Marketing podcasts have exploded in popularity, providing marketers with valuable on-demand content and a time-saving way to stay competitive. However, the sheer array of options makes choosing truly useful marketing podcasts a struggle.
A quick search for “marketing podcasts” returns over 858,000,000 results alone. With so many choices, it's challenging to find ones that deliver tactical insights from respected experts that listeners can actually apply. That's why we've compiled this list of the 13 best marketing podcasts to subscribe to in 2023. Hosted by leading marketing agencies and thought leaders, each provides exclusive perspectives and actionable advice to help marketers maximise results.
Whether aiming to sharpen social media tactics, improve conversions, or master niches or channels, these podcasts offer an inside look at what's working now and beyond in marketing.
The best marketing podcasts provide exclusive or unique insights from respected industry experts that you wouldn’t find elsewhere. They go beyond surface-level reporting to uncover emerging trends and techniques, proven tactics, and strategic advice, while delivering all this value in a bite-sized way, engaging and bringing their own brand style.
When searching for podcasts that make the cut, here are the key markers of a great listen:
Every episode should clearly outline actionable lessons or strategic frameworks ready for implementation. Avoid fluffy shows lacking tangible takeaways.
Look for new studies, breakthrough data, interviews, and one-of-a-kind analysis you won't get elsewhere. Generic commentary doesn't make the grade.
Ensure hosts have real marketing expertise and experience. Successful results should inform their strategic advice.
The best hosts combine smarts with entertaining and conversational delivery that makes listening effortless. Dry, boring shows don't compel action.
The right marketing podcast becomes an invaluable asset, providing professionals with a competitive edge to maximise results.
Read on for the top podcast picks to stay ahead of the competition and take your marketing skills to the next level.
As the UK's leading social-first marketing agency, The Social Shepherd’s very own Have You Herd, an insightful weekly podcast exploring the latest trends and strategies across the marketing spectrum.
We're one of the fastest-growing marketing agencies based in the UK, and our drive to get results for clients is reflected in our passion for delivering content on social, paid media, influencer marketing and creative on YouTube. You'll see behind-the-scenes content and the latest across the industry’s best practices and more just by listening to our in-house podcast.
Hosted by the team at The Social Shepherd, each light yet tactical 20-30 minute episode dives deep into topics like:
Social media platform updates and emerging content formats
Optimisation of paid social and PPC campaigns
Creative and UGC video best practices
Influencer marketing and collaboration insights
SEO and content marketing
Agency growth challenges and leadership lessons
With hundreds of thousands of views across Instagram and LinkedIn, Have You Herd delivers actionable marketing knowledge to both professionals and enthusiasts. The varied expertise across our team, from creative directors to media buyers, gives listeners uniquely well-rounded perspectives.
Popular episodes have covered:
Launching a dedicated strategy department at the agency to elevate clients' results
Leveraging Google's latest Performance Max campaigns and AI tools for improved paid advertising results
Planning successful influencer activations for peak retail events like Black Friday
Producing thumb-stopping social content formats like TikToks and Reels
Managing crises and reputational threats on social media
For marketers aiming to stay ahead of trends and maximise results, subscribing to Have You Herd is essential weekly listening. We’ve made sure every podcast is full of insights to take your marketing know-how to the next level.
For over a decade, The Digital Marketing Podcast by Target Internet has provided professionals around the globe with weekly insights to stay ahead.
Hosted by award-winning experts Ciaran Rogers and author Daniel Rowles, each 20-30 minute episode explores need-to-know digital marketing topics through engaging discussion and global expert interviews.
With over 300 episodes and 130,000 monthly listeners across 190 countries, the podcast covers essential strategies across:
SEO and content optimisation
Social media and video marketing
Paid advertising and analytics
Conversions and lead generation
Email marketing and automation
Emerging AI tools and trends
The hosts draw on Target Internet's expertise as an established digital marketing training platform and consultancy trusted by brands like Oracle, Tesco, and BBC. Their conversational delivery simplifies complex subjects into actionable takeaways.
Popular episodes have explored:
Website migration steps to minimise SEO disruption
Key insights from Target Internet's 2023 Digital Marketing Skills Benchmark
Reviews of the latest automation and AI innovations
For digital marketing professionals and business leaders aiming to maximise results, The Digital Marketing Podcast provides an engaging education. The weekly insights from respected experts deliver the knowledge needed to get an edge.
Hosted by digital marketing experts Mitzi and Mike Payne, Waves provides candid conversations with today's most impactful brands.
As founders of Arcade, an award-winning creative agency, Mitzi and Mike draw on their decades of experience to uncover the methods behind standout digital marketing success stories.
Episodes have explored:
Mastering email marketing personalisation and storytelling with Sendlane's CEO
Overcoming content creation obstacles like perfectionism and imposter syndrome
The power of TikTok and leveraging trends as an agency
Optimising SMS marketing and sales funnels
With over 100 episodes and counting, Waves stands out for its relatable hosts and focus on actionable takeaways. Mitzi and Mike artfully balance tactical advice with inspiring discussions around mindset, creativity, and entrepreneurship.
For digital marketers aiming to make waves of their own, Waves offers an engaging education through real-world examples.
Created by e-commerce platform Shopify, Shopify Masters provides entrepreneurs with the inside scoop on building successful online businesses.
Hosted by Felix Thea, each episode features an in-depth interview with a founder sharing their startup journey, lessons learned, and practical tips. Guests range from rising startups to major brands across diverse industries like food, fashion, personal care, and beyond.
Episodes have covered e-commerce essentials like:
Letting customer feedback guide your brand
Expanding into new product categories
Levelling up social media marketing
Achieving long-term business success
With a conversational tone and plenty of actionable takeaways, Shopify Masters fills the gap between abstract business theory and tangible real-world application. The varied founder stories provide relatable examples to learn from. Shopify Masters is great for all listeners who have an interest in e-commerce, but especially those with a Shopify store.
Whether just starting out or looking to grow, Shopify Masters delivers marketing and e-commerce wisdom straight from the sources who lived it.
For an inside look at the creator economy, The Colin and Samir Show delivers everything you could wish for. The weekly podcast hosted by experienced YouTube creators Colin Rosenblum and Samir Chaudry provides creators with industry-leading insights.
With over 1 million subscribers across YouTube and podcast platforms, each episode features the duo's signature blend of news commentary, interviews, and strategic advice. Colin and Samir draw on over a decade of experience building their own online video brands to break down the latest digital media trends.
Notable episodes have covered:
YouTube CEO Neal Mohan on the platform's challenges and future
Turning sudden viral fame into brand deals and long-term success
Reviews of new creator tools and platforms like Dude Perfect's app
The show's relatable hosts and focus on actionable tactics provide aspiring and established creators with a hub of what they need to stay ahead of the curve. Colin and Samir discuss industry trends in the digital media landscape with plenty of practical tips.
For creators aiming to grow their brands and build communities of their own, The Colin and Samir Show is valuable listening.
With over 2,500 episodes and approaching 100 million downloads, Marketing School is rightfully vital daily listening for professionals seeking to maximise their marketing skills.
Digital marketing legends Neil Patel and Eric Siu host the acclaimed podcast. In just 10 minutes every single day, the duo provides tactical tips and real-world insights spanning SEO, content marketing, social media, email, and beyond – everything they’ve learned through years in marketing trenches.
Episodes explore critical topics like:
The advantages and pitfalls of product-led growth
Refining marketing strategies for the Creator Economy
Leveraging emerging AI tools and innovations
Building brands and authority outside of the algorithm
Neil and Eric draw on their decades of experience founding successful ventures and advising global brands. Their lighthearted, conversational style streamlines even the densest of marketing concepts with quick actionable tips anyone that can be easily implemented into your marketing strategies.
For marketers and agencies seeking the cutting edge of industry insight from genuine marketing gurus, subscribing to Marketing School is a shrewd move. The daily dose of strategic knowledge from two of today's top minds is fuel for levelling up.
Hosted by the Chartered Institute of Marketing (CIM), the CIM Marketing Podcast delivers fortnightly insights into the pressing issues and top stories impacting the industry straight from the official industry authority.
Through spirited debates and interviews with marketing leaders at major brands, each episode explores timely, relevant stories. Topics have covered:
Attributes of inspiring marketing leaders
Starting and scaling your own agency
The evolving role of AI and technology
Building great brand narratives
Post-pandemic consumer trends
Sustainability in marketing
With a global CIM membership of over 30,000 strong, the podcast draws on diverse expertise across sectors. The professional hosts tackle the current and future challenges in marketing, distilling them into accessible takeaways suited for every experience level.
For marketers aiming to stay informed on the latest and most pressing developments across the breadth of the sector, the CIM Marketing Podcast provides an invaluable briefing on need-to-know topics and future trends. For the latest news and views from throughout the marketing industry, where better to turn than the world’s leading professional marketing body.
With over 15 years and 600 episodes under its belt, not to mention 2 million downloads, The SiteVisibility Internet Marketing Podcast has become a go-to source for digital marketing insights in the UK.
Hosted by SiteVisibility's MD Scott Colenutt, each 45-minute episode dives into the latest tools and tactics across SEO, PPC, content marketing, email, and more. Scott draws on the agency's decades of expertise to uncover proven strategies for generating leads and sales.
Tune in to listen to topics such as:
Leveraging long-term retainers to drive results
Tracking print and offline channel performance
Unlocking creativity within teams
Emerging fractional CMO model benefits
Streamlining podcast production workflows
True to SiteVisibility's core value of knowledge sharing, the show provides marketers with an inside look at trends and techniques to increase their impact. With legends like Seth Godin and Tim Ferriss and many more featured as past guests, it delivers a masterclass from leading voices.
The Marketing Agency Show, hosted by Social Media Examiner, is niche in that it caters specifically to agency owners, giving listeners an agency-side perspective on overcoming common challenges for outfits across marketing.
Led by host Brooke B. Sellas, Founder & CEO of B Squared Media, each weekly episode features an interview with an agency leader sharing how they navigated issues like:
Leveraging AI tools to boost productivity
Managing remote and distributed teams
Diversifying services beyond digital marketing
Optimising client acquisition funnels
Developing experiential marketing campaigns
With candid conversations focused on real-world agency growth, the show fills a gap most marketing podcasts miss. Brooke's thoughtful questions and informed perspective uncover actionable lessons suited for agencies of any size.
For agency owners and marketers aiming to compete with larger players, The Marketing Agency Show is everything you need. The strategic insights will help sharpen your agency's edge.
For marketers aiming to stay on top of the latest game-changing books offering timeless marketing wisdom and insights, The Marketing Book Podcast is a treasure trove.
Hosted by experienced marketing strategist and former Madison Avenue ad man Douglas Burdett, each Friday episode features an in-depth interview with the author of an important new marketing book.
With over 450 episodes and counting since 2015, the show provides an invaluable insider look at books on:
Crafting high-impact content
Optimising the customer experience
Adapting leadership strategies
Leveraging neuroscience discoveries
Douglas artfully draws out key insights from guests like Seth Godin and Jay Baer, while adding colour with his own decades of marketing experience. His affable style paired with deep preparation makes each author's conversation engaging and insightful. It’s no wonder it’s named by LinkedIn and Forbes as one of the top marketing and sales podcasts.
For marketers aiming to stay ahead of trends and expand their knowledge, subscribing to The Marketing Book Podcast is a must. Douglas delivers the most important new thinking and applications directly to you.
For marketers and agencies looking to raise their digital skills, Your Digital Marketing Coach delivers an invaluable education on growing your business through digital marketing, one episode at a time.
Hosted by leading author and marketing consultant Neal Schaffer, each weekly episode explores need-to-know digital marketing topics through interviews with industry experts. Being an industry expert, Neal navigates through the labyrinth of strategies, tools, and trends, demystifying complex terminologies while shedding light on practical applications. Listen in to discover topics like:
Building a customer-attracting ‘content fortress’
Creative ways to boost sales with marketing automation
Unlocking the full potential of email marketing
Growth strategies and mindsets for B2B brands
With 25+ years of experience, Neal artfully translates the technical and digital concepts driving the market into no-fluff actionable advice suited for any marketer. His relaxed conversational style, paired with tactical insights, makes listening effortless and enjoyable.
For anyone aiming to hone their digital marketing capabilities, Your Digital Marketing Coach is top weekly listening. Neal provides professionals the edge they need to excel in an increasingly digital arena.
For digital marketers aiming to expand their skillset and knowledgebase, The DigitalMarketer Podcast dives into business, marketing and social media topics you won’t see on a lot of other podcasts.
Hosted by DigitalMarketer's Mark de Grasse and an elite list of co-hosts, each episode explores need-to-know digital marketing topics through interviews with industry leaders. Episodes have uncovered lessons on:
Crafting high-converting lead-generation forms
Unlocking AI's untapped potential for marketing
Creating viral video content frameworks
Optimising SEO with data-driven insights
With over 200 episodes produced and averaging over 10k downloads per week, the show provides insider access to what's working now and what’s on track to work in the future. Mark's upbeat energy paired with tactical takeaways makes tuning in an engaging experience rather than a chore.
For digital marketing professionals seeking to stay ahead on the latest strategies, The DigitalMarketer Podcast is a great choice.
For businesses, entrepreneurs, and Meta/Facebook advertisers looking to boost results, The Pubcast with Jon Loomer is a font of practical wisdom. Started in 2013, full Pubcast episodes are published every Friday, and short Pubcast Shots on all other days for over 100,000 marketers and counting.
Hosted by social media pro Jon Loomer, the long-running weekly show explores topics like:
New Meta ad placement options
Publishing daily video content
Measuring multi-ad attribution
Leveraging AI chatbots
With 600+ episodes over 10+ years, The Pubcast provides bite-sized tips and tutorials forged from Jon's decades of hands-on experience. His witty commentary and real-talk or ‘pub chat’ delivery make the most technical marketing concepts approachable and actionable.
Popular short episodes (Pubcast Shots) have broken down the ins and outs of social media in a fun and engaging way:
Planning evergreen video content libraries
Enhancing cold traffic campaigns
Balancing brand versus performance content
For digital marketers aiming to master Facebook and Meta advertising, The Pubcast is an essential resource for anyone looking to succeed in the world of social media. Jon condenses need-to-know lessons tailored for maximising ROI in the time it takes to enjoy a drink.
A great marketing podcast filters through the noise to deliver targeted insights you can apply immediately. Regardless of where you are as a marketer in your career, it’s time to subscribe to a marketing podcast that covers tried-and-tested marketing strategies.
At The Social Shepherd, our award-winning team of digital marketing experts produces every value-packed (and entertaining!) Have You Herd episode, ensuring its content elevates your marketing strategy.
For any ambitious marketers and agencies wanting to grow by accessing market-leading insights gained through experience in the sector, tune in to Have You Herd. Our actionable tips and stories are tailored to give you a competitive edge and take your marketing game to the next level.
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