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Updated on 11 Jan 2024
Influencer
Influencer Marketing Strategies That Work in 2024
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20 mins
26 Apr
Inside Gen Alpha's Influencer Revolution: How Kids Are Shaping Consumer Culture
In today's episode of Have You Herd, our Influencer Marketing team talks about the rise of Gen Z influencers and how they'll shape consumer trends, trends and platforms. 👀 They discuss influencer examples, current campaigns, what it's like to work with talent from different generations, kids' safety concerns and more!
11 mins
05 Apr
Why Mass Gifting is Outdated: The Evolution of Brand-Influencer Relationships
In today's episode of Have You Herd, Lucy & Becci, from our Influencer Marketing department, talk about the recent shift of influencers' behaviour towards PR lists and how brands should change their gifting approach to create more meaningful relationships. 💕 They discuss why influencers are removing themselves from PR lists and why brands should be going for a more exclusive approach to influencer and content creator gifting campaigns. 🎁
23 mins
05 Apr
The Rise and Fall of Influencer Brands: Lessons from Tanya Burr, Niomi Smart, and Jaclyn Hill
In today's episode of Have You Herd, Lucy & Adam, from our Influencer Marketing & Strategy departments, talk about the rise and fall of influencer brands. 🤳 They discuss the trends of celebrity brands that fail and best practices for influencer brands to thrive in the current economy, based on successful case studies like Tala (Grace Beverly), Refy (Jess Hunt & Jenna Meek) and Prime (KSI & Logan Paul). 🚀
22 mins
12 Mar
What Do Jeremy Allen White, Taylor Swift & Barry Keoghan Have in Common?
Is celebrity culture changing? Celebrities like Taylor Swift, Barry Keoghan from Saltburn and Jeremy Allen White from The Bear, have blown up recently, and brands like Bumble and Calvin Klein have partnered with them at the right time.
13 mins
09 Feb
Gifted Influencer Campaigns - How to Do It Right
Do you want to increase brand awareness? Lucy and Becci, from our Influencer Marketing team, talk about the power of gifted campaigns and building relationships with influencers to increase visibility for your brand. Do you want to increase brand awareness? Lucy and Becci, from our Influencer Marketing team, talk about the power of gifted campaigns and building relationships with influencers to increase visibility for your brand.
9 mins
19 Jan
ASA Guidelines: The Big Mistakes Influencers Are Making
Do you know how to label advertising content correctly on social? Listen to Zoe & Lucy talk about who the ASA are and why it's important to label content correctly.
17 mins
12 Jan
Influencer Marketing Predictions 2024 | Are influencers relatable enough?
Will Influencers take over TikTok Shop? Listen to Lucy & Jack talk about their Influencer Marketing predictions for 2024.
11 mins
13 Oct
Top Influencer Marketing Strategy for Black Friday
Want to build an influencer marketing campaign that delivers? Listen to our Influencer Marketing team, Zoe & Lucy, talk about what to keep in mind when planning a Black Friday influencer campaign and best practices to improve results.
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