Social Media Predictions 2024 | Do Followers Matter Anymore?

Pop Culture has become the driver of social media trends; so how can marketers stay in the loop and keep their brands relevant?

This week, our team discusses the most underrated and overrated social platforms in 2025, looking at their potential across organic and paid strategies.

This week, the team talks about outdated social media strategies and shares advice on how to future-proof campaigns and content.

This week, the team talks about the rise of niche communities, as well as how brands can use platforms like Reddit, Substack and Discord as research tools.

This week, the team is talking about the different departments within a social media agency as well as their top advice on how to land your dream marketing job.

This week, the team are talking about social media usage amongst kids and teenagers, from the point of view of the parents, as well as how they manage consumption and time spent online.

This week, the team are talking about their social media predictions for the year ahead, including a very likely TikTok ban, the rise of social commerce, kids on social media and more.

Listen to our Social Media team, discuss all of the marketing updates from the week, how they got into their social careers & their top advice on how to get a job…