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Top Agencies

Top 13 FMCG Marketing Agencies In The UK (2024)

Herd 1 profile
Jack Shepherd
Co-Founder & Marketing Director
Updated on 23 Feb 2024

Finding the right marketing agency for your FMCG brand is challenging.

You probably have many competitors, and you want to make sure your brand will stand out.

But, a good agency will understand and know how to get consumers' attention while building your brand image, increasing your sales with Facebook Ads or help with any promotional campaigns you might want to run.

Today we're sharing another Top List with the best FMCG Marketing Agencies in the UK, so you don't have to spend as long searching for the right one.

Whether you're a food, drink, confectionery, toiletry or household goods brand, we have the perfect agency for you in this article.

Ready? Let's start.

What Makes A Top FMCG Marketing Agency?

Of course, not all agencies deliver the same results.

So making sure an agency is the perfect one for your brand requires a bit of background research, which we have simplified in a few bullet points:

  • Case Studies: Case Studies are always the best way to see if an agency delivers good results. Seeing examples and data will help you understand what each agency could do for you.
  • Clients: Ensure that the agency has clients similar to you and in your same market, proving their expertise with FMCG companies.
  • Expertise: Not only how long they've been working with FMCG clients, but also making sure they have specialists within the team that will precisely know your brand needs.
  • Awards: Yes, working with an agency that has won awards is a great sign. If a well-known external institution recognises a good campaign, it's a green flag for you to give them a chance!

Now that we've listed the top things to look at when considering an agency, let's jump into the top FMCG marketing agencies you can find in the UK!

Top FMCG Social Media & Paid Media Marketing Agency

1. The Social Shepherd

The Social Shepherd - Social Media Agency

At The Social Shepherd, we work with FMCG brands to develop their Social Media, Paid Media campaigns, Influencer activations and Creative to drive significant growth.

While it may seem biased, we're putting ourselves #1. We're able to back it up with the results we've driven our FMCG clients and the awards we've won, such as Best Large Social Agency and Best Integrated Campaign.

Our services in more detail are:

Social - We help build cult-like social media communities. Managing your content strategy, channels, content creation, community and much more.

Creative - We produce social-first creatives (always-on and campaign) that entertain and engage your audience (TikTok, Reels). Our team produces everything from UGC to high-production, graphic design, AR and motion.

Paid - We're performance-driven marketers, and when it comes to Paid, we're one of the best. Our team manages your Paid Social and Paid Search to increase your return on ad spend and brand awareness.

Influencer - We manage influencer and creator campaigns to amplify your brand.

Other stats about us:

  • Team size of 60+ and growing
  • Offices in the UK and US
  • Experts in each specialism of Social, Paid, Creative and Influencer
  • The social agency behind your favourite brands

So if you're interested in us driving growth for your brand, then get in touch with our team on the button below.

Or, if you want to learn more about what we do, then you can find more details here.

Top Creative & Branding Agencies for FMCG Brands

2. Walker Agency

Walker is a full-service creative agency based in Bournemouth.

With a team of 30, they offer creative services such as branding, video and photography content, and print and packaging design.

Some of the brands they've worked with are Kandoo, Dentyl, Mentos and Herbalife.

Walker Agency Top Creative & Branding Agencies for FMCG Brands

3. Together Agency

Together is an agency based in Nottingham that offers creative services such as rebranding, brand development, packaging, and website design.

They've worked with brands such as Eat Wild, Juni 93, Pukka Pies and Tetley.

Together Agency Top Creative & Branding Agencies for FMCG Brands

4. Elvis London

Elvis London is a creative partner that has won several awards for its creative campaigns.

As they say, their mission is to use unexpected and unforgettable content to help brands grow.

They've worked with well-known FMCG companies such as Cadbury, Walkers, Doritos and Kellogg's.

Elvis Top Creative & Branding Agencies for FMCG Brands

5. James Branding

James is a branding agency focused on brand expression, experience and management.

They do this by bringing together creativity, curiosity and strategic expertise to help international brands grow.

They have offices in London and around the world.

Top Creative & Branding Agencies for FMCG Brands


Top PR Agencies for FMCG Brands

6. Jellybean Creative

Jellybean is a Surrey based agency that offers PR, digital PR and events, among others.

They specialise in food service, hospitality, retail and consumer.

Since they launched the agency 31 years ago, they've worked with brands like Ferrero, Porky Whites and Kanzi.

Top PR Agencies for FMCG Brands

7. Branzen

Brazen is an FMCG PR agency with offices in Manchester that helps secure retail listings and keep a product in a high commercial position.

They have been highly awarded for their PR campaigns and worked with Cadbury, Oreo and Dr Oetker.

Top PR Agencies for FMCG Brands

8. PR Agency One

Agency One is a PR agency based in Manchester that has received several awards due to its Public Relations campaigns.

They specialise in different markets, such as FMCG, working with clients like AppliancesDirect and Decathlon.

Top PR Agencies for FMCG Brands

9. Publicasity

Publicasity is a PR agency based in London specialising in Food & Drinks clients for both B2B and B2C companies.

They offer insight-driven campaigns to companies such as Heinz, Heineken and Vitamix, among others.

Top PR Agencies for FMCG Brands

Top SEO Agencies for FMCG Brands

10. Eat Marketing

Eat Marketing is a food-focused marketing agency based in Coventry that offers a wide range of services to this specific industry.

They've done branding, website maintenance and SEO for Linfords, Shire Foods and Larder.

Eat Marketing https://www.jamesbranding.com/

11. FullEStop

FullEStop is a marketing agency with offices in the UK and other countries worldwide that offers website design and SEO for a wide range of clients and the FMCG industry.

As an example, they've previously worked with Unilever before, which is one of the biggest FMCG companies in the world.

FullEStop https://www.jamesbranding.com/

12. Online Growth Guru

Online Growth Guru is an SEO agency based in Manchester specialising in the Food & Drink industry, providing SEO and PPC services.

They've worked with brands such as Carlsberg as an example.

Top SEO Agencies for FMCG Brands

13. Click Intelligence

Click Intelligence is a company that offers SEO services to Food & Beverages brands.

With offices in Cheltenham and London, they ensure to boost online visibility to their clients through a deep SEO understanding, dedicated specialists and strategic reporting.

Top SEO Agencies for FMCG Brands

Why Hire One Of The Best FMCG Marketing Agencies?

With more and more competitors in the FMCG market, finding an agency that will help you stand out from the crowd and gain visibility online.

The Social Shepherd can help you be seen by your target audiences and convert this traffic into sales.

If you'd like to have a chat with our team, get in touch by clicking the button below:

Herd 1 profile
Written by
Jack Shepherd
Hi! I'm Jack, Co-Founder of Social Shepherd. I didn't choose the name of the agency, but now you can see where it's from...
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