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11 min read
Top Agencies

Top 13 CPG Marketing Agencies in the U.S. (2024)

Herd 1 profile
Jack Shepherd
Co-Founder & Marketing Director
Updated on 26 Feb 2024

Are you in the fast-moving world of consumer packaged goods (CPG) but struggling to find the perfect agency to help you with your business goals?

We've done the legwork, so you don't have to!

Whether your product lineup includes mouth-watering snacks, refreshing beverages, tempting confectionery, essential toiletries, or household staples, we've got the ideal agency for you right here.

Ready? Let's dive in.

What Makes a Top CPG Marketing Agency?

When it comes to CPG marketing agencies in the U.S., one must acknowledge that not all agencies are cut from the same cloth. Your brand's unique needs require a tailored approach, and finding the perfect agency demands a bit of insightful research. We've simplified this process for you with these key factors to consider:

Case Studies

Diving into an agency's past work through case studies gives you a look into their potential. It's your chance to witness tangible examples and hard data, offering a glimpse of what each agency can bring to the table. The proof is in the pudding, and case studies serve as your tasting spoon.

Client Portfolio

The saying goes, "Birds of a feather flock together." Ensure that the agency has successfully catered to clients similar to your brand in the CPG market. A shared client profile demonstrates their expertise in navigating the intricacies of these companies. After all, experience is the compass that guides success.

Expertise Beyond Duration

While longevity is a testament to an agency's endurance, it's equally essential to scrutinize the expertise housed within the team. A successful partnership hinges on the presence of specialists who intimately understand your brand's unique requirements. Having the right navigators matters as much as the voyage itself.

Awards and Accolades

If an agency has garnered accolades and recognition from esteemed external institutions, it's like receiving a gold-embossed invitation. Awards are more than just shiny trophies; they signify a commitment to excellence and innovation. Aligning your brand with an award-winning agency is like choosing a winning horse at the racetrack.

With these guiding principles in mind, we're now ready to unveil the crème de la crème of CPG marketing agencies in the U.S. Let's delve into the success stories and expertise that these agencies bring to the ever-evolving world of consumer packaged goods.

Top CPG Marketing Agencies in the U.S.

1. The Social Shepherd

The Social Shepherd Top CPG Marketing Agencies in the U.S.

As you read these lines, you might sense a touch of familiarity in our words. And that's because it's us – The Social Shepherd – here to confidently back up our status as one of the top CPG marketing agencies in the U.S.

At our core, we are a performance-driven social media and paid media marketing agency that specializes in rapidly scaling CPG brands to new heights. We understand the unique demands of the consumer packaged goods industry, and we're here to share how we can take your brand to the next level.

Our Comprehensive CPG Marketing Services Include:

  • Paid Social & Paid Search: We're experts in harnessing the power of paid social and search advertising to boost your brand's visibility and drive results.

  • Feed Optimization & Management: We fine-tune your online presence to make sure your products shine in the digital marketplace.

  • Social Media Management: From strategy to execution, we're your partners in managing and growing your social media presence.

  • TikTok Marketing & TikTok Shop: We've mastered the art of TikTok marketing, tapping into this vibrant platform to elevate your brand.

  • Influencer Marketing: Our influencer partnerships are carefully curated to ensure they resonate with your target audience.

  • Creative Production: We bring your brand's vision to life with creative design, user-generated content, hero videos, and more.

So, what sets us apart from the rest?

At The Social Shepherd, our team is a dynamic blend of performance and creative specialists, yielding outstanding results in the realms of social and paid media. We've had the privilege of collaborating with some of the largest and fastest-growing CPG brands, underlining our expertise in the field.

What sets us apart is our ability to provide unique holistic reports, offering invaluable insights into your brand's performance. We adopt a multi-attribution approach to assess the real impact of our paid media strategies.

Moreover, our creative team excels at producing performance-driven content, be it striking graphic designs, engaging user-generated content, or memorable hero videos.

About Us in a Nutshell:

  • 60+ Strong Team: Our dedicated team comprises over 60 experts, each passionate about driving your brand's success.

  • Award-Winning: We're no stranger to accolades, having received recognition for our exceptional work in the CPG marketing space.

  • Global Presence: With offices in New York, Miami, and the UK, we're equipped to serve your brand on a global scale.

Ready to take your CPG brand to new heights? Get in touch with The Social Shepherd today, and let's embark on a journey of unprecedented growth and success. Your brand's future begins here!

2. Cool Nerds Marketing

Cool Nerds Marketing is a trailblazer in strategic marketing innovation. Their expertise covers a spectrum from brand activation to omnichannel integration and product-centric campaigns, forging all-encompassing, project-based strategies that fuel brand ascension.

While their prowess shines in CPG marketing, they take pride in offering full-service solutions. In the realm of product marketing, they meticulously craft strategies to showcase the unique value of offerings while aligning with evolving market needs.

Cool Nerds Marketing, headquartered in Wilmington, DE, has an impressive track record working with clients such as Herr's, Max Boost, and Campbell's, helping them achieve marketing goals through effective advertising and social campaigns.

Cool Nerds Marketing Top CPG Marketing Agencies in the U.S.

3. Fish Bat

Fish Bat is a full-service, CPG-experienced digital marketing agency that empowers clients to engage buyers and consumers through remarkable branding and user-focused campaigns. Their impressive track record includes:

  • A staggering 565% increase in page likes on Instagram and Facebook within a single calendar year for Silver Fern Farms.

  • An exceptional 1773% boost in brand engagements during a single quarter for Lands Down Under.

  • A remarkable 44.5 million impressions in the first year at a below-industry-average CPM for Love Macadamia.

With offices in Long Island, NY, New York City, and Wilmington, NC, Fish Bat's expertise keeps CPG brands competitive, adaptable to emerging trends, and prominently visible in the ever-evolving digital landscape.

Fish Bat Top CPG Marketing Agencies in the U.S.

4. Zero

Zero is an expert in consumer packaged goods (CPG), and knows that understanding the consumer is the key to triumph. Their journey begins with defining a unique value proposition that resonates with core consumer values and addresses genuine needs. They excel at highlighting these values and product differentiators through compelling storytelling.

They leverage packaging to convey these messages as a vital tangible touchpoint for CPG brands, setting products apart from competitors. Their holistic approach spans offline and online strategies, including e-commerce, direct-to-consumer initiatives, content creation, unboxing experiences, and social media.

Zero's impact on the consumer landscape is evident through collaborations with clients like SodaStream, Super Coffee, and Sunwink. With offices in New York, Zero is your trusted partner in creating meaningful consumer connections in the world of CPG.

Zero Top CPG Marketing Agencies in the U.S.

5. Supply Drop

Supply Drop is a seasoned CPG marketing agency that understands the fierce competition within the industry. With an impressive client roster, including Kettle & Fire, Cup & Leaf, and Bossman Facial Hair Products, they specialize in elevating online sales for CPG brands.

Their secret? An extensive list of targeted subscribers primed for immediate action. As founders of their own men's skincare business, they're uniquely equipped with "skin in the game" expertise. Supply Drop optimizes email list building with intent-based offers, high-converting copywriting, persuasive designs, and micro-conversion enhancements. They help CPG brands seize up to 30% of their online sales, ensuring success in this highly competitive arena.

Supply Drop Top CPG Marketing Agencies in the U.S.

6. Inbeat

Inbeat, a renowned CPG Marketing Agency, empowers brands to drive sales through Influencer Marketing and User-Generated Content (UGC). By harnessing the power of micro-influencer collaborations, Inbeat helps boost Consumer-Packaged Goods Marketing.

Leveraging product reviews, testimonials, and repurposable content, they facilitate the conversion of followers into loyal customers. With an impressive clientele, including Got Milk?, Prose, and 7-Eleven, Inbeat's strategic approach has earned them a global presence with offices in New York City, Los Angeles, Montreal, Toronto, Singapore, Paris, Miami, and London.

InBeat Top CPG Marketing Agencies in the U.S.

7. Brandettes

Brandettes, a top-rated CPG marketing agency, pioneers category-defining creativity, blending digital expertise with flawless execution. Specializing in beauty, food, and lifestyle brands, they drive growth for clients such as Apricot Lane Farms Lemonade, LA Fresh, and Omnilux.

Their services encompass:

  • Brand Development

  • Design

  • Marketing

  • Media Buying

  • SEO

  • Web Development

Based in Los Angeles but reaching clients worldwide, Brandettes' flexible structure ensures honest, profitable, and innovative solutions, cutting through the clutter to achieve significant growth.

Brandettes Top CPG Marketing Agencies in the U.S.

8. Thiel

Thiel is a marketing agency renowned for its extensive experience in the CPG and food marketing sectors. With a deep commitment to getting results that foster brand growth, Thiel specializes in key areas, including:

  • Beverages and Drinks

  • Consumer Packaged Goods (CPG)

  • Food and Ingredients

What sets Thiel apart is their belief in taking their work in the CPG industry seriously, rather than themselves. Their approach is built on close collaboration with clients, fostering a relationship where discovering unique solutions that align with the client's best interests is paramount.

Thiel's process revolves around partnership, ensuring that they understand their client's goals and can help determine the best approach to achieve them. With offices in Milwaukee, WI, and Chicago, IL, Thiel has a proven track record with clients like Lesaffre Yeast Corporation, Johnsonville, and Oral-B, making them a trusted and results-oriented choice in the world of CPG and food marketing.

Thiel Top CPG Marketing Agencies in the U.S.

9. Immotion Studios

Immotion Studios has over 25 years of experience, and specializes in supporting new and emerging CPG brands. They focus on expanding distribution geographically and into new accounts in the Food, Drug, and Mass class of trade. They are a full-service marketing agency strengthened by a sales management team, helping brands grow by increasing ACV distribution. Their approach is rooted in comprehensive market data, consumer panel surveys, and direct insights from a well-connected broker network.

Immotion excels in crafting marketing and sales strategies backed by a talented team of creative and marketing professionals. With strong connections to major retailers like Target, Kroger, Publix, Walgreens, and Walmart, Immotion knows how to endear brands to consumers while exciting retailers. Their offices are located in Fort Worth, TX, and they've successfully worked with clients such as Martha Stewart Kitchen, CoCo Goods Co., and Wisconsin's Finest.

Immotion Studios Top CPG Marketing Agencies in the U.S.

10. The Brandon Agency

With 50 years of expertise in marketing consumer packaged goods, The Brandon Agency understands the changing landscape. The traditional formula has evolved as e-commerce giants like Amazon and Wal-Mart reshape food delivery. The long tail challenges the power of shelf space, making marketing even more intricate.

However, the good news is that agile companies can thrive in this disruption. The Brandon Agency is here to guide your brand, helping you find your place in the market and connect with hungry customers. Their client list includes Idahoan, Green Giant, and Black Insomnia Coffee Company. With offices in Charleston, Charlotte, Myrtle Beach, and Orlando, they are well-equipped to support the next golden age of CPG marketing.

The Brandon Agency Top CPG Marketing Agencies in the U.S.

11. Booyah Advertising

Booyah Advertising, a CPG-focused marketing agency, boasts an in-depth understanding of the consumer packaged goods industry. Whether you're marketing time-sensitive perishables or premium cosmetics, their digital experts have the skills and passion to showcase your products in the digital spotlight.

Located in Denver, Booyah collaborates with brands of all types and offers an array of digital marketing services to drive online success, including:

  • Paid Search

  • Social Media Advertising

  • SEO

  • Content Marketing

  • Web Development

  • …and more

Their diverse clientele includes Murad, Living Proof, and the A2 Milk Company.

Booyah Advertising Top CPG Marketing Agencies in the U.S.

12. Goodway Group

In the thriving yet fiercely competitive world of consumer-packaged goods, the right media partner is essential for brands seeking to stand out. Goodway Group steps in as a full-service media partner, specializing in omnichannel excellence for CPG brands.

Their comprehensive ecosystem covers media strategy, planning, execution, and measurement to create a seamless commerce experience. Clients such as Kodiak Cakes, Bagel Brands, and Shark | Ninja have all benefited from Goodway Group's expertise. Located in the heart of New York City, they are well-positioned to drive success in the CPG landscape.

Goodway Group Top CPG Marketing Agencies in the U.S.

13. EHY

Food marketing isn't always a cakewalk. EHY knows this well, boasting three decades of experience in driving food purchase, preparation, and consumption. They excel in challenging categories, including CPG, branded produce, and food commodity boards.

Based in Santa Barbara, CA, EHY offers a wide array of services, including:

  • Advertising

  • Brand Strategy

  • Media Buying

  • Public Relations

  • Social Media

  • Digital Marketing

  • Experiential Events

  • Retail Solutions

Their profound expertise benefits their clients, such as California Walnuts, Idaho Potatoes, and Martinelli's.

EHI Top CPG Marketing Agencies in the U.S.

Why Hire One of the Best CPG Marketing Agencies?

In a fiercely competitive CPG market, partnering with one of the top marketing agencies is crucial to distinguish your brand and capture online attention. As our article highlights, agencies like The Social Shepherd, Fish Bat, Cool Nerds Marketing, and many more, bring specialized expertise to help CPG brands thrive.

These agencies navigate the evolving landscape, harness innovative strategies, and connect brands with consumers. If you're ready to elevate your brand and seize opportunities in the ever-changing CPG world, don't hesitate to reach out to these exceptional agencies today.

Click the button below to start a conversation with The Social Shepherd today.

Herd 1 profile
Written by
Jack Shepherd
Hi! I'm Jack, Co-Founder of Social Shepherd. I didn't choose the name of the agency, but now you can see where it's from...
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