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25 min read

The 17 Best Brands on TikTok (With Examples)

Herd 1 profile
Jack Shepherd
Co-Founder & Marketing Director
Updated on 26 Feb 2024

TikTok recently achieved over 1 billion monthly active users and it’s one of the fastest-growing social media platforms. This means that there’s a big opportunity for your business to be seen by your target audience and generate conversations with them, as well as creating an engaged community online that will support your brand.

But, how to stand out from the crowd and make the most out of TikTok?

Doesn't matter if you want to focus on community building and engaging with your audience, creating viral content or using the platform to convert sales. TikTok is the perfect place for more relaxed and relatable content that will surely captivate, inspire and make your audience laugh.

In this article we’ve listed the best 17 brands on TikTok and explained which is their content strategy behind, to get the best results. Beauty, fashion, food, decoration, entertainment, travel and more.

Ready? Let’s get started!

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Best Beauty & Skincare brands on TikTok

Eyebrow Queen

Eyebrow Queen is a brand that sells eyebrow products and treatments. We work along with them to create video content to share on their socials.

To promote their products, they share a lot of UGC videos, tutorials on how to use the products and make-up look inspiration to recreate at home. As an example, the TikTok below doing a product review of one of their kits:

Cult Beauty

Cult Beauty is a UK-based online beauty retailer with a solid social media presence.

Their TikTok is focused on product reviews by real customers (UGC), behind the scenes and educational videos on how to use certain products, skincare advice and more. Also, more relatable and funny content like the example below:

Beauty Brand on TikTok - Cult Beauty


MESOA is a men’ skincare brand we manage here at The Social Shepherd.

They focus on educating their audience on best skincare practices, which are the best products to use for every skin type and concern, and how to use each product. Therefore, their TikTok is full of short, entertaining and informative videos and some relatable ones to make the audience laugh.

Best Fashion brands on TikTok


ASOS is a British online fashion and cosmetic retailer that has a solid social media presence.

They know how to provide their audience with the best content. They use UGC to involve them in their socials, share outfit inspiration they can easily recreate, and follow trending topics even to reach a wider audience. Also, they show behind the scenes of their projects and photoshoots to give their audience a little more insight.

Fashion Brand on TikTok - ASOS

Lounge Underwear

Lounge Underwear is an underwear brand for women that has grown thanks to its social media presence and consistently working with influencers and content creators.

Their TikTok content focuses on promoting their products by sharing the different collections and new launches. Also, showing behind the scenes of the office and photoshoots, and sharing some funny content to entertain their audience and make them laugh.

Fashion Brand on TikTok - Lounge Underwear


Gymshark is a British fitness apparel and accessories brand that also grew thanks to its social media strategy.

Their TikTok is not focused on promoting products but on providing entertainment by sharing hilarious fitness memes, workouts that go wrong and relatable situations. This way, they differentiate themselves from the many fitness accounts already sharing educational content and workout routines.

Fitness Brand on TikTok - Gymshark


Gucci is an Italian luxury fashion house that does ready-to-wear, bags, footwear, makeup, and fragrances.

Their TikTok is full of short films to promote new collections, behind the scenes to show how their garments are made, and famous faces wearing their pieces. They share more luxurious and professional content, but still adapting to the short-form videos and transitions that the platform is known for.

Luxury Brand on TikTok - Gucci

Best Food & Drinks brands on TikTok


Starbucks is a brand with a chain of coffeehouses in many countries, known for their famous frappes & seasonal coffee mixes.

They make the most out of TikTok by announcing new flavours with famous faces and entertaining transition videos. Also, showcasing their years of experience in coffee-making by interviewing baristas and following relevant trends to make funny and relatable videos.

Drinks Brand on TikTok - Starbucks


Oreo is a brand that essentially sells creme-filled sandwich cookies.

On TikTok, they make the cookies the main characters by making them talk, creating funny and relatable videos. This way, they promote their products in every single video but still providing entertaining content.

Food Brand on TikTok - Oreo

Le Creuset

Le Creuset is a premium French cookware manufacturer mostly known for its casseroles and other kitchen appliances.

In order to promote their products, they use their TikTok page to share recipe ideas and tutorials using their products. These are easy to spot because of their distinctive design and colours.

Food Brand on TikTok - Le Creuset

Best Home & Homeware brands on TikTok


Flyp is a company that transforms your property for you to sell it faster. They focus on showing what they can do to increase the value and make the properties more appealing to potential buyers.

At The Social Shepherd, we manage their social media platforms and continuously share house transformations in short-video form, which always get high engagement. As an example, this video got 22k+ organic views.

Property Business on TikTok - Flyp

The White Company

The White Company is a retailer of linens, home decor, dinnerware, and furniture based in England. They’re well known for their good quality and high-end products.

They use their TikTok page as a space to share how-to videos. These include DIYs, how to use their products and other tutorials. Also, they enjoy sharing behind the scenes and in-store videos to share a bit more about themselves and their way of working.

Homeware Brand on TikTok - White Company

Best Entertainment brands on TikTok


Netflix is a streaming service that offers a wide range of films and shows from several production companies, as well as their own.

Their TikTok page is full of behind the scenes of shows and characters, so their audience can get more content from their favourite shows, actors and actresses. Also, they enjoy changing and mixing scenes and clips from the most popular shows to make them funny and turn them into relatable situations.

Entertainment Brand on TikTok - Netflix


Fortnite is a Battle Royale game with several game modes, as well as characters and skins.

Their TikTok page is used to show new characters available on the game, as well as skins and limited edition customisable details. Moreover, they sometimes create challenges to engage with their audience in exchange for rewards in the game.

Best Gaming Brand on TikTok - Fortnite

Saturday Night Live

Saturday Night Live is an American late-night live television know for hosting some of the most famous celebrities in very entertaining shows.

This show's audience enjoys watching their favourite celebrities and seeing them doing different games and challenges. But, even better if they get some extra content where they're also featured.

They use their TikTok profile to create behind the scenes videos, involve celebrity guests in funny and relatable videos, as well as sharing the funniest clips of the shows.

Best TV brand on TikTok - Saturday Night Live

Best Travel brands on TikTok


Ryanair is a low-cost airline known for its very cheap flights.

It might seem like there’s not much to show or entertain their audience with. Still, they use their TikTok platform to share memes and follow relevant trends by making their planes the protagonists and creating funny videos with which their audience can relate.

Best Travel brand on TikTok - Ryanair


National Geographic is a TV Channel & society leader in adventure, history, science and more.

They use their social media channels to share interesting facts and keep people up to date with what’s going on in the world. They make the most out of their TikTok account by sharing news and curiosities about different cities and countries, always tagging the location in the featured image, so their audience can easily spot where the events are happening.

NatGeo on TikTok

How can you become one of the best brands on TikTok?

These are brands that have quickly adapted to this fast-growing app with short-form videos. However, it’s needed to have a social media content strategy to stay consistent and share content with a purpose and a clear marketing goal.

Also, if you want to improve your TikTok strategy, you can also check out our Top 13 TikTok agencies in the UK to find the one that suits your brand the best. Or, maybe, you're looking for a Top TikTok agency in the US.

Here, at The Social Shepherd, we know how to create videos that convert and set up a social media strategy that will help your business grow. If you’re interested in joining TikTok and taking it to the next level, book a free strategy call with our Social Media Management team.

Herd 1 profile
Written by
Jack Shepherd
Hi! I'm Jack, Co-Founder of Social Shepherd. I didn't choose the name of the agency, but now you can see where it's from...
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