Grew +30k followers on TikTok, +393k organic video views, and an 8.21% engagement rate in 6 months.

The Client

Client Goal: To translate the essence of stimulating BEYBLADE gameplay, both current and nostalgic, into a tangible content output across TikTok. To also increase global brand awareness & engagement, notably in priority markets (US, UK, AU, CA, FR, DE).

Situation: BEYBLADE sought to amplify its social presence on TikTok in order to cultivate its community. The account was maintaining around 11k followers and operating an ad-hoc posting strategy.

What We Did

Task: To create a space of ownable, entertaining content that highlights the brand values, products, performance hacks, and brand journey.

Execution: Using multiple content streams (creative assets, curated assets, & content creator assets), we nurtured & established a community hub through a content strategy designed to carve a niche on TikTok built for BEYBLADE fans, old & new. Content was then boosted with a small budget, using a spark ads strategy optimised for follower growth.

The Results

Results: In 6 months, we grew the TikTok account by 30k followers, achieved 393k organic video views, and achieved an 8.21% engagement rate.