In an age of YouTube, Livestreams, Instagram Stories, webinars, and beyond, it's clear that video content reigns supreme.
It's also clear that every year, more and more content marketers recognise the numerous compelling advantages of including video content in their digital marketing strategy.
From advertising a product or service, boosting engagement with customers, or expanding their reach on social media, video content marketing is adaptable, accessible, and can give you a powerful lead over your competition when done right.
And there's the key. When done right.
With so much content to compete against, it's important that your content is optimised to it's greatest potential, striking the right balance to reach customers, and grab their attention. A business using video marketing effectively can drive sales, conversions, and brand image.
However, a poor video marketing strategy can be disastrous for businesses. It can leave consumers perceiving your brand as unreliable, or worse, a nuisance - causing them to quickly turn to competitors.
As an agency that does video production, we know that the world of online video can be daunting, but we also know that the benefits of video marketing are endless, and want to help you get there!
That's why we've compiled 9 of the best benefits of using video content in your marketing strategy. Below, you'll find key insights into the many ways video content can aid businesses - from audience insights to key statistics and beyond.
See a specific benefit you want to jump to? Click below and learn more. If not, get ready to dive in and learn all about why you need to use video content marketing for your business now!
So without further adieu, let's get stuck into the first reason why you need to incorporate video content now, before your competitors do!
If you aren't convinced that video marketing is beneficial or worthwhile, perhaps this statistic may change your mind: Video content accounts for 11% of all content uploaded to Facebook, and accrues 8 billion views daily - and this is before we look at Facebook Live and its Story features.
Recent case studies suggested that not only is YouTube the second-largest of the search engines behind Google, but concluded that Youtube is the second most popular website globally, with an estimated time spent watching video content daily clocking in at 1 Billion hours.
The simple truth is that people love watching videos. They're accessible, entertaining, and often educational. For our first on the list of benefits of video marketing, consider the incredibly large audience waiting to hear more about your products and services.
By not using video content marketing, marketers can expect to miss out on a huge audience - losing potential profit in the process.
Yes, you read that right. A recent study suggests that adding videos to your product or service page can increase purchases by 144%
A great way to use video content on a product or service landing page is an 'explainer video.' This is a chance for a customer to watch a short video to learn all about what your product or service does, usually in an eye-catching or entertaining way.
It's useful to keep your finger on the pulse here. Video content is consistently changing. Key trends to consider at the moment include a product video (a live demo of your product or service) and product reviews - but more on these later.
This content is engaging for customers, and by including them on product and service pages, you can boost conversions and drive sales more than you'd ever expect.
We already know that people like watching videos, and that video content is responsible for driving sales, but there's more.
Well-tailored content can drive engagement and communication with your audience, giving your brand an aspect of reliability, trust, and honesty - values important to consumers looking to connect with a business.
External reviews are great tools for marketers to consider.
In collaborating with a popular influencer to review your product or service, not only are you projecting honesty and developing trust with viewers, but also spreading information on your business through popular influencers.
As well as videos being great components in many marketing campaigns, and being a great tool to deliver information, Another great benefit marketers love revolves around your search engine results page ranking.
If you take the time to ensure that your video content is SEO optimised, with a great and relevant thumbnail, eye-catching title, and good quality content, video’s can bring a lot of organic traffic to your site, increasing your ranking and gaining views in the process.
As you can see here, Google loves to show videos (especially from YouTube) on page 1 for lots of high intent keywords.
On Youtube, you can include links to vital parts of your website, like landing pages, bringing in external consumers directly to where you want them to be and driving organic growth simultaneously (which search engines love).
But the key here is in balance.
If you include too many links, or too many CTA’s, the consumer may feel that they’re being harassed. We’ve all seen videos like this. They quickly become unhelpful, annoying, and can outright dissuade viewers from considering you again.
Currently, 92% of digital marketers believe that video content is an important part of their strategy. This has increased from 78% in 2015, and is only sure to increase more and more professionals realise the mountain of benefits videos bring to a campaign.
There's nothing worse than creating a killer video that follows best practices and procedures, only to watch it get stifled by the amount of videos already out there.
That's why it's important move fast and stand out from the crowd, carving an identity that is recognisable.
That being said, it’s important to not churn out video after video of mediocre content. Fewer, good quality content with a great number of views is far better than a whole host of videos with minimal views.
Creating video content requires strategy, as regular quality content will boost visibility and help you become recognised a reliable source before viewers turn to competitors. For a friendly chat about this, why not contact us to learn more?
As technology continues to shift and change, so too does the way in which we use it. For video content, that means more forms than ever to get viewers engaged and receptive to you and your company.
From one to one marketing videos to livestreams, it's important to consider how videos can be deployed to make the largest impact. With the future of VR, AR, and streaming services at your disposal, Now is the perfect time to hit the ground running with video content, staying updated on the latest ways you can bring your message to people.
Video isn’t just adaptable and engaging. It’s also easy to consume, both at the desktop and on the go.
With the rise of Facebook and YouTube as a mobile platform, it's no secret that people prefer to watch video's on the go. Mobile video views have grown by 233% since 2013, and this is increasing all the time. Simultaneously, YouTube has reported that mobile video consumption increases by 100% every year.
With video content accessible anywhere, and appealing to even the laziest of potential viewers, it’s a vital marketing tool to reaching a large client base at any time.
In today's fast-paced world, even getting a reader to open an email can be a giant challenge.
New research suggests that simply putting 'video' in your subject line can increase your CTR by 200-300%
This is why more and more marketers are including video content within their email campaigns - this could mean anything from showcasing an item that a customer has abandoned, to an email for a first time customer welcoming them and building a relationship.
A well placed video within your email strategy can help engage, inform, and persuade. We already know that people prefer watching videos over any other type of media, so why not use this to your advantage and combine it with your other marketing efforts as well.
Whether it's Facebook, Twitter, Instagram, or YouTube, video is constantly shared on social media - increasing your visibility and views with little to no extra effort.
Take a look at a few statistics here about the role social media plays in effective video marketing.
The message is clear: social media loves video, and effective usage can see incredible growth in your client base and views For more statistics on the role of social media in video marketing, why not read our breakdown of essential Facebook statistics in 2020?
With a mountain of advantages, it's clear that video is a vital component of any inbound marketing plan.
From increasing your conversion rate to driving sales and gaining visibility on social media, it's time for businesses to seriously consider introducing video into their marketing plan.
But, as we've seen, it's not as simple as hitting record. The key lies in developing the correct tone, message, schedule, and design - ensuring you deliver quality videos that introduces the viewer to the sales funnel, without being seen as annoying or repetitive.
As a video production company, we know this all too well, and want to help you realise the importance of video.
For inspiration, why not have a look at some tailored content we've produced?
We're always free for a chat about videos, marketing, and how they can help your business, so why not contact us now and let us help you start producing amazing and effective video.