To translate the essence of stimulating BEYBLADE gameplay, both current and nostalgic, into a tangible content output across TikTok. To also increase global brand awareness & engagement, notably in priority markets (US, UK, AU, CA, FR, DE).

BEYBLADE sought to amplify its social presence on TikTok in order to cultivate its community. The account was maintaining around 11k followers and operating an ad-hoc posting strategy.

To create a space of ownable, entertaining content that highlights the brand values, products, performance hacks, and brand journey.

Using multiple content streams (creative assets, curated assets, & content creator assets), we nurtured & established a community hub through a content strategy designed to carve a niche on TikTok built for BEYBLADE fans, old & new. Content was then boosted with a small budget, using a spark ads strategy optimised for follower growth.