18 min read

Top 37 Beauty Influencers in the U.S.

Herd 1 profile
Jack Shepherd
Co-Founder & Marketing Director
Updated on 26 Feb 2024

As an Influencer Marketing agency specializing in sourcing beauty influencers and creators, we're committed to making the most of the power of these professionals.

With 69% of consumers trusting influencers and recommendations from friends and family over direct brand messaging, it's crystal clear that influencers play a pivotal role in marketing.

Moreover, a whopping 93% of marketers are gearing up to include influencer marketing in their strategies, which speaks volumes about its effectiveness.

Now, you might be wondering why the team here at The Social Shepherd handpicked these influencers for our exclusive list. Well, it's all about the perfect match.

With their proven track record of delivering exceptional results, these influencers are primed to promote the benefits of makeup, nail polish, skincare and more in an authentic and trustworthy manner. When you choose these influencers, you're not just choosing experts; you're choosing trust and effectiveness.

Top Makeup Influencers in the U.S.

1. Ashley Quiroz


Instagram: 263K followers – ER: 2.31%

Ashley Quiroz is a rising star in the world of makeup influencers, that has taken the U.S. beauty scene by storm. With a knack for creating stunning and diverse makeup looks, she has captured the hearts of makeup enthusiasts nationwide. Her Instagram feed is a visual delight, showcasing her talent for bold and imaginative makeup artistry.

With over 263,000 followers, her influence extends far beyond her impressive makeup skills. She also offers invaluable beauty tips and recommendations to her engaged audience. Her genuine passion for makeup and charismatic personality make her a must-follow for anyone seeking makeup inspiration and insights in the U.S.

Ashley Quiroz Top Makeup Influencers in the U.S.

2. Alissa Janay


    Instagram: 601K followers - ER: 2.87%

    Alissa Janay embodies embracing one's natural beauty and individual style is a prominent makeup influencer making waves in the U.S. Through her Instagram profile, she inspires her followers to feel confident and beautiful in their own skin. Alissa's mantra of self-acceptance resonates with her audience, and her dedication to promoting authenticity is evident in her content.

    Alissa's unique fashion choices, favoring vintage over designer and sneakers over heels, set her apart in the influencer landscape. She has solidified her status as an influencer for brands like Fashion Nova, Maven Beauty, Nova Kids, and more. Alissa Janay's influence extends beyond makeup and fashion; it's about empowering individuals to be confident in their natural selves.

    Alissa Janay Top Makeup Influencers in the U.S.

    3. Mia Anjelica


      Instagram: 93.7K followers - ER: 1.12%

      Mia Anjelica is another rising star in the world of makeup influencers, known for her distinctive and creative approach to cosmetics. Her Instagram, a smorgasbord of beauty inspiration, has quite an impressive following and continues to grow. Her content is a testament to her exceptional artistry and ability to transform ordinary makeup into extraordinary works of art (check out her designs from Halloween).

      Her unique and innovative makeup looks range from avant-garde designs to stunning everyday styles. With a growing and dedicated fanbase, Mia's impact on the beauty community is undeniable. Her Instagram feed testifies to her artistry, and her tutorials and tips provide valuable insights for aspiring makeup enthusiasts.

      Mia Anjelica Top Makeup Influencers in the U.S.

      4. LeeSondra Berovides


        Instagram: 128K followers - ER: 7.47%

        LeeSondra Berovides, a standout in the realm of beauty influencers, is celebrated for her impeccable makeup skills and hair expertise. With a captivating Instagram presence, she showcases her talent with grace. LeeSondra's distinctiveness shines through her engaging content and creative collaborations.

        She offers a fresh perspective on makeup, recently featuring ELFcosmetics lip shades in captivating hues like "Jam Session," "Honey Talks," "Rose Envy," and "Red Delicious." Her ability to craft stunning lip looks is unparalleled. She also collaborates with @bee.hair.day, offering tips and insights for achieving soft brown hair perfection.

        LeeSondra Berovides Top Makeup Influencers in the U.S.

        5. EVY


          Instagram: 279K followers - ER: 14.10%

          EVY is a distinguished influencer for NovaBeauty, who has carved a niche in the beauty world. With a reputation for delivering top-notch beauty advice, EVY is your go-to source for lash tips using KissProducts' lash clusters and glowing skin secrets like "Strawberry Shortcake Clean" from Farmacy.

          Her insights and recommendations cater to beauty aficionados looking to up their skincare and lash game. EVY's engaging content and product expertise have solidified her position as a trusted voice in the beauty industry. For those seeking guidance on enhancing their lashes and achieving radiant skin, EVY's recommendations are a wealth of valuable information.

          EVY Top Makeup Influencers in the U.S.

          Top Nails Influencers in the U.S.

          6. Aistė Haas


          Instagram: 696K followers - ER: 15.03%

          Aistė Haas, a renowned Instagram influencer, gained fame through her Instagram account, herheygreatnails. She's not just an Instagram star; she's a talented nail artist. Aistė captivates her audience with her nail artistry, amassing over 696,000 dedicated followers. Her work showcases her creativity and skill, and she collaborates with brands like Orly, Gucci, and O&J Serum.

          Aistė's down-to-earth charm and her knack for turning nails into works of art have made her a beloved figure in the Instagram and beauty community. Her passion for nail art shines through her posts and inspires her followers.

          Aiste Haas Top Nails Influencers in the U.S.

          7. Samantha Jade


            Instagram: 104K followers - ER: 2.93%

            Samantha Jade is all about fun unboxing videos that bring joy to her followers. She collaborates with brands like MiniLuxe, Orly, and Bkind, showcasing fantastic nail products. But Samantha goes beyond nails, also promoting a variety of cosmetics. Her content features brand comparisons, helpful product insights, and exclusive discounts for her loyal supporters.

            With her engaging style and a wide range of beauty interests, Samantha Jade keeps her audience not only well-informed but also entertained. Whether you're into nails, cosmetics, or scoring great deals, she's a one-stop destination for beauty enthusiasts seeking both product knowledge and excitement.

            Samantha Jade Top Nails Influencers in the U.S.

            8. Michelle


              Instagram: 150K followers - ER: 11.98%

              Michelle is a versatile influencer who covers a spectrum of interests. While she represents noteworthy nail product brands, her content isn't confined to just nails. She dives into a diverse range of topics, discussing kitchen products, Amazon Prime Day specials, and more. Her dynamic approach and broad range of content keep her followers engaged and informed.

              Whether you're seeking nail care delights or looking for the latest waxing products or deals, Michelle's feed is a treasure trove of valuable information, making her a go-to source for a variety of interests beyond the world of nails.

              Michelle Top Nails Influencers in the U.S.

              9. Connie Wi


                Instagram: 15.9K followers - ER: 37.84%

                Connie Wi's Instagram feed is a haven for nail enthusiasts, featuring an array of nail essentials. Follow her for her favories in nail-related goodies, including nail sticky tabs, starter kits, removal kits, and press-on nail supplies. Connie's content caters to those looking to up their nail game, offering product insights and recommendations to her dedicated followers.

                Her feed is a one-stop destination for all things nails, making it a valuable resource for those seeking to enhance their nail care and styling routines. Whether you're a seasoned nail pro or just starting out, Connie Wi has you covered with a wealth of nail-related information.

                Connie Wi Top Nails Influencers in the U.S.

                10. San Sung Kim


                  Instagram: 148K followers - ER: 3.58%

                  San Sung Kim brings a unique perspective to the world of nail artistry. Her Instagram feed transcends the conventional, exploring multiple states of existence and expression. Unlike many, her posts focus less on products and more on the artistic journey. It's a canvas for creativity and self-expression.

                  Nevertheless, San Sung Kim also represents notable nail product lines like Gelcare and Sweetie Nail Supply. She strikes a balance between her artistic musings and the practical aspects of nail care, offering her followers a fusion of nail artistry and product recommendations, making her a captivating and informative figure in the world of nails.

                  San Sung Kim Top Nails Influencers in the U.S.

                  11. Anahi Victoria


                    Instagram: 148K followers - ER: 3.58%

                    Anahi Victoria stands out as a prominent figure in the realm of nail art. She represents respected nail product brands such as Orly, Lights Lacquer, and more. Anahi's Instagram feed is a vibrant canvas for her artistic nail designs, offering a mix of inspiration and product recommendations for her followers.

                    Her creative approach to nail art and her association with top-notch brands make her a valuable resource for those seeking to elevate their nail care and styling game. Whether you're a nail enthusiast or simply curious about the latest nail trends, Anahi Victoria's Instagram account is a go-to destination for nail-related insights.

                    Anahi Victoria Top Nails Influencers in the U.S.

                    Top Hair Influencers in the US

                    12. Ali Noskowiak


                    Instagram: 347K followers - ER: 4.72%

                    Ali Noskowiak, a passionate advocate for healthy hair since December 2018, has become a go-to resource for hair enthusiasts. Her Instagram feed is full of helpful hair tips, product recommendations, and step-by-step instructions for a variety of hair styles. Ali's expertise extends to innovative techniques like "Wet plopping," which maximizes product absorption, defines hair, and minimizes frizz.

                    As anothwe example, learn about the "bowl method," ideal for creating clumps in your hair. Ali's dedication to sharing her hair wisdom, along with her approachable style, makes her an invaluable guide for those looking to enhance their hair care routines and styling techniques.

                    Ali Noskowiak Top Hair Influencers in the US

                    13. Jamie Lyn Vandenberg


                      Instagram: 693K followers - ER: 6.03%

                      Jamie Lyn Vandenberg is your go-to hair influencer for special occasions. She offers expert styling advice for weddings, proms, parties, and various events. Jamie's Instagram feed is a treasure trove of inspiration for those seeking the perfect hairdo for their big day or any memorable occasion.

                      She also promotes a range of hair products, featuring brands like Raw Sugar, Love Amika, and stylish claw clips from KITSCH. Jamie's knack for turning hair into a work of art, combined with her product recommendations, makes her an essential resource for anyone looking to shine on their special days with a stunning hairstyle.

                      Jamie Lyn Vandenberg Top Hair Influencers in the US

                      14. Torie Bliss


                        Instagram: 162K followers - ER: 1.81%

                        Torie Bliss is a multifaceted hair influencer who effortlessly blends boho with an edgy twist. Her Instagram is a treasure trove of hair tutorials and inspiration, making her a go-to source for those looking to elevate their hairstyling game. But Torie is more than just a hairstylist; she's also the creative mind behind @torieblissedu, offering online bridal education.

                        Additionally, she's an author, known for her works like "a-DORA-ble & Barb." With her versatile talents and unique style, Torie Bliss is a dynamic figure in the hair and beauty scene, offering a diverse range of content and expertise to her followers.

                        Torie Bliss Top Hair Influencers in the US

                        15. Breanna Cohoon


                          Instagram: 665K followers - ER: 6.17%

                          Breanna Cohoon, a seasoned hairstylist, is known for her expertise in color, extensions, and bridal hair. Hailing from California, her Instagram account, @breannacohoonhair, is dedicated to showcasing her talents, particularly in the realm of wedding hairstyles.

                          Breanna's posts are a treasure trove of bridal hair inspiration, offering a range of styles and techniques for brides-to-be. With her skills in color, extensions, and a focus on making brides look their best on their special day, she has become a trusted resource for those in need of professional hair guidance in the world of weddings and beyond.

                          Breanna Cohoon Top Hair Influencers in the US

                          16. Eva Pautov


                            Instagram: 394K followers - ER: 1.87%

                            Eva Pautov is a versatile content creator, offering a blend of hair tutorials, fashion inspiration, and decor ideas. Her Instagram is a hub for style enthusiasts, providing a diverse range of content. Alongside her roles as a wife and mother, she's also the owner of @shoppaucreations, adding an entrepreneurial twist to her portfolio.

                            Her expertise shines through her hair tutorials, where she shares trendy styles for various seasons and imparts her skills in creating cool braids. Her content is a valuable resource for those seeking not only fashion and home decor ideas but also insights into hairstyling and braiding techniques.

                            Eva Pautov Top Hair Influencers in the US

                            17. Cynthia Dhimdis


                              Instagram: 344K followers - ER: 3.41%

                              Cynthia Dhimdis, a seasoned hairstylist, is your go-to source for effortless trending hairstyles. Her Instagram feed is a treasure trove of styling tips, making it easy for anyone to achieve the latest hair trends. Cynthia imparts her expertise on blow-drying techniques, tips for achieving shiny, healthy hair, and fun and fashionable hairstyles for every season.

                              She also promotes top-notch hair products, including Bumble & Bumble and the Dyson AirWrap. With her valuable insights and product recommendations, Cynthia Dhimdis makes hairstyling a breeze, ensuring her followers stay on top of the latest hair trends and maintain healthy, lustrous locks.

                              Cynthia Dhimdis Top Hair Influencers in the US

                              Top Skincare Influencers in the U.S.

                              18. Zion Ko Lamm


                              Instagram: 503K followers - ER: 2.43%

                              Zion Ko Lamm, a holistic skincare influencer with a Korean heritage, brings a unique perspective to the skincare world. Her approach is rooted in the belief that skincare is intrinsically linked to overall well-being, including gut health. Zion emphasizes the importance of sun protection and shares valuable skincare hacks.

                              Her Instagram feed is a goldmine of information, featuring a wide range of skincare products, from Bioderma to Caudalie, Clarins, Avene, Biafine, Homeoplasmine, Typology, and La Roche Posay. Zion's expertise has earned her recognition in top publications like Vogue, Shape, and Allure, making her a go-to source for holistic skincare and wellness insights.

                              Zion Ko Lamm Top Skincare Influencers in the U.S.

                              19. Allison Turquoise


                                Instagram: 28.8K followers - ER: 8.71%

                                Allison Turquoise is a skincare education enthusiast who approaches the subject with a unique focus. With a role as a Packaging/Formula Director, she dives deep into skincare education and packaging sustainability. Allison is all about delivering the real deal when it comes to skincare, without all the marketing hype.

                                Her content provides valuable insights into the science behind skincare products, helping her audience make informed choices. By separating the facts from the marketing noise, Allison has established herself as a trusted source for skincare education that prioritizes sustainability and the true benefits of products.

                                Allison Turquoise Top Skincare Influencers in the U.S.

                                20. Danielle Gray


                                  Instagram: 101K followers - ER: 2.11%

                                  Danielle Gray, a proud New Yorker, is your go-to skincare guru for achieving your best skin. Her Instagram is a treasure trove of skincare wisdom, offering insights and product recommendations to her devoted followers. Danielle discusses and promotes a range of products, including trusted names like CeraVe, LTK Beauty, and the luxurious Charlotte Tilbury Magic Cream.

                                  With her valuable guidance and a focus on New York-style practicality, Danielle Gray is dedicated to helping you attain your skincare goals, one post at a time. Her expertise and down-to-earth approach make her an essential resource for skincare enthusiasts looking to revamp their routines.

                                  Danielle Gray Top Skincare Influencers in the U.S.

                                  21. Felicia Walker


                                    Instagram: 63.5K followers - ER: 21.10%

                                    Felicia Walker, a recognized skincare and beauty authority, brings her expertise to the forefront. As the founder of @getphoebeskin and the host of the THISTHATBEAUTY podcast, she's a respected figure in the industry. Felicia's contributions have been featured in prestigious publications like Byrdie, The New York Times, Essence, The Cut, and more.

                                    She shares her insights on products like SANTAL and The La Mer Lifting Firming Serum, providing her followers with valuable recommendations. With her extensive experience and industry presence, Felicia Walker is a go-to source for skincare and beauty enthusiasts seeking expert advice and product insights.

                                    Felicia Walker Top Skincare Influencers in the U.S.

                                    Top TikTok Beauty Influencers in the U.S.

                                    22. Ashley Kay


                                    TikTok: 1.2MM followers - ER: 2.2%

                                    Ashley Kay is a prominent TikTok beauty influencer, captivates a vast audience with her engaging content. With over 1.2 million followers, she shares her expertise in both hair and makeup. Ashley's videos feature a wealth of hairstyling tricks, including Dutch lace braids and more, making intricate styles accessible to her viewers.

                                    She also provides beauty tips, rounding out her content with valuable insights. Ashley's approachable style and her knack for simplifying beauty and hair techniques have earned her a dedicated following. Whether your customers are seeking makeup inspiration or hairstyling guidance, Ashley Kay is a must-follow for beauty enthusiasts looking to level up their skills.

                                    Ashley Kay Top TikTok Beauty Influencers in the U.S.

                                    23. Tao


                                      TikTok: 914.6K followers - ER: 9.89%

                                      Tao, a TikTok sensation, enchants her audience with daily makeup videos that are as entertaining as they are informative. Her TikTok feed is a treasure trove of beauty content, with a particular focus on lip oils. Tao dives into the world of lip care, exploring various products and providing insights on how to keep your lips in tip-top shape.

                                      Her reviews extend to popular brands like Elf Cosmetics, Garnier, and Ulta Beauty, helping her followers make informed choices. Tao's daily makeup tutorials and lip care expertise make her a go-to source for those looking for quick beauty fixes and product recommendations.

                                      Tao Top TikTok Beauty Influencers in the U.S.

                                      24. Jesse Jaggers


                                        TikTok: 599.1K followers - ER: 2.02%

                                        Jesse Jaggers, a Los Angeles-based TikToker, has gained notoriety for his extraordinary makeup and beauty content. Jesse's makeup style is far from conventional, often featuring special effects (SFX), face paints, and prosthetics that push the boundaries of creativity. With his self-titled TikTok account, he has amassed a remarkable following of over 600,100 fans.

                                        In December 2022, Jesse went viral with a TikTok video showcasing the beauty products he bought for his boyfriend, racking up more than 6 million views. On his jessejaggers Instagram page, he shares daily life snapshots, alongside captivating makeup looks. Jesse also made a memorable appearance at the Coachella music festival in 2023.]

                                        Jesse Jaggers Top TikTok Beauty Influencers in the U.S.

                                        25. Narjisse


                                          TikTok: 147.8K followers - ER: 1.24%

                                          Narjisse is your go-to source for all things beauty and lifestyle. Her TikTok account is a treasure trove of valuable insights into various beauty products and lifestyle choices. She discusses and promotes a range of brands, from Truly Beauty products to Glamnetic eyelashes, and the Baby Got Blush collection by Essence, offering a diverse palette of beauty recommendations.

                                          Narjisse's engaging content covers everything you need to keep your beauty and lifestyle game on point. With her knack for providing useful information and product insights, she's a must-follow for your customers seeking to elevate their beauty routine and lifestyle choices.

                                          Narjisse Top TikTok Beauty Influencers in the U.S.

                                          26. Fiona Chen


                                            TikTok: 470.7K followers - ER: 13.67%

                                            Finding Fiona, a worldly NYC native, is taking TikTok by storm. She embarked on her TikTok journey in January 2020, beginning with a hair curling tutorial. Over time, she gained recognition for her travel wisdom and tips. Her findingfiona TikTok account now boasts a following of over 470,700 avid followers.

                                            On November 15, 2021, she went viral with a video highlighting three crucial mistakes to avoid when traveling to Cancun, amassing over 1 million views. Not only a travel aficionado, Finding Fiona also loves sharing insights about nails, making her a dynamic content creator with a wide range of expertise to offer.

                                            Fiona Chen Top TikTok Beauty Influencers in the U.S.

                                            Top YouTube Beauty Influencers in the U.S.

                                            27. Jadey Wadey


                                            YouTube: 777K subscribers – ER: 4.5%

                                            Jadey Wadey is a multifaceted beauty influencer, blending her roles as a holistic-medical esthetician, chakra energy healer, and makeup artist based in LA. Her YouTube channel is a haven for skincare and beauty enthusiasts. Jadey's content covers a wide spectrum of skincare topics, addressing issues like Rosacea, Inflamed Perioral Dermatitis, and Acne.

                                            She also shares her morning rituals and much more, offering valuable insights and advice. With her diverse expertise and a holistic approach to beauty, Jadey Wadey is a trusted source for brands who want to help their customers enhance their skincare routines and explore the world of beauty through a holistic lens.

                                            Jadey Wadey Top YouTube Beauty Influencers in the U.S.

                                            28. Emily Noel


                                              YouTube: 993K subscribers – ER: 11.19%

                                              Emily Noel, a former news anchor, wife, and new mom, brings her unique perspective to the beauty world. With a dedication to providing her viewers with creative, original, and honest content, Emily's YouTube channel is a treasure trove of beauty wisdom. She views makeup as not only a creative outlet but also a confidence booster, emphasizing the importance of looking and feeling good, which she readily shares with her audience.

                                              She posts multiple videos each week, catering to diverse beauty interests. Additionally, her other channel, Beauty Broadcast Express, features quick, concise reviews, making her a versatile influencer for brands seeking effective promotion and reviews of their products.

                                              Emily Noel Top YouTube Beauty Influencers in the U.S.

                                              29. Jessica Braun


                                                YouTube: 652K subscribers – ER: 6.79%

                                                Jessica Braun is a versatile content creator, delving into beauty, lifestyle, and home topics on her YouTube channel. Her content stands out for its honesty, as she fearlessly shares the good, bad, and ugly of the various products she's tested. Jessica provides insights into her daily life, from her beauty routine to her participation in The Disneyville Podcast.

                                                Her genuine approach and candid product reviews make her a trusted source for viewers seeking authentic recommendations. Whether you're looking for beauty tips, lifestyle insights, or a taste of Disney magic, Jessica Braun's channel has something for everyone, making her a valuable partner for promoting and reviewing products.

                                                Jessica Braun Top YouTube Beauty Influencers in the U.S.

                                                30. Chris Han


                                                  YouTube: 80.8K subscribers – ER: 7.61%

                                                  Chris Han's YouTube channel is a multifaceted destination that covers an array of topics, including social media, fashion, beauty, lifestyle, influencer events, and entrepreneurship. She's all about sharing insights and experiences that resonate with her viewers. On Earth Day, Chris delves into her journey of building a sustainable skincare routine, emphasizing minimalist, clean skincare.

                                                  She also provides valuable tips on UPF sun-protective clothing and more, catering to those who seek to enhance their beauty and lifestyle choices while embracing sustainability. Her content is a blend of information and inspiration, making Chris Han a valuable resource for a wide range of interests.

                                                  Chris Han Top YouTube Beauty Influencers in the U.S.

                                                  31. Melissa Alatorre


                                                    YouTube: 642K subscribers – ER: 3.98%

                                                    Melissa Alatorre, a proud Mexicana and a true beauty aficionado, brings a unique and down-to-earth charm to her YouTube channel. Her relatable personality shines through as she sometimes showcases her naturally curly hair and sometimes experiments with different styles. Melissa is a proud member of the IBS club, a dog mom to two huskies, and an avid matcha enthusiast.

                                                    Residing in Los Angeles, she's also a survivor of home remodeling adventures and soon-to-be bride. Melissa's videos encompass a wide range of beauty products, from Auric by Samantha to Marc Jacobs Extra Shot, Sky High mascara, ELF Putty Blush, and her very own VIEVE collection, making her a trusted source for diverse beauty recommendations.

                                                    Melissa Alatorre Top YouTube Beauty Influencers in the U.S.

                                                    Top Instagram Beauty Influencers in the U.S.

                                                    32. Dana Plummer


                                                    Instagram: 287K followers - ER: 2.52%

                                                    Dana Plummer, a seasoned hair and makeup artist with over two decades of experience, is dedicated to teaching ageless beauty. Her Instagram feed is a hub for those seeking beauty wisdom, both in terms of cosmetics and skincare. Dana goes beyond the surface, discussing topics like hair loss, life, makeup, and even cordless curling wands.

                                                    What sets her apart is her unique touch of faith woven into her daily discussions, adding a meaningful dimension to her content. With her extensive expertise and a focus on timeless beauty, Dana Plummer is a must-follow for your customers looking to enhance their beauty routines while gaining valuable insights.

                                                    Dana Plummer Top Instagram Beauty Influencers in the U.S.

                                                    33. Harmony Beus


                                                      Instagram: 395K followers - ER: 1.77%

                                                      In the world of influencer marketing, Harmony is a passionate advocate for helping individuals achieve their best looks and feel their best. Her expertise and enthusiasm primarily revolve around hair and makeup. She finds immense joy in sharing valuable tips and tricks to empower fellow women.

                                                      With more than 15 years of hairstyling experience, Harmony has transitioned to a home-based work model, allowing her to share her extensive knowledge with a broad audience. As an independent Seint Artist, she has been using and promoting their makeup for over six years. Harmony's genuine recommendations stem from her deep love for the products, making her role in influencer marketing a seamless one.

                                                      Harmony Beus Top Instagram Beauty Influencers in the U.S.

                                                      34. Arshia Moorjani


                                                        Instagram: 459K followers - ER: 2.44%

                                                        Arshia Moorjani is a dedicated influencer that places a strong emphasis on providing valuable beauty insights tailored for her brown skin audience. Her content is thoughtfully curated, showcasing beauty favorites and tips that work harmoniously with her skin tone. Beyond beauty, Arshia also delves into the realms of fashion, lifestyle, and the unique journey of motherhood.

                                                        In the third person, Arshia introduces herself as someone who is passionate about sharing her beauty recommendations and hopes that viewers will discover her videos to be a valuable resource. Her expertise shines in her discussions of Sephora products, catering to beauty enthusiasts and brown skin individuals seeking personalized guidance.

                                                        Arshia Moorjani Top Instagram Beauty Influencers in the U.S.

                                                        35. Amy Chang


                                                          Instagram: 541K followers - ER: 1.33%

                                                          Amy Chang is a digital content creator based in Los Angeles, is on a mission to help her audience look and feel their best. Amy's expertise in skincare and haircare has earned her a loyal following across YouTube, Instagram, and TikTok. She's a trusted DTFA (Dave Thomas Foundation for Adoption) Ambassador who also provides honest and insightful opinions on a wide range of beauty products, treatments, and trends.

                                                          Her grounded and relatable presence in the beauty and skincare community sets her apart in the digital landscape, making her a valuable asset for businesses seeking an authentic and credible voice to promote their products or services.

                                                          Amy Chang Top Instagram Beauty Influencers in the U.S.

                                                          36. Sarah Palmyra


                                                            Instagram: 375K followers - ER: 13.02%

                                                            Sarah Palmyra known as a "Beauty Bestie," is a Los Angeles-based influencer dedicated to helping her audience master the world of beauty. Her content spans the beauty spectrum, from skincare to makeup, featuring engaging "get ready with me" sessions, fashion insights, haircare tips, and more. Sarah keeps her followers in the know about Sephora sales, ensuring they never miss a great deal.

                                                            What makes her truly special is her commitment to sharing skincare routines suitable for not only herself but also her grandmother and mother. Her relatable approach and diverse beauty expertise make her a go-to source for beauty enthusiasts seeking a friendly and informative guide.

                                                            Sarah Palmyra Top Instagram Beauty Influencers in the U.S.

                                                            37. Gabriel Zamora


                                                              Instagram: 712K followers - ER: 1.99%

                                                              Gabriel Zamora, a prominent YouTuber and social media influencer, embraces his Mexican heritage in the world of beauty. Born in Houston and now based in LA, his self-titled YouTube channel is a treasure trove of makeup expertise, featuring tips, tutorials, product reviews, challenges, vlogs, and content in Spanish.

                                                              Gabriel's versatile approach covers a wide spectrum, from skincare to makeup and beyond. His journey in the makeup world began with inspiration from Dulce Candy, and he found friends in the industry like Mama Dragun and Patrick Simondac. As the first male artist to sign with Michelle Phan's beauty community, Ipsy, Gabriel Zamora continues to make waves in the beauty and lifestyle sphere.

                                                              Gabriel Zamora Top Instagram Beauty Influencers in the U.S.

                                                              Why Work With the Best Beauty Influencers in the U.S.?

                                                              Harnessing the power of top beauty influencers in the U.S. is not just an option; it's a necessity. The global influencer marketing market has skyrocketed, doubling in size since 2019, reaching an impressive 21.1 billion U.S. dollars in 2023. The fact is that brands today are investing up to 20% of their marketing budget on influencers.

                                                              At The Social Shepherd, we specialize in influencer marketing services, with a dedicated focus on sourcing and managing both creators and beauty influencers. Our expert team offers talent research, management, and strategy to suit a diverse range of brands. By collaborating with us, you can tap into this thriving marketing avenue and propel your brand to new heights.

                                                              Don't miss the opportunity to work with the best beauty influencers in the U.S.

                                                              Contact us today and discover how our tailored influencer marketing campaigns can drive your brand's success. Join the influencer marketing revolution and stay ahead of the game.

                                                              Want to see other top influencers in the US? See from our list below:

                                                              Or maybe you're interested in the Top Beauty Influencers in the UK?

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                                                              Written by
                                                              Jack Shepherd
                                                              Hi! I'm Jack, Co-Founder of Social Shepherd. I didn't choose the name of the agency, but now you can see where it's from...
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