35 Essential Reddit Statistics You Need To Know In 2025

We all know how much marketers love statistics. These numbers can help us make decisions on what strategies to consider, which to avoid, and the type of success that we can expect. And when it comes to Reddit, there are some pretty impressive statistics that can help you determine whether or not you want to invest.

But before we get into the numbers, let’s get a handle on the platform itself, and why it matters.

Reddit has been referred to as “the front page of the internet.” But why?

Well, Reddit happens to be a collection of thousands of user-driven communities known as subreddits. These communities cover virtually every topic imaginable and are powered by active, curious users who value honest, unfiltered discussions.

For marketers, Reddit provides more than just visibility, giving organizations the opportunity to engage directly with real people, uncover emerging trends, and gain valuable insights that can shape super-smart campaigns.

We mentioned that understanding Reddit’s key statistics can help you decide where to play. However, some marketers don’t understand that Reddit can be a great way to grow brand awareness, not to mention authority and trust with their customers.

Reddit Was Created in 2005 by Steve Huffman and Alexis Ohanian

Reddit is an online social media forum where users share news stories and other content. The platform was created in 2005 by American founders Steve Huffman and Alexis Ohanian and officially went public in 2024. The platform was designed to let users share top articles from across the internet, eliminating the need to visit each site individually. Huffman developed an algorithm that surfaces content based on both freshness and user engagement, allowing the most relevant posts to rise to the top.

Reddit Launched Subreddits in 2008

Reddit works on an upvote system, where posts gain visibility based on how many users find them useful or relevant. Unlike other platforms that focus on “likes” or “dislikes,” Reddit encourages users to vote on whether a post adds value to the discussion. If it doesn’t get enough upvotes, it drops in visibility over time. Comments were added shortly after the platform launched, and by 2008, users could create their own subreddits to start topic-specific communities.

Reddit Rewards Relevance and Authenticity

Because of this structure, Reddit rewards relevance and authenticity. It’s not a platform where overly polished ads or self-promotion thrive. Instead, marketers can use Reddit to join existing conversations, provide value, answer questions, and share useful content in a way that resonates with niche audiences. When done right, this approach can build lasting credibility and help your brand stand out in the right communities. And so now, without further ado, let’s share some of those statistics that you’ve been waiting for.

There Are Over Half a Billion Users on Reddit

Reddit has grown into one of the largest online communities, with over half a billion users worldwide. This massive reach gives marketers the chance to tap into highly active, interest-based communities across nearly every topic imaginable.

Whether you’re targeting gamers, fitness enthusiasts, tech fans, or pet owners, Reddit has a space where your brand can join the conversation. With the right strategy, you can connect with people who genuinely care about what you have to say.

So, with so many users, now it’s important to understand the demographic breakdown. Comparing the following demographics to the demographics of your target audience can help you understand how important this social media platform can be to your marketing strategy.

Young Adults Are Reddit's Core Audience

In a 2024 survey, 46% of Reddit users in the U.S. were between the ages of 19 and 29, making Reddit a strong platform for reaching Gen Z and younger millennials.

51% of Reddit Users Are Female

Reddit confirmed that 51% of its user base is female, and 49% male, making it one of the most gender-balanced platforms.

Asian Americans Lead in Reddit Usage

36% of Asian American internet users reported having used Reddit, a higher percentage than both Black (14%) and white Americans, according to a 2024 U.S. survey.

Reddit Is a Platform For All Ages

In a recent Reddit presentation, the platform confirmed that users across all ages use Reddit, especially those 25-34 and 55+.

At the core of any marketing strategy are three goals:

• Reach the right people

• Engage them meaningfully

• Drive action

Reddit offers a powerful way to accomplish all three, especially for brands looking to cut through the noise of mainstream social media.

Reddit Reported $315M in Ad Revenue in 2024

In the third quarter of 2024, Reddit reported $315 million in ad revenue, up from $202 million the previous year. This is an impressive 56% increase. That kind of growth reflects more than just rising ad spend. It demonstrates real, measurable results for brands that understand Reddit’s unique appeal.

Reddit Users Are 22% More Likely to Intentionally Seek Content

Unlike passive platforms, Reddit users come to the site with a purpose. In fact, they’re 22% more likely to intentionally seek content than users on other social platforms. And they’re doing it in spaces that other platforms struggle to reach: 45% of Reddit users aren’t on Instagram, 69% aren’t on LinkedIn, and 58% aren’t on TikTok.

16% of Users Say a Reddit Ad Inspired Them to Research a Brand

This high intent translates to action. 16% of users say a Reddit ad inspired them to research a brand. Add Reddit’s ability to target niche communities, like a recent campaign that reached 74% of Reddit users who game on laptops or consoles, and it becomes pretty obvious that Reddit should be part of your marketing strategy.

Before we wrap up, let’s talk about Reddit as a business. It’s one thing to advertise on a platform, but it’s another to invest your marketing budget in one that’s financially strong, scaling fast, and showing long-term promise.

Reddit's Business Performance Keeps Growing

Reddit’s business performance over the past year shows the momentum that we like to see. Daily Active Uniques (“DAUq”) rose by 39% year-over-year, reaching 101.7 million users. This isn’t just traffic. We’re talking about highly engaged, returning users who come to Reddit with a purpose.

Reddit Reported $427.7 Million in Revenue for Q4 2024

Financially, Reddit reported $427.7 million in revenue for the fourth quarter of 2024. This is a 71% increase compared to the same period the previous year. Its gross margin hit a strong 92.6% for the quarter and 90.5% for the full year.

Reddit also achieved strong profitability, with fourth quarter net income of $71.0 million, representing 16.6% of revenue, and diluted earnings per share (EPS) of $0.36. The company’s adjusted EBITDA for the quarter reached $154.3 million, which is 36.1% of revenue, and operating cash flow came in at $90.0 million.

Reddit is showing signs of long-term business sustainability. For marketers, that translates to stability, innovation, and a platform that’s not just growing, but thriving.

Reddit is a thriving, fast-growing platform with a highly engaged, purpose-driven user base. The statistics we’ve covered make one thing clear: Reddit deserves a seat at the table in your 2025 marketing strategy.

Whether you're drawn to its growing U.S. base, rising global reach, or strong business performance, Reddit offers more than surface-level engagement. From niche targeting to high-intent interactions, this platform gives brands the chance to connect with the right audience in a meaningful way.

Use the data in this article to decide where Reddit fits into your broader social media efforts. Let user behavior, demographics, and ad performance guide how you show up, because when you approach Reddit with strategy and authenticity, you're not just marketing. You're participating.