27 Essential Threads Statistics You Need To Know In 2025

Remember when Threads first appeared and everyone wondered if it would really stick around? Fast-forward to 2025, and it’s clear the answer is yes. Created by Meta as Instagram’s text-based companion app, Threads gives users a fresh way to connect through short posts, replies, and trending conversations.

What started as a simple alternative to X has become a thriving hub for creators, brands, and everyday users who want quick, meaningful exchanges. Let’s take a look at the most interesting Threads statistics shaping social media this year.

Before we get into all of the Threads statistics that we’re going to share, let’s get into just what Threads is and how it works. Understanding the platform’s intents and nuances can help illustrate why it’s such an important platform to engage in if you really want to see and be seen.

Threads functions as a companion app to Instagram, but it focuses entirely on text-based conversation rather than images or videos. Users can log in with their Instagram accounts, carry over their followers, and post short updates of up to 500 characters, along with links, photos, and videos. Unlike Instagram, where visuals dominate, Threads encourages dialogue, quick thoughts, witty exchanges, and ongoing discussions that feel more casual and connected.

It’s designed for creators, brands, and everyday users who want to share ideas or join trending topics without the pressure of perfect visuals. Because it’s tied to Instagram, Threads blends familiarity with a fresh social rhythm, making it easy for users to switch between platforms. Whether you’re promoting content, networking, or simply sharing what’s on your mind, Threads offers a conversational space that bridges the gap between traditional social posting and authentic community interaction.

Let’s take a look at some interesting Threads usage statistics. Threads made its debut on July 5th, 2023, and immediately made headlines. Over 95 million posts were published within the first 24 hours of its launch, but the excitement didn’t stop there. By the end of that first month, Threads had already reached 100 million active users, making it one of the fastest-growing social platforms ever. Fast-forward to January 2025, and the platform’s active user count had soared to 320 million.

So, what are people posting about? Pretty much everything. From personal updates and motivational thoughts to lighthearted memes, engaging questions, and short videos, Threads has become a lively mix of creativity and conversation. Its versatility is part of what keeps users coming back. It feels personal, spontaneous, and social all at once.

Who is actually using Threads? It turns out that the platform’s largest demographic falls within the 25–34 age group, which makes up 36.39% of all users. The next biggest segment is the 18–24 age group at 19.29%, showing that Threads strongly appeals to younger, mobile-driven audiences who enjoy quick, conversational engagement.

Most Thread Users are Male, Between 23 - 25 Years of Age

Threads also leans heavily male. Sixty-eight percent of users identify as male, while 32% are female. Among men on the platform, 28% are between 23 and 25 years old, and within the 18–25 age range, 11% of users are male and 5% are female. Still, Threads isn’t limited to just one generation. Users aged 45 and older account for 25.68% of its audience. Available in 100 countries and supporting more than 30 languages on iOS and Android, Threads has a global presence that continues to expand.

Threads’ global reach in 2025 shows how differently audiences around the world engage with the app. Armenia leads the way, accounting for 48.26% of Threads’ total users, making it the most active country on the platform. Interestingly, every Armenian user accesses Threads from a desktop device, reflecting a distinct pattern compared to other markets.

In the United States, 17.32% of Threads users come from a mobile-first culture, with all activity happening through mobile devices. Germany, which contributes 7.91% of total users, shows a similar split, with 94.29% of users preferring mobile access and only 5.71% using desktop.

Beyond these regions, Vietnam represents 5.23% of the Threads user base, while 5.07% of users are from the Philippines. This worldwide spread highlights how Threads’ growth continues to shape social conversations differently across global audiences.

As a social media agency with roots in the United Kingdom and offices in both Bath and New York, we couldn’t skip a closer look at Threads’ UK performance. One year after its debut, Meta’s microblogging platform had climbed to become the 12th highest-reaching social media service in the country. By July 2024, Threads was reaching 5.3 million online adults, about 11% of the UK’s digital population.

While X (formerly Twitter) still holds the top spot among microblogging platforms, its grip continues to loosen. The platform’s monthly adult reach dropped from 27.9 million in 2021 to 26.5 million in 2022, and again to 23.8 million in 2023. By mid-2024, that figure had fallen further to 22.2 million, losing another 1.6 million adult visitors.

Daily Usage of Three Minutes Per Day

UK Threads users, however, seem to engage in shorter bursts. The average daily usage is now around 3 minutes per day, which is a significant dip from the 14-minute average recorded in July 2024, the month of its launch.

And what about our friends across the pond? In the United States, Threads continues to gain impressive traction. According to eMarketer estimates, the platform now counts 33.9 million monthly active users in 2025, up from 23.7 million in 2023. This steady growth shows how quickly Americans have embraced Meta’s conversational offshoot, using it as a more casual space to connect, react, and share commentary.

It’s no surprise that many of the platform’s most-followed accounts belong to well-known American celebrities and creators. Household names like Selena Gomez, Kylie Jenner, Kim Kardashian, Jennifer Lopez, Taylor Swift, Khloe Kardashian, Will Smith, and MrBeast dominate the platform’s follower charts. And while not American, Neymar Jr. and Shakira also rank high among Threads’ global favorites, proving that the platform’s appeal extends far beyond national borders.

Threads’ entrance into Meta’s advertising network has opened up exciting new possibilities for marketers, especially as the platform continues to attract a growing, engaged user base. Early estimates suggest that Threads’ CPM (cost per thousand impressions) will range between $5 and $10, while its RPM (revenue per thousand impressions) could reach between $10 and $20, averaging around $15. These projections are grounded in Meta’s existing ad infrastructure, which already supports sophisticated targeting, audience segmentation, and cross-platform integration between Facebook and Instagram.

Threads’ approach is naturally being compared to X’s (formerly Twitter), which has faced ongoing struggles with declining ad revenue and inconsistent brand management. While X maintains a CPM around $10, its limited ad formats and focus on short-form text posts make it less adaptable to diverse ad placements. Threads, on the other hand, benefits from Meta’s established ecosystem, offering more visual, interactive, and data-driven ad options.

Based on hypothetical projections, Threads could generate around 50 billion ad impressions per month, compared to X’s estimated 100 billion, but with higher engagement and better ad performance. Using its midpoint RPM of $15 and an estimated 100 million monthly active users, Threads’ potential monthly ad revenue could approach $75 billion, a sign of just how lucrative Meta’s integrated advertising model could become as the platform continues to expand.

Threads’ growth is making a clear financial impact within Meta’s ecosystem. Analysts at Evercore ISI project that Threads could generate $8 billion in revenue by the end of 2025 and climb to $11.3 billion by 2026, making it a key contributor to Meta’s expanding portfolio. That forecast reflects how quickly Threads has evolved from a social experiment into a serious business driver.

Users are Spending an Increasing Amount of Time on Threads

While user engagement still trails behind its main competitor, X, Threads continues to trend upward. Android users currently spend an average of 34 minutes per month on the Threads app, compared to five hours and 19 minutes for X. Even so, that figure represents a 50% increase in time spent between May and August 2024. This is a strong indicator of user retention and interest.

Growth in active users tells an equally impressive story. Threads’ user base expanded from 100 million in Q3 2023 to 130 million by Q4, marking a 30% increase. It stabilized at 150 million in early 2024, then jumped to 200 million by Q3 and 275 million by Q4. This steady rise in both activity and reach positions Threads as one of the fastest-growing apps in Meta’s history, and one that’s quickly turning engagement into revenue.

Let’s cut to the chase. Twitter (now X) still holds a larger user base, but Threads is quickly closing the gap. Considering Twitter has been around since July 15, 2006, while Threads only launched in 2023, its rapid rise is remarkable. X continues to face a gradual decline in usage and ad revenue, while Threads’ numbers keep climbing quarter after quarter.

Threads is Growing, Whereas X is Losing Followers

The two platforms also differ significantly in how they operate. While both focus on short-form conversation, Threads feels more integrated with Meta’s broader ecosystem, offering a blend of Instagram familiarity and text-first engagement. X, meanwhile, relies heavily on its long-standing format and subscription model but has struggled to maintain user satisfaction and advertiser trust.

Here’s a quick comparison of how Threads stacks up against X in 2025:

Threads’ app performance shows just how rapidly it has captured global attention. Since its launch, the Threads app has exceeded 100 million downloads on the Google Play Store alone, with millions more on iOS. In March 2025, it was downloaded 18 million times worldwide across both Google Play and the App Store. We take that as a clear sign that user interest remains strong nearly two years after launch.

Threads Connected with 100 Million Users in Just Two Days

What truly sets Threads apart is the speed at which it gained traction. The platform reached 100 million users in just two days, setting a new benchmark for social media growth. To put that into perspective:

• Threads: 2 days

• TikTok: 9 months

• Facebook: 54 months

• Twitter (now X): 60 months

This remarkable growth highlights how Meta’s integration strategy with Instagram has fueled immediate adoption. Threads didn’t just enter the market. It sprinted ahead, redefining how fast a social platform can connect users worldwide.

Threads is a growing platform that’s reshaping how people connect, share, and build communities online. Use these Threads statistics to guide your social strategy and understand where your brand or clients can gain traction in 2025 and beyond. Whether it’s through smart content planning, audience engagement, or future ad campaigns, Threads offers plenty of potential for brands ready to join the conversation.

If you’re exploring how Threads fits into your marketing mix, The Social Shepherd can help you craft a data-driven approach that gets real results.