Influencer marketing has become an essential strategy for brands to reach their target audience and increase engagement. In fact, around 44% of B2C brands planned to increase their influencer marketing budget.
We have chosen 27 top pet influencers in the UK because of their ability to inspire their audience with informative, entertaining, and engaging content. They have real potential to be valuable assets to any brand interested in partnering with pet influencers UK to reach a wider audience and build brand awareness.
Instagram: 175K followers – ER: 7.64%
Boulder the Blue Staffy is a lovable Pitbull who has captured the hearts of thousands of followers on Instagram with his heart-warming and uplifting content. This furry influencer shares a glimpse into his family life, featuring his two-legged siblings Harley and Roman, and spreading love and joy to his audience. Boulder's Instagram page is filled with adorable photos of him living his best life, including playing with his human brothers, taking long walks, and snuggling up with his humans.
Boulder the Blue Staffy is an ideal choice for brands looking to collaborate with a fun-loving, family-oriented pet influencer. As a popular Instagram pet influencer, Boulder has an engaged and loyal audience who eagerly follows his adventures. With his adorable looks and lovable personality, Boulder is sure to bring a smile to the faces of his followers and help promote any pet-related product or service.
Instagram: 351K followers – ER: 10.05%
Ursula is a talented London-based photographer who specialises in capturing the unique bond between dogs and their owners. Her Instagram account features her two gorgeous Golden Retrievers, Hugo and Huxley, in amusing and candid posts that offer a glimpse into daily life with dogs. With her ability to create gorgeous and unique content, it's no wonder Ursula has attracted many brand collaborations, including Amazon, Sony, Hunter, and E.L.F cosmetics.
Ursula's posts provide a mix of animal-focused lifestyle and fashion photography, making her a perfect candidate for any brand looking to collaborate with an influencer in the pet space. Her ability to create authentic and engaging content with her dogs has earned her a loyal following of animal lovers and lifestyle fans alike. Whether you're a pet owner or just love scrolling through adorable dog content, Ursula and her pups are sure to bring joy to your day.
Instagram: 127K followers – ER: 4.83%
Sara’s cat, Keith the Cat-Cow, has taken the internet by storm with his adorable appearance and endearing story. Rescued off the streets at just six months old, Keith was suffering from cat flu and gastrointestinal problems. Since then, he has become a beloved member of Sara's family and has been a constant companion to her daughter, who has autism. Keith is known for his unique appearance, resembling that of a cow, and has amassed a large following on TikTok and Instagram.
His unique appearance and lovable personality make him an ideal influencer for any pet-related products or services. Keith is the perfect addition to any pet-related influencer campaign. If you're looking to work with a pet influencer in the UK, Keith the Cat-Cow is an excellent choice that is sure to captivate your target audience.
Instagram: 93.5K followers – ER: 2.55%
Louis, also known as King Louis, is a British Shorthair cat model and animal actor based in Edinburgh. With his playful nature, charming content, and well-trained obedience skills, he is suitable for almost any brief. Louis' gorgeous looks and expressive face make him the definition of 'adorable', making him perfect for pet photography shoots, product placements and meet and greets.
As one of the most experienced British Shorthair cat models and pet influencers, Louis has worked with numerous amazing brands, including Edgard Cooper and Vogue Paws. If you're looking for a cat model and pet influencer that can deliver high-quality content with a unique brand aesthetic, Louis is the perfect choice. He's a stellar example of the ever-popular British Shorthair breed and has the potential to become a top PR cat thanks to his lovely nature and gorgeous looks.
Instagram: 153K followers – ER: 2.23%
Anneka Svenska is a naturalist, conservationist, and filmmaker who has made a name for herself as a wolf expert, wildlife crime advocate, and animal rights activist. Her weekly wildlife TV show, Animal Watch, produced by GreenWorldTV, is one of YouTube's most popular channels for wolf and alpha dog breed content, making her a major influencer in the animal welfare space. She is not afraid to speak of her love of apex predators and is quite at home swimming with great whites, catching snakes, tracking wolves in the wild, and anything that involves dangerous, or rather, misunderstood animals.
With her extensive knowledge and expertise in animal conservation and welfare, Anneka has written for many animal and ethical magazines, appeared as a regular guest on UK news and current affairs shows, and produced over 200 short films for various conservation and charitable projects across the world. Brands interested in working with Anneka can benefit from her broad expertise and loyal following, as well as her passion for animal welfare and conservation.
Instagram: 138K followers – ER: 3.27%
Marcel Le Corgi is a Pembroke Welsh Corgi who is living his best life in London with his French humans, Aurélie and Pierre. He loves to travel and explore new places with his humans, try delicious food, and make people smile. Marcel is a volunteer therapy visiting dog and a co-founder of the UK Corgi Club, making him the go-to influencer for all things corgi in the UK.
Marcel is a well-trained and patient model, perfect for any pet product campaign. Marcel has worked with many leading brands and is available for paid work in London or abroad. Whether you're looking for a review of a dog-friendly venue, content creation/food/photography consultant, or corporate hospitality chef trained in Michelin-starred restaurants, Marcel and his humans are the perfect choice for you.
Instagram: 187K followers – ER: 12.11%
Along with his stylish fashion influencer and model dad, Carl Cunard, Carter regularly shares a new fit and all the fun he has with his followers. Carl Cunard is a well-known figure on Instagram and YouTube for his blogs and videos on men’s fashion, lifestyle, grooming, and makeup, which feature his collaboration with brands like Topman, Paco Rabanne, and more.
But what sets him apart is his adorable companion, Carter the Chow Chow puppy, who features in many of his reels and videos where they both match styles. Carter is a chubby and cuddly dog who sometimes outshines Carl with his impeccable fashion sense. Brands looking to collaborate with an adorable, fashionable, and photogenic dog and his stylish owner can contact Carl and Carter for potential partnerships.
Instagram: 145K followers – ER: 3.44%
The Iggy Family is a group of Italian Greyhounds living in London that are taking the social media world by storm with their bags of personality and charismatic presence. With Winston being 6 years old, Twiggy at 5 years, Cindy at 4 years, and the newest addition Claudia at 1 year, the Iggy Family has gained a huge following by exhibiting an exciting balance of luxury and fashionable pieces, which when put together redefines style.
The Iggy family loves dressing up and therefore they are the perfect influencers to promote pet accessories, clothes and fashion brands. Their audience is always amazed by the content creation which inspires them to engage and interact with the Iggy Family.
Instagram: 217K followers – ER: 4.37%
Meet Toby and Quinton, the feline influencers taking Instagram by storm. This dynamic duo consists of two very special cats, Toby and Quinton, who are living their best lives despite their unique medical conditions. Toby, a six-year-old cat, has Ehlers-Danlos syndrome, which affects the structure and appearance of his skin, while Quinton, a seven-year-old cat, is toothless.
Despite their special needs, Toby and Quinton inspire their followers with their worry-free and snack-filled adventures. Their content features an exciting mix of playful antics, snuggles, and adorable personalities. Toby and Quinton are the perfect influencers for promoting pet accessories, clothes, and fashion brands.
Instagram: 243K followers – ER: 3.84%
Meet the adorable duo of Skye and Copper, two Alaskan Klee Kai dogs who have captured the hearts of over 5 million followers across all social media platforms. With their big personalities and even bigger fanbase, these pups are redefining what it means to be a social media influencer. Skye and Copper are living the dream in the UK with their owners Yasmin and Kieran. From playtime in their apartment to exploring the countryside, the duo share their daily adventures with their loyal fanbase. Their Instagram, TikTok, and YouTube channels showcase their unique breed and offer plenty of laughs.
With a background in content creation and PR, their parents Yasmin and Kieran can create custom content to meet the specific needs of brands interested in working with Skye and Copper. They have previously collaborated with respected brands such as Amazon Prime, TikTok, and Butternut Box, among others. With a wide fanbase across all platforms, Skye and Copper have a highly engaged and passionate audience brands can tap into to showcase their campaigns.
Instagram: 978K followers – ER: 1.88%
Meet Wilfred, a Chinchilla Persian cat who has captured the hearts of many on Instagram with his unique appearance and human-like expressions. Wilfred's owner, Jenna Lou Milly, shares pictures and videos of him living his best feline life, whether it's lounging in the backyard or posing for the camera.
Despite his snaggletooth and underbite, Wilfred is a healthy and happy cat who has gained a large following on social media. Brands interested in working with Wilfred and Jenna can reach out to them on Instagram, where they share their passion for animals and unique content that inspires their engaged audience.
Instagram: 84.3K subscribers – ER: 1.51%
Cheddar and Chester are the adorable miniature dachshund twins taking the UK by storm with their big personalities and short legs. They love being photographed and filmed by their mom – especially if there are treats involved!
Cheddar, the best boy, is the happiest creature who loves nothing more than playtime and zooming. He is an inquisitive dog who loves to be fussed by anyone he meets. On the other hand, Chester is an evil genius who lives up to his Kennel Club name, Trouble Maker. He is an affectionate little man who loves his family and insists on daily belly rubs. Despite their different personalities, these adorable sausage dogs are here to share their amazing adventures with everyone, and their short legs do not stop them from living their best lives.
Instagram: 42.7K followers – ER: 3.68%
Meet Dante Duke, the piebald cat living in London and one of the most loved Instagram pet influencers out there. Dante loves being a city cat, riding the tube, going out for walks, and watching the world go by - all on his terms, of course, after all, he's the boss! Dante and his family create content for all cat lovers out there, including photographs, blog posts, product reviews, and much more. Dante has collaborated with notable brands such as Abel and Cole, Sony, Daily Mail, Virbac, and Freshpet.
Dante Duke's popularity on social media is due to his unique personality and antics. He loves to pose for photos, engage with his audience, and explore his surroundings. He inspires his followers with his playful nature and adorable looks, and his content ranges from funny memes to heart-warming stories.
Instagram: 30.6K followers – ER: 1.32%
Steph and The Spaniels is an award-winning dog-friendly travel and lifestyle blog, founded by dog mum Steph who enjoys exploring the best of everything dog friendly in the UK and beyond with her two spaniels, Sev and Lily. With over five years of experience, Steph and The Spaniels offers a great resource for dog lovers who are looking for inspiration and advice on dog-friendly places to visit and products to use. The blog regularly collaborates with brands, big and small, to work on campaigns, reviews, sponsored posts, social media content, and more. As a professional photographer, Steph's focus is on creating the best content possible to showcase the dog-friendly products, places, and adventures that she loves. Recent collaborations include Barbour, Ruffwear, Butternut Box, and Haven.
Steph and The Spaniels have won the best UK Pet Blog award for three years in a row and have been featured in many other dog-friendly and lifestyle awards and lists. With a passion for dog-friendly travel and lifestyle, Steph inspires her audience to explore the world with their furry friends, providing helpful tips and information to make the experience enjoyable for both humans and dogs. For brands interested in working with Steph and The Spaniels, they offer a range of collaboration opportunities, including dog-friendly event coverage, press trips, brand ambassadorship, and dog modelling, among others.
TikTok: 404.8K followers – ER: 2.58%
Bear is a German Shepherd pet influencer with a huge following on Instagram and TikTok, making him a sought-after model for lifestyle and retail brands. Despite struggling with severe hip dysplasia as a puppy, Bear has become a thriving pet influencer, winning the hearts of his followers, and inspiring many along the way. His love for life and the outdoors is reflected in his posts, making him an excellent choice for brands looking to connect with pet owners.
Bear's journey and exceptional qualities make him a prime candidate for any brand looking to collaborate with a German Shepherd pet influencer. He has already worked on marketing campaigns for a range of brands, including PupShow, PetSafe, Looking Pets, Vehoo, FunnyFuzzy and BullyBillows, and was chosen for Rover.com's promotional campaign. With his loyal fanbase, charming personality, and stunning looks, Bear is quickly becoming a top choice for brands looking to connect with a pet-loving audience.
TikTok: 288.8K followers – ER: 9.50%
Abbie Sisson is a nurse and an animal rights advocate based in Derbyshire. She owns nine dogs, consisting of eight Chihuahuas and one teacup Pomeranian, which she features on her Instagram account, Toosmallforteacups. Abbie's love for her pets is evident in the bespoke outfits, four-poster dog beds, and a swimming pool that she has provided for them.
Her Instagram account has gained some big-name interactors, including Paris Hilton, Lindsay Lohan, and Charlotte Crosby. Abbie is also a parrot rescuer and a goat mum, showcasing her passion for animal welfare. Her adorable and pampered pack of dogs is a prime example of luxury dog living, and Abbie's unique lifestyle and devotion to her pets make her an excellent choice for brands looking to target dog owners who share her love for pets.
TikTok: 541.6K followers – ER: 27.42%
Marmite and Toast are a pair of adorable cats who have captured the hearts of over 500k followers on TikTok. They are known for their sweet and genuine friendship, which has been featured in many viral videos. Their owner describes them as naughty, playful, and fun-loving, with a penchant for making messes for their mum to clean up. They have collaborated with brands such as Webbox, MyMeow, HappyandPolly, and Thrive, and are always eager to work with new brands interested in showcasing their cute and mischievous personalities.
Marmite and Toast's unique relationship is what sets them apart from other cat influencers. They are the biggest love bugs and adore each other, inspiring their audience to appreciate the power of genuine friendships, even among animals. With their growing popularity, Marmite and Toast are quickly becoming a top choice for brands looking to connect with a pet-loving audience.
TikTok: 193.6K followers – ER: 3.19%
Meet Casper and Teddie, two Persians who have captured the hearts of thousands of people worldwide through their charming relationship with their "cat dad." Teddie is quite the climber, and the most popular video so far is of him scurrying up the fence and attempting to escape the yard. The pair are playful and talkative, and Casper is always chatty no matter what time of day it is. The pair are known for their love for "picky ups," and Casper meows for it just about every hour of the day.
Casper and Teddie's popularity and growing follower base on both Instagram and TikTok make them an excellent choice for brands looking to connect with pet-loving audiences. Their adorable relationship and charming personalities make them suitable for a variety of brand collaborations, including sponsored posts, reviews of products, social media content and takeovers, and more. Casper and Teddie are perfect for brands looking to connect with cat owners who share similar interests in playing, sleeping and relaxing with their furry friends.
TikTok: 107.2K followers – ER: 32.90%
Meet Digit & Pippa, two miniature dachshund sisters who are taking the TikTok world by storm. These adorable pups are known for their sass and playful personalities, and their followers can't get enough of their antics. With a loyal fan base and impressive media coverage, Digit & Pippa are quickly becoming top influencers in the UK pet space.
Brands looking to partner with these charismatic dachshunds will have the opportunity to reach a wide audience and make a lasting impression with their unique content. From fashion to lifestyle, Digit & Pippa have proven themselves as versatile models and spokesdogs, making them an excellent choice for any brand looking to engage with pet-loving audiences on social media.
TikTok: 245.1K followers – ER: 57.99%
Meet Tokay, the dreadlock dog! This black Hungarian Puli has luscious locks that have won over the hearts of his followers. His unique appearance and playful personality make him an inspiration to dog lovers all over the world. Tokay's Instagram account showcases his stunning dreadlocks in action, making him a favourite among pet owners looking for inspiration for their furry friends' grooming.
As an influencer, Tokay's loyal fan base and distinctive look make him an excellent choice for brands looking to connect with pet owners who share similar interests. If you're looking for a one-of-a-kind pet influencer to collaborate with, Tokay is sure to turn heads and bring attention to your brand.
TikTok: 125.8K followers – ER: 2.59%
Meet Harlso, the adorable sausage dog famous for his incredible balancing skills. With an impressive list of achievements, including winning a Webby Award and being listed as one of the Guinness World Records' "Amazing Animals," Harlso has a truly unique talent. His channel is filled with charming photos and videos of him balancing all sorts of objects on his head, from towers of biscuits to Jenga pieces and even a halo of Pringles.
Harlso's owner, Paul, creates light-hearted and humorous captions, often communicating through Harlso to create a fun and engaging experience for his followers. Brands interested in working with Harlso can benefit from his widespread recognition and ability to connect with his loyal audience.
YouTube: 269K subscribers – ER: 3.95%
Meet Dean and Nala, the dynamic duo who have been travelling the world together since they met in Bosnia in 2018. Dean, an intrepid Scottish traveller, set off on a cycling adventure around the world, but his plans took an unexpected turn when he heard a kitten meowing for his attention on the side of the road. He took the kitten, Nala, under his wing, and they have been inseparable ever since. Their story quickly went viral, and they have gained a massive social media following, sharing their adventures in over 30 countries.
As TikTok pet influencers, Dean and Nala create uplifting and inspirational content that showcases their incredible bond and highlights the beauty of the world around them. They inspire their audience to embrace adventure and the unexpected, while also advocating for animal welfare and supporting various animal rescue organisations. Brands interested in working with them can benefit from their massive following and their reputation for authenticity and genuine connection with their audience. Whether you're a fan of cats, cycling, or travel, Dean and Nala are sure to capture your heart and inspire you to take on your own adventures.
YouTube: 116K subscribers – ER: 7.79%
Georgia is an equestrian influencer with a passion for social media marketing. Her LilPetChannel showcases her lifestyle as a farm owner and features equestrian videos, pet care vlogs, and farm animal care tutorials. Georgia started her YouTube channel in 2010 and has since taught herself graphic design, photography, and videography. She has collaborated with brands and become an ambassador for various companies.
She has a wide range of skills, including social media management, data analytics, SEO, and paid social media advertising. Georgia is honest and open about her journey as an influencer and provides valuable insights for brands and content creators. She believes in authenticity and engaging with her audience, which has helped her build a loyal following.
YouTube: 2.11M subscribers – ER: 4.96%
Meet K'eyush, the hilarious husky/malamute cross with a massive personality! K'eyush is a social media sensation, with over 2 million subscribers on YouTube and an enormous following on TikTok. His videos are all about comedy and entertainment, featuring K'eyush's humorous behaviour, funny songs, and impressive stunts, including his signature move - high-speed somersaults!
K'eyush's videos have amassed over 500 million views and his popularity continues to grow. Brands interested in working with K'eyush will benefit from his ability to captivate and engage his audience, and his unique sense of humour is sure to create buzz around any product or service he promotes. Join the fun and laughter by subscribing to K'eyush's channel and get ready for an entertaining and unforgettable experience!
YouTube: 289K subscribers – ER: 8.19%
Rebecca is a dedicated and passionate creator who runs the niche YouTube channel Leopard Gecko Talk. With over 16 years of experience as a gecko owner, Rebecca creates educational videos about the care of reptiles, including leopard geckos, crested geckos, inverts, and mammals. Her channel is a one-stop shop for gecko lovers, with a variety of content ranging from reviews and unboxings to educational videos. Rebecca aims to help improve the lives of captive reptiles by sharing her knowledge and insights on her channel.
As a hardworking and dedicated content creator, Rebecca is a valuable partner for any brand looking to reach an audience interested in the care and well-being of reptiles. With her unique insights and expertise, Rebecca can help brands create engaging and informative content that resonates with their audience. Whether you're looking to promote a new product or simply raise awareness about the care of reptiles, Rebecca is a valuable partner who can help you achieve your goals.
YouTube: 121K subscribers – ER: 7.54%
Emi is a pet influencer who advocates for better care for rats and mice. She shares her life with her rodents and other pets, creating weekly fun videos about them and educational content about their care. Emi has a BSc in Zoology and runs a small animal rescue called Critter Haven. Her goal is to provide a safe place for those who love rodents and access to products to showcase how much they love their pets.
Emi also owns Bogglebuddies Store, a small business that sells personalised products and handpicked toys, accessories, and treats for small pets. Her products have been tried and tested by her own pets and are suitable for other small pets too. Emi is passionate about providing rodents with the best care possible and expanding her knowledge to more people.
YouTube: 84.9K subscribers – ER: 7.09%
Sarah is a guinea pig enthusiast who runs the Squeak Dreams channel, which aims to inspire and educate pet owners on the best ways to care for their guinea pigs. Through fun vlogs and informative videos, Sarah shares her knowledge on guinea pig health, diet, housing, playtime, and more. She also sells top-quality guinea pig-sized cosy items like beds, tunnels, and lap pads in her Etsy shop.
Sarah has a loyal following that trusts her expertise in guinea pig care. Her channel is a great platform for brands looking to work with an influencer who has a highly engaged audience interested in pet products. Brands that align with Squeak Dreams' values and focus on animal welfare and care would be a good fit for collaborations.
Working with top pet influencers in the UK can greatly benefit brands by reaching a highly engaged audience, increasing brand awareness and driving sales. As we know, generating customers is one of the primary reasons brands implement influencer marketing. So, it’s good news that 51% of marketers say influencer marketing has helped them acquire better customers. This is likely because the right partnership will put you directly in front of an audience that’s filled with potential customers.
If you're looking for an Influencer Marketing agency that can help you connect with the best influencers in the UK, look no further than The Social Shepherd. As a leading Influencer Marketing agency, we specialise in sourcing and managing influencers to create impactful campaigns for brands across various sectors. Our expertise in influencer marketing helps brands achieve their marketing goals and reach their target audience effectively.
At The Social Shepherd, we have a dedicated Influencer Marketing team that offers talent research, management and strategy for a wide variety of brands. We work with influencers across various social media platforms, including Instagram, TikTok, and YouTube, to create unique and engaging content that resonates with their audience and promotes your brand's message. Get in touch with us today to learn how we can help elevate your brand through the power of influencer marketing.