Working with Lumene for a 3-year period, we initially launched them into the UK market through a mass seeding campaign of over 250+ skincare creators over a 2-month period, driving awareness to their core consumer.

After initial launch, and driving sales velocity through their retail partners that maintained their position on-shelf, we developed the strategy further to incorporate always-on seeding + macro partnerships across skincare and lifestyle influencers, driving relevancy and product awareness at scale.

Our Influencer Marketing team was responsible for sourcing, outreach, briefing, influencer management, product fulfilment, monitoring content and reporting to ensure we delivered an end-to-end campaign.

Before the sourcing, we divided our search into three core influencer niches (skincare, sustainability and lifestyle) to incorporate the brand’s values. Then, we started the sourcing (mainly Instagram feed and Stories with a little test on TikTok) and outreach over a two-month-long period.

Throughout the sourcing and outreach process, we built relationships with the nano influencers (even though it was a large-scale campaign) to ensure they were engaging and connecting with the brand and its core values.