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Zoë Stephenson Co-Founder & Managing Director

22 Best Social Media Management Tools You’ll Ever Need in 2021

Today, every brand needs a strong social media strategy to boost brand awareness, earn audience trust, and encourage sales. Consumers around the world rely on social media for peer opinions and general info on your brand.

In fact, 45% of global consumers say they use social media at least once a month to research prospective products and brands before spending their money.

That’s why every brand – big and small – needs the best social media management tools in 2021. The right tools can help you save time, reach more people, publish better content, learn about your brand’s reputation, and so much more.

As a social media management agency, we know choosing the right social media tool is a daunting task. That’s why we compiled the best ones here, organised by solution so that you can find the right one for you.

What is the Best Social Media Management Tool for ___?


Social media management tool

Best for…

Pricing per month

Buffer

Scheduling and publishing for small businesses

Four plans ranging from £0 to £71

MeetEdgar

Scheduling and automated resharing from an evergreen library for small businesses

£14 or £35

SocialPilot

Scheduling and content creation for SMBs, agencies, and enterprise

£22 to £61 and up for enterprise

SmarterQueue

Automated scheduling and engagement with seamless scaling

Three plans ranging from £14 to £54 with a custom option starting at £14

Hootsuite

No-nonsense scheduling and planning for brands of all sizes

£22 to £460 and up for enterprise

SEMrush Social Media Poster

Easy scheduling and analytics for SEMrush users

Three plans starting at £86

Anchor

Fast and easy audio content creation

Free + monetization

Typo Style

Quick social media image creation

Free

Canva

User-friendly yet powerful graphic design tools

Free with paid plans starting at £7 per person and £110 for enterprise

Powtoon

Template-based video creation platform

Free with pro plans starting at £65 if billed monthly and £15 if billed annually

Animoto

Canva-like tool for custom video creation

Free with pro plans at £12 and team plans at £30 if billed annually

CoSchedule

Curate, organise and publish content across social media

It starts at £22

Elink.io

Curate bookmarks to transform into web pages for sharing

Free with paid plans starting at £9

Scoop.it

Topic-based content curation and organisation

Starting at £9 for pro

Quuu

Daily content curation from real humans

Free with paid plans running £14 or £36

Linqia

AI-powered influencer platform for finding influencers and maximising ROI

By request only

Awario

Streamlined influencer research and monitoring

Three plans ranging from £18 to £180 for enterprise

Klear

All-in-one influencer CRM and analytics tool

By request only

Keyhole

Full-suite social monitoring tool specialising in hashtag analytics and influencer marketing

Multiple plans starting at £32 and custom plans for enterprise

Hashtagify

Ultimate hashtag research and tracking tool for Twitter and Instagram

Plans start at £15 and offer custom add-on packages

Falcon.io

Advanced social listening and monitoring for sentiment and demographics

It starts at £95 with custom plans for enterprise or large companies

Sprout Social

Complete social media CRM with advanced social listening and monitoring

Three plans ranging from £72 to £180 for enterprise


Use this chart to find the best social media management tool based on your price or solution. We made sure to include a range of tools for every budget and need.

Keep in mind that many of these are all-in-one tools or include several features beyond the category they’re listed under. A scheduling tool might include social listening, hashtag research, and content curation, for example.

The Best Social Media Management Tools for Scheduling

Scheduling a week’s worth of social media posts across multiple platforms can take hours. Instead, use these social media scheduling tools.

Just integrate your brand’s social media accounts through the API and control all your posts from a single dashboard. Most also include analytics to check your performance and other useful features.

1. Buffer

Buffer - Social Media Tool & Software

Buffer offers user-friendly social media management tools for scheduling posts, engaging with your audience, and seamless team collaboration. Beyond scheduling, Buffer has interesting features for Instagram engagement and accelerating eCommerce sales.

Best for:

  • Small businesses
  • Medium businesses
  • Instagram
  • Ecommerce

Top features:

  • Free plans available and paid plans start at around £10/month
  • User-friendly content planning and scheduling
  • Links with Facebook, Instagram, LinkedIn, Pinterest, and Twitter
  • Instagram Story planning and scheduling
  • Seamless team collaboration

Downsides:

  • You’ll need to buy a separate plan for analytics
  • Not ideal for enterprise or larger businesses

2. MeetEdgar

MeetEdgar - Social Media Scheduling Tool

Keeping up with fresh content can be a pain. MeetEdgar lets you schedule unlimited posts and link an evergreen content library for automatic resharing every week. Categorise your library by format or topic and decide how often to reshare.

Best for:

  • Small businesses
  • Small social media teams
  • Brands with lots of existing content to share

Top features:

  • Unlimited scheduling for every plan
  • Automate resharing from an evergreen content library
  • A/B testing

Downsides:

  • Limited automation and categories on lower priced plan
  • Tough to scale with prices doubling between plans

3. SocialPilot

SocialPilot - Social Media Software For Scheduling Posts

SocialPilot is one of the best social media management tools for scaling, offering tons of capabilities and affordable plans for everyone.

Best for:

  • Agencies, small businesses, and enterprise
  • Scheduling and analytics
  • Bulk scheduling and editing

Top features:

  • Branded enterprise solutions
  • Unlimited analytics and capabilities for agencies
  • Keyword-based content curation
  • Discover trending topics
  • Macro and micro views within the calendar

Downsides:

  • Small businesses might feel overwhelmed with features
  • No social inbox management for the lowest priced plan

4. SmarterQueue

SmarterQuerer - Social Media Scheduler

SmarterQueue is an all-in-one tool for scheduling, content creation, analytics, competitor analysis, and more. Automated category-based scheduling and engagement maximise your time and energy.

Best for:

  • Agencies and businesses with large audiences to keep engaged
  • Automated curation, sharing, and engagement
  • Flexible scaling

Top features:

  • Instant publishing to multiple profiles from one screen
  • One-click recycling for resharing later
  • Smart insights to figure out what works best
  • Customisable plans starting at £14

Downsides:

  • Small businesses or pages may not need all the automation features
  • Brands without a large content library can’t benefit as much from the automation

5. Hootsuite

Hootsuite

Hootsuite is a simple yet powerful social media management tool for easy post scheduling, creation, and engagement from one convenient dashboard.

Best for:

  • Scheduling and publishing posts
  • Managing posts and planning calendars
  • Small business, teams, and enterprise

Top features:

  • Scheduling with instant post previews for each platform
  • Asset library with platform optimisation
  • Custom industry enterprise packages
  • Seamless engagement across all accounts in the dashboard
  • Multiple plans available for brands of every size

Downsides:

  • No collaboration feature on lowest price plan
  • Large price jumps between plans
  • Limited capabilities for the cost

6. SEMrush Social Media Poster

SEMrush - Social Media Tool For Instant Scheduling

Your favourite SEO tool, SEMrush, also offers built-in social media management tools for instant scheduling. Integrate your social media profiles for seamless cross-posting, curation, and of course, SEMrush’s excellent tracking.

Best for:

  • Businesses with an existing SEMrush account
  • SMBs and startups
  • Analytics and tracking

Top features:

  • Compare your post content and engagement to competitors’
  • Schedule posts at optimal times for engagement
  • Streamlined analytics to link with your site’s

Downsides:

  • Not available as a standalone tool
  • Costly if you don’t have a SEMrush account already
  • Limited capabilities

The Best Social Media Management Tools for Content Creation

These social media content creation tools include customisable templates, inspiration, stock material, and much more. Use them to create audio, video, graphics, and other content for your social media posts.

7. Anchor

Anchor - Tool for audio

Owned by Spotify, Anchor is a free audio content creation tool. Use Anchor to create instant podcasts, clips, and recordings straight from your phone without any editing knowledge.

Best for:

  • Audio creation on the go
  • Small businesses and entrepreneurs
  • Testing different types of audio content

Top features:

  • Ability to record with multiple hosts
  • Integrate any tracks from Spotify
  • Drag-and-drop audio builder
  • Monetisation possibilities
  • Analytics

Downsides:

  • Restrictive for experienced podcasters
  • Sharing to typical social media accounts may require integrations

8. Typo Style

A picture containing diagramDescription automatically generated

Typo Style is a mobile app you can use to create custom social media banners and posts. Choose from existing styles, upload your own photos, and transform words into attention-grabbing text.

Best for:

  • Entrepreneurs, small businesses, and independent creators
  • Quick content creation on the go

Top features:

  • Photo editing, filters, and collages
  • Templates for social media platforms
  • Upload photos and adjust colours for branding

Downsides:

  • Only available as mobile app
  • Limited capabilities
  • Not ideal for large businesses

9. Canva

Graphical user interface, diagram, applicationDescription automatically generated

You can’t go wrong with Canva when it comes to the best social media management tools for content creation. Canva offers engaging templates in the right size for each social media platform and tons of features even under the free plan.

Best for:

  • Brands of all sizes with basic graphic design needs
  • Teams with minimal graphic design experience
  • Social media-ready graphics

Top features:

  • Customisable templates sized for each platform
  • Tons of capabilities even under the free plan
  • Brand kits for seamless collaboration
  • Integration with other social media tools

Downsides:

  • Priced per person per month
  • Important features missing from the free plan

10. Powtoon

Powtoon - Social Media Video Tool

Need to create videos that look professional for your brand’s social media but lack the know-how? Powtoon can help. Use the Powtoon template library to start your creation and customise a video all on your own.

Best for:

  • Brands of all sizes – Powtoon says 96% of Fortune 500s use their tool
  • Teams that create a lot of video content or would like to
  • Brands without the budget for a full video team

Top features:

  • Customisable templates categorised by industry or solution
  • Integrates with some social media and marketing tools
  • Easy collaboration for teams
  • Free and low-cost plans available

Downsides:

  • Free videos include the Powtoon watermark
  • Monthly billing costs over 3x more than annual billing

11. Animoto

Animoto - DIY Video Editor Tool

Have you ever wished there was a Canva for video creation? Introduce yourself to Animoto: a DIY online video editor with impressive customisation options.

Best for:

Top features:

  • Free and affordable plans available
  • Customisable templates for all kinds of video creations
  • Embedded stock music and photo library
  • Integrate with social media platforms for seamless sharing

Downsides:

  • Only one user account on the pro plan
  • Big jump in price between pro and team plans
  • Free plans must keep Animoto watermark

The Best Social Media Management Tools for Content Curation

Sometimes, you just need awesome content from other sources to share on social media in between your original posts. These social media management tools for content curation can help.

Use them to search and filter content across platforms based on the topic or other factors. Connect with creators while keeping your audience engaged.

12. CoSchedule

CoSchedule - Marketing Calendar Tool

CoSchedule’s Marketing Calendar is one of the best social media management tools because it brings clarity to your content curation. Organise your brand’s assets based on content type and schedule them to go out on social media (or anywhere) within CoSchedule.

Best for:

  • Curating and sharing owned assets like blogs, photos, and videos
  • Staying focused across multiple platforms
  • Small teams

Top features:

  • Drag-and-drop scheduler and organiser
  • Bulk scheduler
  • Automate publishing
  • Social campaign templates
  • Marketing integrations

Downsides:

  • Not ideal for teams or agencies
  • Mostly for curating own content

13. Elink.io

Elink - Content Curation

Elink lets you level up from boring links with templates for creating curated web pages, emails, widgets, and social bio links. All you need is a link.

Best for:

  • Organising curated content for social media sharing
  • Brands of all sizes

Top features:

  • Bookmark manager for grabbing and organising content
  • Content editor for customisation
  • Templates for easy branding
  • Curate bulk links and RSS feeds
  • Integrate with other tools and automate

Downsides:

  • Integrations and sharing limited in the free plan
  • Automations only available in the most expensive plan

14. Scoop.it

Scoop.It - Content Curation Tool For Social Media

Scoop.it takes the hassle out of finding credible content to curate for social media. Use Scoop.it as a social media management tool to aggregate expert content and share it to a targeted audience on social media.

Best for:

  • Small businesses to enterprise companies looking for easy content curation
  • Brands in niche industries who need expert-vetted topics

Top features:

  • Topic-based curated pages and categories
  • Integrate with social media for sharing
  • Sharable via a direct link as well
  • Custom templates for branding

Downsides:

  • The free plan doesn’t offer social sharing integrations

15. Quuu

Quuu - Hand Curated Social Media Content

Quuu automates content curation, but there’s a catch: humans hand-select your content. Just create a free Quuu account, link one social media scheduler, choose up to 500 topics, and get publishing suggestions every day.

Best for:

  • Businesses with a large social media following
  • Streamlining hand-curated content on topics
  • Agencies managing up to 100 social media accounts

Top features:

  • Choose from over 500 interests for curation
  • Suggestions appear in your publisher each day
  • Manually approve the best ones

Downsides:

  • Limited suggestions on the free plan
  • Not available for Pinterest or Instagram

The Best Social Media Management Tools for Influencer Research

91% of respondents to a 2021 survey say influencer marketing is effective as a marketing tactic. Meanwhile, two-thirds admit to suffering from fraud at the hands of influencers. A little influencer research with the right social media tool can help you avoid fake engagement, fake followers, and wasted money.

16. Linqia

Graphical user interface, applicationDescription automatically generated

Linqia is an AI-powered influencer platform. Brands can use the Linqia database to find influencers for specific objectives or niches, choose optimised content, and vet engagement potential with algorithm technology.

Best for:

  • Businesses with large marketing budgets
  • Using AI to drive the most ROI from influencer marketing

Top features:

  • Find the best influencers for meeting campaign goals
  • Decide which type of content will perform best with influencer audiences
  • Take the question out of engagement and metrics

Downsides:

  • Caters to global brands
  • No public pricing

17. Awario

Awario - Social Monitoring Tool

Awario is mainly a social monitoring tool, but they also offer a tool for discovering and following influencers for future campaigns.

Best for:

  • Businesses of all sizes thanks to flexible plans
  • Finding and filtering influencers in your niche

Top features:

  • Customised alerts for topics or keywords
  • See influencer feeds within the platform
  • Filter by engagement or platform

Downsides:

  • No sharable reports or exports on the lowest price plan
  • API only available for enterprise

18. Klear

Klear - Influencer CRM Platform

As one of the best social media management tools for influencers, Klear serves as a complete CRM. You can complete everything from discovery and vetting to messaging within the Klear platform.

Best for:

  • Instagram, YouTube, and TikTok
  • Global brands, agencies, and early startups

Top features:

  • Instant demographic analysis on audiences
  • All-in-one platform from research to outreach
  • Track your campaign results
  • Algorithm scores influencers to fit with your brand’s goals

Downsides:

  • No freemium version
  • Only available for large companies and enterprise
  • Startups must qualify

The Best Social Media Management Tools for Hashtag Research

Whether independent creators, small businesses, or enterprise companies, everyone knows hashtags are important for reaching new yet targeted audiences.

But how can you choose the most active and relevant hashtags with the lowest competition? Use the best social media management tools for hashtag research.

19. Keyhole

Keyhole - Hashtag Research Tool

Hashtags might be useful for reaching a wider audience, but they sure aren’t easy to track for metrics and results. Keyhole is one of the best social media management tools because it’s one of the only tools offering a solution.

Best for:

  • Media and entertainment, agencies, and non-profits
  • Scaling with social monitoring and influencer research tools
  • Tracking hashtag performance and analytics

Top features:

  • Measure your campaign results in real-time
  • Track hashtags across every platform in one place
  • Monitor hashtag trends for performance
  • Generate hashtag performance reports

Downsides:

  • It may be costly for small businesses
  • Downloads and reports limited in the basic plan

20. Hashtagify

Hashtagify - Hashtag Research Tool 2021

When hashtags matter, Hashtagify is a must in every social media management toolbox. Search for hashtag inspiration, discover influencers, and track hashtag trends for the best engagement.

Best for:

  • Twitter and Instagram
  • SMBs, agencies, and enterprise thanks to flexible plans
  • Brands looking to maximise their organic social media presence

Top features:

  • Get insights on hashtag trends and performance
  • Research influencers via hashtag monitoring
  • Nice visual reports and analytics
  • Track hashtag trends over months or weeks

Downsides:

  • Only available for Twitter and Instagram
  • No way to know if metrics are correct

The Best Social Media Management Tools for Social Listening

Social listening tools help you monitor your brand’s reputation, audience, competitors, and anything else you choose to track.

Just set up alerts for your brand name and respond to comments as needed. You could also set up alerts for general industry keywords to monitor trending topics.

21. Falcon.io

Falcion.io - Best Social Media Listening Tool

Falcon.io is really an all-in-one tool but offers some of the most extensive social listening and monitoring tools of any platform. You can also start with high-level analysis and dig deeper as you view the results.

Best for:

  • Small and mid-size companies with the budget and time to invest in social media monitoring
  • Enterprise and large companies in need of a custom solution
  • An all-in-one social media management tool with a focus on monitoring

Top features:

  • Monitor mentions and keywords across social media, comments, and blogs
  • Sentiment analysis judges your brand’s perception on a negative/positive scale
  • Demographics help you understand your audience and potential audiences

Downsides:

  • Essentials plan may price out small businesses
  • No competitor benchmarking in Essentials plan

22. Sprout Social

Sprout Social - Best Overall Social Media Management Tool

Sprout Social is one of the go-to tools for social listening thanks to its detailed analysis and beautiful reports. They set the standard as a social media CRM, making Sprout Social one of the best social media management tools around.

Best for:

  • Small businesses, enterprise, and agencies
  • Travel and hospitality, retail, software and tech, and higher education
  • Brands ready to invest the time and budget honing their social media presence

Top features:

  • Advanced listening for brands, competitors, topics, industries, campaigns, and more
  • Pulls data from Facebook, Twitter, Instagram, YouTube, Reddit, and the web
  • Sentiment, demographics, and conversation analysis

Downsides:

  • A basic plan may be costly for small businesses
  • No competitive reports or trend analysis with the basic plan

Get Your Social Media Strategy Straight with The Social Shepherd

The Social Shepherd’s social media management services cover every aspect of running a successful strategy. Trim your budget by eliminating some social media management tools and maximising your effort with:

  • Organic growth targeted for your audience
  • Paid social media ads that deliver ROI
  • Creative video production and content creation
  • Influencer marketing research and strategies

That’s how we’ve helped 97% of our clients increase their social media engagement within two months.

See how we’ve helped other brands boost their revenue with the right social media strategy.

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