Reached 9.4M Users & 1.4M Views in a Video-First Brand Positioning Campaign

The Client

Bio-Oil is a skincare brand that researches and develops specialist products to help improve the appearance of scars, stretch marks and uneven skin tone.

Client Goals:

Bio-Oil wanted to collaborate with a diverse range of nano, micro and macro influencers to generate conversation with their audiences, improve brand sentiment, and ultimately drive users to site and in-store by providing discount codes.

• Position Bio-Oil as a leading skincare brand for women of all ages.

• Target different audiences with a focus on pregnancy.

• Include storytelling.

What We Did

Our Influencer Marketing team were in charge of sourcing, outreach, influencer management, briefing, product fulfilment, invoicing and reporting.

Our approach took a video-first strategy, due to changes in social algorithms, to maximise reach and engage more users. We took a real skin, unfiltered approach to build an authentic connection with our audience.

At the same time, the client wanted an Instagram-first approach (73% of content), but with an allocation on TikTok (27% of content) to test, as well as delivering a diverse range of content by adding carousels and static posts too.

We divided the campaign into two main influencer groups (different audiences with a focus on pregnancy), which would run simultaneously, and took a personable approach. We also gave influencers creative freedom with their content, so they did ‘get ready with me’ and lifestyle ‘vlogs’ incorporating the product seamlessly.