Why Social Shepherd?
- We work closely with content creators and macro influencers to amplify your brand.
- We gain full media rights of all content so it can be used across your Paid Social channels.
- We are recognised as a preferred marketing agency by Facebook.
- We are incredibly data driven, and focused on increasing your return on ad spend
- We build holistic reports that you help you understand attribution for each channel
But how do we use influencers & content creators?
We use content creators as an extension of your creative team. They help us produce branded & user-generated content that we gain full media rights to allow you to use across all of your marketing channels.
They typically have under 10,000 followers and are experts at creating high-quality content, that makes your Instagram feed look impressive, and can be added into your Paid Social accounts to increase return on ad spend drastically.
We partner with Influencers that hold large influence over their highly engaged audiences to drive more traffic and revenue for your business.
These posts are paid for sponsorships but have an immediate impact due to the size of their followers across Instagram, YouTube, TikTok and other social platforms!
Our Influencer Marketing Process
Evaluate your existing social audiences & customers so we can understand on a deeper level which influencers are right for your brand.
We take a personal approach to influencer campaigns. We don't have a little red book of contacts that we work with, we start afresh for every single brand and reach out as a member of their team.
We Handle It All
From sourcing, contracts & invoicing, we handle it all. We just ask you to front your monthly budget before we start booking.
Ensure everything is properly tracked using discount code tracking & UTM parameters where relevant.
How we’ve used Influencers & Social Media to grow our clientsView All Case Studies
You guys look good, but are you expensive?
Not at all! Compared to Influencer Marketing Agencies and the ROI we provide, we've been told we're very reasonably priced.
Schedule a call with our Influencer marketing team today.
Why hire us instead of doing it in house?
Managing and sourcing influencers/content creators is incredibly time-consuming.
From sourcing, contacting, managing, contractual agreements & following up, we stick to a strict schedule to ensure all posts are done on time and on-brand.
Schedule a call with our Influencer marketing team today to see how we can help you.
Should I use influencers or content creators?
For brands looking for sustainable long-term growth, we recommend using both as apart of a full 360 approach.
But if you're focused on performance marketing initially, then we would advise to go with content creators first and utilising them for 'Branded Content' with Facebook Ads - as you can forecast the expected return much better, as it should perform the same, or even better than you're currently getting.
Using Influencers with huge audiences are great for building massive brand awareness for your business. This also causes an uplift on your Paid Social too, as potential customers have seen their favourite influencer post about you, and will have a more positive reaction when seeing your Paid Social campaigns.
How else can influencers be used to promote your brand?
Brand Ambassadors - Why not build long term partnerships with influencers? Rather than one-off posts, it can be valuable to create collaborations where you get content & posts from them every month.
The benefit of this is that their audience builds up much more trust with your brand, as the Influencer themself is showing that they use your product multiple times. It also benefits you if you do product launches, where they can build the hype up around your product before it goes live, creating a wave of sales as soon as it is available.
Affiliates - Want to create a group of affiliates for your brand? Instead of paying per post, you can give content creators a discount code, which gives them an affiliate commission every time it gets used.