Advertising, Google Shopping, Display, Consultancy & Video Advertising.

They also boast of having tight-knit relationships with the biggest paid media platformhttps://thesocialshepherd.com/admin/entries/blog/50438-top-paid-media-agencies-uk#s.

Google Ads - Premium Partner

Microsoft Ads - Select Partner

Meta - Business Partner

4. Ality

Ality, a team of digital marketing specialists that helps brands grow with Paid Media.

They mention that their best work is done collaboratively with clients rather than seen as an external resource.

Based in London, they're a great choice for any company looking for paid media specialists in Search, Social, Display or Spotify Ads.
 

Clients they work with:

• BP
• Ocado
• Castrol
• Hilton
• Mimecast
• Lee Stafford
• and many more!

5. Clarity Performance

Clarity Performance, previously 93x, is a Paid Media agency for B2B, technology and SaaS businesses.

They have a deep understanding of B2B marketing and the difference that comes with understanding the customer journey and the purchasing decisions someone has to make.

All of their activity has a focus on lead generation, pipeline and revenue increases. For them, it's all about quality, not quantity, so even if particular search terms have small amounts of volume, they will still look to target them as there can often be a higher deal value.

6. Soap Media

Based in Manchester and Preston, Soap Media is a talented strategic & creative digital marketing agency that focuses on Paid Media.

Having worked with AA Tyres, Blackpool Pleasure Beach, The Grand Theatre, Booths Supermarket, and American Golf, amongst many others, they understand how to create paid media campaigns that drive performance across a wide variety of industries.

7. Algebra

Algebra is a PPC Agency based in London.

They offer services such as Paid Search, Paid Social, App Promotion, Shopping Ads & consultancy, for brands like John Lewis, Escape Hunt and Panasonic, amongst many others.

8. The Nest

The Nest is a Paid Media Agency that helps brands flourish and thrive.

As a boutique agency based in Bristol, they can offer all the services a larger agency would, but give more attention to your brand. Their services include:

• Media Buying
• Media Strategy
• Channel Planning
• Analytics & Reporting
• Training & Workshops

9. Enjoy Digital

Enjoy Digital is a Leeds-based agency that helps businesses scale with Paid Media.

All of their Paid Media activity works towards the central goal of increasing your ROI.

How their Paid Media service looks:

• Bespoke campaigns.
• Transparency. Showing you exactly how they're utilising your budget.
• Make your budget work harder.
• Integrated approach. To include CRO and UX design to improve your landing pages and improve the results of your paid media campaigns.

10. Circulate

Circulate is a digital ads agency with offices in Sheffield, New York, Manchester, Barcelona and Brighton.

They offer PPC and Paid Social services and have worked with brands like the NHS, Octopus and Wifinity.

11. Liberty Marketing

Cardiff-based marketing agency Liberty Marketing have a strong focus on Paid Media, PPC & Paid Social.

They help their clients create profitable, data-driven paid media campaigns that drive conversions all across the web.

As a part of their Paid Media service offering, they'll work with you on:

• Google Ads
• Bing Ads
• Display
• Remarketing
• Programmatic
• Google Shopping Management
• Facebook Ads
• Twitter Ads
• LinkedIn Ads
• PPC Strategy
• PPC Audit
• Tracking & Tagging set up

12. 9AM

9AM is a performance-based paid media agency with a clear and focused proposition: maximise your advertising investment by driving measurable growth rather than just clicks or impressions.

The agency’s expertise spans a wide range of paid channels, including paid social (Meta, TikTok), paid search and shopping (Google, Microsoft), programmatic display and CTV, and they emphasise the importance of scaling across channels while maintaining performance.

Services they offer include:

• Paid Social / Paid Search / Display & Programmatic Media Buying
• Performance Creative & Asset Production
• Funnel & Conversion Rate Optimisation (CRO)
• Analytics, Attribution Modelling & Transparent Reporting

With this full-funnel structure in place, 9AM seems as a greatchoice for brands who want a paid-media partner that blends executional excellence, data intelligence and creative agility in the UK market and beyond.

13. Disrupt

Disrupt is an award-winning digital growth agency with offices in London.

They offer Influencer Marketing, Paid Social, Social Media Management and Content Production, and have worked with brands like Huel, Asahi and Marshall.

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