Since its creation in 2004 by Mark Zuckerberg, Facebook has grown into a multi-billion dollar company that sees users flock to the site in hundreds of millions every day.
With such a wide range of active users, the opportunities to reach an audience through marketing and Facebook advertising have never been higher.
That's why we decided as a Facebook Advertising Agency, to find all the statistics necessary to understand how Facebook can impact businesses globally in 2025.
We've even sorted them into handy sections for you - covering everything from exactly what age demographics are the fastest-growing on the platform to exactly how to optimise your Facebook video content.
As of Q4 2024, there are 3.068 billion monthly active users on Facebook, making it the largest app in the world. It's seen a slight decline from 3.080 billion users in Q3 2024, making it the first decline ever.
Interestingly, Facebook skews more male-dominant, so one to consider when applying specific strategies as a business when targeting consumers.
Whilst the average user spends this time, seeing the average time below for younger audiences indicates that Millenials and above are spending more than the average on Facebook.
This time spent on Facebook suggests that younger users are increasingly favouring other platforms, and hopping between several platforms during their day.
This ranking reflects Facebook's continued importance in users' daily online activities, providing significant opportunities for visibility and engagement.
This widespread adoption in the US shows Facebook's role as a mainstream social media platform with broad appeal across all demographics.
97.5% of Facebook's revenue comes from its advertising platform, making it $160.38 billion coming from Ads.
See here for a full overview of their 2024 financials.
Facebook has become a vital part of all businesses marketing strategy, with now more than 10 million advertisers globally utilising Facebook Ads.
To stand out with your Facebook Ads, make sure to look at some of Facebook's top tips to drive better conversion.
This is a testament to how fast eCommerce has grown as an industry, and how advertisers are using Facebook to drive significant growth for their brands.
Followed by 36% on TikTok and 29% on Instagram.
Mobile continues to dominate usage across all social media platforms, so it's no surprise a large number of users use Facebook strictly on their mobile devices.
On the flip side, only 1.5% of users of Facebook access it only on a desktop. With the remainder using a mix of both mobile and desktop.
A predominantly mobile part of Facebook, Stories, are now viewed by 500 million users each day.
In November 2023, the typical engagement of Facebook page fans with posts was 0.06 percent. Among the different types of posts, images grabbed the most attention, with a higher interaction rate of 0.1 percent. On the flip side, link posts experienced the lowest engagement, with a rate of 0.03 percent.
For accounts between 2,000 to 10,000 followers the engagement rate is 1.76%.
A recent study found that people watch 74% of Facebook videos without sound. The majority of Facebook videos begin playing without audio, so it's vital to focus on visuals to grab the viewer's attention.
The potential audience that can be reached on Facebook Reels is around 616.8 million, which is around 31.1% of Facebook’s total ad inventory.
If a Facebook video is watched for longer than 3 seconds, it counts as a view. If it is watched for longer than 10 seconds, it means that viewers are actively digesting and receiving your content.
With Facebook being one of the leading social media platforms in the world, it's important you know the impact it can have and the most interesting statistics available.
Apply these statistics for your business to ensure you have the most relevant, up-to-date marketing strategies.
Or just simply sit back and enjoy everything Facebook has to offer!