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Paid Media is the backbone to the success of any growing brand in 2022.
So it's no surprise you're looking to find one of the best Paid Media agencies in the UK.
But, it's tough to find an agency that is trusted and reliable. This is exactly why we've created this very article, so you have all the best agencies in one easy list.
Now, you don't have to search across the 679,000,000 results that Google presents you with.
We're going to cover paid media experts in eCommerce, B2C, B2B, SaaS and Small Businesses.
Sounds good?
Let's get stuck in.
As you might have guessed, not all performance marketing agencies are the same. We’ve done all the hard work and created a list of the 13 best UK performance marketing agencies. This list hasn’t been created using only our criteria but the main points that make a top performance marketing agency.
Without verifiable and provable results, how would you ever know an agency can do what they say they can? Check their case studies section and client references to ensure they can deliver on their claims.
Are you a B2B brand? eCommerce? Small Business?
Make sure they have relevant experience in your industry and your size of business.
For example, here at The Social Shepherd, we are specialists at eCommerce businesses, making us a great option for any brand that sells products online, but not so much for B2B businesses.
Maybe you're missing opportunities out in Paid Social and need an agency with expertise within that section of Paid Media. Look deeper into their case studies to ensure it's not just one channel they've performed in but can help you across a variety.
Throughout the proposal and intro call stages, how has their communication been? Has it been efficient and friendly? Make sure it fits in line with the ways you like to communicate and work.
Now that you know what to look for let’s jump into the top paid media agencies you can find in the UK!
Yes, that’s us, and we’re proud to say that we’re considered as one of the best Paid Media agencies in the UK, won not one but two Paid Media Awards UK in 2022 for 'Best Integrated Paid Media Campaign' & 'Best Use of Facebook/Instagram Ads' with our client Passenger Clothing, as well as been highly commended at the Performance Marketing Awards!
It might look biased, but we’ve proven that we can deliver what we promise to our clients with several case studies in a record time. Also, as we mentioned before, we know the importance of having a multi-platform to diversify your customer acquisition source, to increase your ability to scale & dampen performance volatility.
What can we do at The Social Shepherd?
Paid Social - We take a multi-channel Paid Social approach, and increase your ROAS across Facebook, Instagram, Pinterest, TikTok & Snapchat Ads. Allowing us to diversify your customer acquisition, dampen performance volatility and build omnipresence for your brand.
Paid Search - We create and optimise Paid Search campaigns designed to scale your brand in the most cost-effective way across Google Search Ads, Google Shopping & Smart Display. Using industry best practices and utilising the power of Google's algorithm, we ensure our client ad accounts are optimised to make sure that ads are appearing for the right user at the right time when they are ready to convert.
But not only do we help with media buying, but our creative offering also makes us different:
Creative Production - Without great creative for your paid media campaigns, especially Paid Social, you'll struggle to drive performance. That's why we built a dedicated creative team to support the work of our paid media specialists.
We're proud to say we're both Google and Meta Partners, which allows us to have better insights and access to advice and best practices.
But, if what you want to see is some data and proven results, here you have a few:
So, if you'd like us to scale your eCommerce or B2C business, then click the button below to have a free strategy call with our Paid Media team.
Verb is a Paid Media agency from London that focuses on the best Luxury brands.
Their Paid Media team is trained to run all channels, so they don't have a one-channel specialism, making them flexible to your needs and the platforms you want to get assistance with.
The core channels they focus on for the majority of their clients are:
Verb has driven results for clients such as Claridges, Creed Fragrances, Clive Christian, The Calzedonia Group and more.
Impression is an award-winning agency from London and Nottingham and has a core focus on Paid Media.
They've won awards with The Drum, Biddable Media Awards, European Search Awards and Deloitte.
With a team of 97 across their two offices, they have the expertise required to scale & grow your business.
In Paid Media, they help with PPC, Paid Social Advertising, Google Shopping, Display, Consultancy & Video Advertising.
They also boast of having tight-knit relationships with the biggest paid media platformhttps://thesocialshepherd.com/admin/entries/blog/50438-top-paid-media-agencies-uk#s.
Google Ads - Premium Partner
Microsoft Ads - Select Partner
Meta - Business Partner
Ality, a team of digital marketing specialists that help brands grow with Paid Media.
They mention that their best work is done collaboratively with clients rather than seen as an external resource.
Based in London, they're a great choice for any company looking for paid media specialists in Search, Social, Display or Spotify Ads.
Clients they work with:
93x is a Paid Media agency for B2B, technology and SaaS businesses.
They have a deep understanding of B2B marketing and the difference that comes with understanding the customer journey and purchasing decision someone has to make.
All of their activity has a focus on lead generation, pipeline and revenue increases. For them, it's all about quality, not quantity, so even if particular search terms have small amounts of volume, they will still look to target them as there can often be a higher deal value.
Based in Manchester and Preston, Soap Media is a talented strategic & creative digital marketing agency that focuses on Paid Media.
Having worked with AA Tyres, Blackpool Pleasure Beach, The Grand Theatre, Booths Supermarket, American Golf, amongst many others, they understand how to create paid media campaigns that drive performance across a wide variety of industries.
Algebra is a PPC Agency based in London.
They offer services such as Paid Search, Paid Social, Appr Promotion, Shopping Ads & consultancy, for brands like John Lewis, Escape Hunt and Panasonic, amongst many others.
The Nest is a Paid Media Agency that helps brands flourish and thrive.
As a boutique agency based in Bristol, they can offer all the services a larger agency would but give more attention to your brand. Their services include:
Enjoy Digital is a Leeds based agency that helps businesses scale with Paid Media.
All of their Paid Media activity works towards the central goal of increasing your ROI.
How their Paid Media service looks like:
Circulate is a digital ads agency with offices in Sheffield, New York, Manchester, Barcelona and Brighton.
They offer PPC and Paid Social services and have worked with brands like the NHS, Octopus and Wifinity.
Cardiff based marketing agency Liberty Marketing have a strong focus on Paid Media, PPC & Paid Social.
They help their clients create profitable, data-driven paid media campaigns that drive conversions all across the web.
As a part of their Paid Media service offering, they'll work with you on:
Bamboo Nine is a Brighton based paid media agency with a wealth of experience.
They focus on creating consistent month on month growth to ensure your business is always growing.
But what other reasons do people choose Bamboo Nine as their Paid Media agency?
eCommerce Paid Media Agency, AGY 47, help their clients with Paid Search & Paid Social.
Based in Newcastle, but have clients all across the UK. and the world.
Some of their clients include Clarks, Pink Boutique, Flybe, Visit England, Berghaus and N.Peal.
Simply put, your brand deserves the best.
Choosing a Paid Media agency that isn't up to scratch, can waste more budget on campaigns that aren't driving performance, than the difference in fees between a good and a bad agency.
Not only this, but they'll help you achieve the desired result much quicker than a less experience paid media agency.
That's where we can help at The Social Shepherd.
We drive serious growth and ROI for our clients in both Paid Search & Paid Social, and have a team of experienced media buyers that know exactly the right strategy to implement for your brand.
If you’d like to have a chat with our Paid Media team, get in touch by clicking the button below:
Want to see other top marketing agencies from the UK? See from our list below to find yours:
