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Paid Social

We help brands increase their return on ad spend & profitability using Paid Social advertising.

Not happy with your existing performance and looking for a partner that can drive sustainable growth that delivers incrementality in site-wide performance and brand uplift?

We leverage the major social platforms with platform-specific performance creative to drive performance at all stages of the funnel.

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UK Paid Media Awards 2022

Why choose to work with The Social Shepherd?

  • We drive consistent results and have increased 93% of our clients ROAS and revenue within the first 3 months of working together.
  • We're a Multi-Award Winning Agency, having won 4x awards for our Paid Social campaigns.
  • We've been recognised by Meta as one of their Business Partners, which is given to us due to spending more than £20m a year on Paid Social alone.
  • We deeply understand creative, and what ad creatives will drive performance at every stage of the funnel for your brand.
  • We build holistic reports for each paid social channel using Google Data/Looker Studio + Supermetrics.
Get In Touch To See How We Can Help You

Our full-service Paid Social deliverables include

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Paid Social Strategy

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Campaign Management

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Paid Social

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Reporting & Insights

We're an Award-Winning Paid Social Agency

Having recently won 'Best Use of Facebook & Instagram Ads' and 'Best Integrated Paid Media Campaign of the Year' at the Paid Media Awards, our team knows how to build & optimise full-funnel Paid Social strategies that grow brands at scale.

Our Paid Social team manages budgets between £10k - £500k+ per month, so has an understanding of how to rapidly scale ad accounts and deliver consistently profitable campaigns for larger brands.

Get In Touch To See How We Can Help You

We're an Agency That Understands Creative

Paid Social agencies that don’t understand creative, will see the ROAS they once promised quickly fall off a cliff.

That’s exactly why not only do we have best-in-industry media buyers who are a part of our team, but we also have built our creative team to match. Giving you access to videographers, graphic designers, animators & motion graphic designers for your brand.

Our team of creatives produce high-performing ads that convert more customers and lower your cost per acquisition costs.

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We Have A Multi-Channel Approach To Diversify Your Customer Acquisition

Our Paid Social team takes a multi-channel approach to diversify your customer acquisition source and scale budgets effectively.

We hold no bias where budgets are spent and truly care about delivering the best results for the brand that will drive consistent growth.

Our diversification strategies allow you to reach new users, reduce performance volatility, and increase your ability to scale.

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Thorough Analysis & Reporting

To make the right decisions on your paid social spend, it’s important to have a robust reporting solution that can break down all your data into easily digestible numbers.

Our custom reporting breaks each platform down, as well as shows you which campaigns, audiences, creative and copy are driving performance.

We’re also able to build in metrics that are vital for your business to track, making it completely bespoke to you.


Discover How Our Paid Media Team Can Help You

Listen to Jack, our Co-Founder & Marketing Director, and Joey, our Paid Media Director, introduce the team and what they can do for your brand.

Get in touch with the team

“Couldn't recommend the Social Shepherd team enough... We've been working with them for a little over a year now. They've scaled our ad spend 5x and increased our ROAS by 87%.”

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Ben Davidson Founder at Beebombs

Our Paid Social Process


Planning & Research

We examine your historical ad account performance and product sales data to build out the best campaign structure for your business.


Optimisation & Testing

Our paid social agency is not one to set and forget campaigns. Every day our team works on your ad account and tests video creatives, copywriting and targeting.


Creative Design

Our team of creatives can produce video campaigns, edit your existing assets and shoot beautiful content designed to lower your cost per acquisition on paid social.


Tracking & Reporting

The Social Shepherd use our custom reporting dashboard to understand what’s driving the most performance, so we can double down on what’s working. Using a combination of Google Data Studio & Supermetrics to showcase all of your activity, in an easy to understand report that's accessible 24/7.


You look good, but how much do you charge?

We've been told we're very well priced compared to other agencies and the ROI we consistently drive for our clients.

Our pricing structure is super simple and flexible to ensure both you as the client and us as the agency can grow together.

Get in touch to understand more about our fees today.

What size of brand do you work with?

We work with brands that are currently turning over between £30,000 and £2,500,000 per month.

We’re able to have the most impact with brands that have great foundations and a product their customers love but want to scale to the next level.

So if you're revenue is between those two figures, and you're ready to scale, get in touch with us today.

I want to work with you, but what if I don't get the results?

As we're confident in the results we can provide, we don't tie clients into long contracts.

Our clients stay with us because it's the best decision for their business.

Simply put, it’s a 3-month contract, moving to 28 day rolling contract after that point - making it easy for both parties.

If that sounds good to you, then get in touch with us today.

Do you also help with Google Ads & Google Shopping?

Yes, we do!

Our Paid Media team includes experts who have managed millions of £ in spend on Google Ads across our current clients and their experience in previous roles.

So if you're looking for an agency that can drive conversions across all paid media platforms, then we could be the right choice for you.

Let’s work together

Don't be sheepish. Get in touch to see how we can help you.

Let’s chat