We're a team of Social, Creative and Performance marketers...
"We wanted to create an agency that was focussed on results, and by results... we mean ROI. You won't find any 'fluffy' agency chat here. We're an honest bunch that won't pull the wool over your eyes (sorry, we had to!). Since starting the company, we've been very lucky to meet and hire some of the most talented and driven people we've ever met. We're very proud of our team and the work we deliver together."
making sure our team have what they need to perform to the best of their abilities.
I'm also very active on the day to day strategic and creative planning for our clients - which I love!
I really enjoy making a difference in someone's business and being creative about our strategy across all services.
Often creative agencies don't understand what's required for ROI performance and paid agencies can get bogged down in 'best practice' and forget to push boundaries to try and be better.
These two issues are really what inspired Jack and I to start the company from our living room! We like to see The Social Shepherd as a nice sweet spot combining creative and paid performance, and I'm very proud of the results we've driven from our short time as a company.
I've also loved watching each of our team members grow into their roles over the past year.
We're lucky to have hired some very talented people that are passionate about what they do... it's a pleasure to work alongside them 😊
As a Co-Founder, my role consists of various roles (as you'd expect)...
But I head up the agencies Marketing & Sales. Driving qualified leads, and building our brand, whilst taking new business calls with prospective clients.
I've always absolutely loved focusing on driving revenue and growth. Whether that was for my previous business, our existing clients or now our own business as an agency.
Being stagnant is my worse nightmare, so always pushing & focusing on building long term growth gets me going!
I currently love getting to speak to a multitude of business owners & marketing teams about the current problems they're facing, and breaking down exactly how they can fix them with the correct strategies.
Plus, getting to work with our team every single day. They're all genuinely a pleasure to work alongside!
As a Managing Partner, I have many responsibilities, but primarily I handle managing The Social Shepherd's US team and operations, overseeing the US client business, and driving new business growth in the US market.
No day is ever the same, so nothing ever gets boring. I get to have my hands in new business development, client services, creative reviews, strategy planning, team building, thought leadership and agency administration, just to name a few.
I love new business outreach because I get to be introduced to so many different brands. The variety of potential clients I speak with gets me excited about possibly working with them and how we can help their businesses.
Making people feel ‘herd’, bringing teams together and providing processes, tools and support so that everyone has what they need to flourish in their roles and the workplace.
…everything! The Social Shepherd is a special place to work. The energy, passion and enthusiasm that radiates from the team is remarkable. I am thrilled to work alongside them and excited to continue building on the great teamwork, communication and culture we have!
Work with Zoe and Jack on The Board Objectives, Business Plan, Governance and Structure to support the growth and development of The Social Shepherd.
Being a part of this dynamic business and feeling the energy, passion & professionalism from the whole team which continually drives us forward.
the Finances and Internal Operations of the business, along with compliance and supporting the Board in the implementation of strategic objectives.
I love the breadth of my role and the opportunity to work across a wide range of business challenges...variety is the spice of life as they say!
It's both a joy and a privilege to be involved in such an outstanding business, working closely with an ambitious and talented team.
all things Finance!
The need to engage with all areas of the business, and so many of the team members. In an agency like TSS, it's vital that finance isn't hidden away in a back office - pretty much every person within the business has a commercial impact, whether big or small, and so I love working with team members to improve their confidence in this area.
Managing the day-to-day finance records and ensuring smooth operational processes, helping to keep everything running efficiently behind the scenes.
I love my unique position of working across two departments: Ops and Finance! It allows me to get stuck in with many aspects of the internal running of the company. It also means I get the absolute pleasure of working closely with so many of the team...and the TSS team is a pretty awesome flock to be part of!
Looking after the strategic side of the business, both internally, as well as the bigger picture of The Social Shepherd moving forward. From an internal perspective, I lead the strategy team and oversee client strategies, for both our retained and project-based business. With my team, we act as the agency QuarterBack, managing all aspects of social delivery and team collaboration.
Outside of the day-to-day, I support the overall growth of the business by working on optimising processes, identifying existing growth and securing new business opportunities.
I love the fast-paced dynamic nature of my role. One minute I’m working with the team developing TikTok strategies, to sitting in a senior management meeting and identifying growth opportunities the next. There’s just a captivating sense of entrepreneurialism and purpose all over the business, which makes every day unique.
Making sure our clients are looked after, nurturing the client services team, leading on strategic oversight and ensuring we deliver for the brands that we work with.
Taking a brief from inception to delivery, producing best-in-class work and watching the team grow in the process. Happy team, happy client... Everyone wins!
Ensuring the team is delivering great work for our clients!
I love working in a dynamic, fast-paced role where no day is the same. It is a privilege to work with such talented specialists across the departments to drive results and help clients achieve their business goals and ultimately grow accounts.
Being the main point of contact across multiple accounts here at The Social Shepherd, managing their assigned resources & budgets, as well as both external and internal deadlines, to ensure projects and campaigns are successfully delivered and executed.
The people I get the pleasure of working with every day, both internally here at The Social Shepherd and externally with clients.
As an account manager, my role consists of being the gatekeeper for clients and essentially putting myself in their shoes. This means that any tasks or communications from the client come through me, and it’s my responsibility to ensure that all deliverable teams are briefed in on requirements and deadlines, whilst also continuing to update the clients on progress. I am also responsible for managing client relationships, so to be the face of The Social Shepherd should they have any issues, but to also celebrate successes with them too.
As a logical thinker and a problem solver, my favourite part of my role is actually to help find solutions to any pinch points that we find with clients. Sounds a bit strange, but the way I see it is that if we are lucky enough to find new challenges to overcome, that means these accounts are growing, right?
The landscape of Social is constantly evolving, so maintaining a good baseline knowledge of changes and developments across all departments means I am constantly growing my skillset.
Being the main point of contact for clients has its highs and lows, for sure, but there is no better feeling than celebrating a great piece of work with a dedicated team and a happy client!
As an Account Manager it is my responsibility to liaise between clients and cross-functional internal teams to ensure the timely and successful delivery of all projects according to the clients needs are met. From budgets and costings to a quick chat I'm the core contact for clients and colleagues here at The Social Shepherd.
Is being solution focused and helping liaise internally to help clients achieve their business goals. It's also great to watch all the hard work each department puts into each client and let the results speak for themselves.
From concept to final product, my role is to support the creative process by scheduling our creative teams from pre-production through post-production, which includes securing locations, booking models/talent, acquiring props, ensuring smooth shoot days and that our final edits are all completed to client's timelines and a high standard.
Having the opportunity to work with many talented and inspiring colleagues within The Social Shepherd is a daily joy. Then to collaborate with them on a project from beginning to delivery to the client is even more rewarding.
As an account manager at The Social Shepherd, I bridge the gap between our clients and our internal teams. My role involves orchestrating all aspects of projects, from planning and execution to final delivery. I ensure that projects stay on track, within budget, and align with the client's vision. By maintaining clear communication and managing expectations, I strive to achieve exceptional results that keep our clients happy and engaged.
Seeing projects go from concept to successful completion, and witnessing the positive impact it has on our clients, is incredibly rewarding. Additionally, building strong relationships with our clients and helping them achieve their marketing goals gives me a great sense of accomplishment.
As a Senior Account Executive, my role involves ensuring timely and effective management across campaigns and projects to meet our clients' needs. I serve as a bridge between clients and internal teams, overseeing accounts, managing resources, and supporting the broader operation here at The Social Shepherd.
Creating exciting high-performing content that is on-trend and fits the brand’s business goals, as well as working alongside a friendly and creative team in an ever-changing industry that I am passionate about!
Supporting day-to-day internal and external relationships across multiple accounts. Managing their assigned resources, budgets and deadlines to ensure projects and campaigns are successfully delivered and executed.
Working in such a fun, positive and fast-paced environment! Everyone is so driven and passionate about what they do, and I absolutely love being a part of it all.
Overseeing my team & the clients that sit within this. Ensuring that our always-on strategies are continuously evolving with the ever-changing social landscape to optimise the potential for reach and engagement as well as long-term sustainable growth
The results! There is nothing more rewarding than seeing the team's hard work pay off through viral content.
The fast-paced nature of social! There is always something for the team to test and learn; from new native features to algorithm hacks, I love encouraging the team to try new things for their clients.
The creativity! Particularly when a project or campaign brief is presented to us. I love coming up with out-of-the-box ideas & looking for ways to be more disruptive.
Delving into brand identity and strategy to foster authentic connections between brands and their communities. I oversee a team of talented marketers and clients, ensuring that we are evolving together with the ever-changing landscape of social media.
The ability to directly impact a brand's image and engage with a diverse audience is very fulfilling and the satisfaction in seeing our strategies translate into results and overall business success. I enjoy working collaboratively with my team and seeing them progress and grow as individuals, while also learning from everyone around me in such a forward-thinking agency.
As an Organic Social Media Director, it's my job to curate a synergy between a brand and its customers through bespoke social media strategies.
Working in such a cutting-edge industry! The social media landscape can change in a blink of an eye (whether we want it to or not!), which means I have to stay reactive all the time.
Whether it's tweaking platform tactics or coordinating a complete 180 on business strategy, adaptation is part of the territory, and I love being able to guide my clients through any necessary transitions - it makes for a fast-paced and exciting work environment.
Crafting tailored social media strategies that bring brands and their customers together in really authentic ways. My role involves overseeing the creation, posting and reporting of content across a variety of channels, plus management of clients' communities to keep the conversation going with their audiences.
The fact that every day is so dynamic and fulfilling! It's super exciting to see the impact that tailored social content has on helping brands carve out their own identity online. And to be working in an industry that's rapidly evolving the marketing landscape.
It's a role that really allows you to be both creative and strategic—from developing content ideas or being on set for a shoot to analysing data and making recommendations to aid future performance.
Plus, being part of such a talented, collaborative team in a beautiful city like Bath (it's LUSH) is just the cherry on top!
Helping brands optimise their organic socials to their fullest potential!
How collaborative and varied it is! I love the range of different clients we work with, as it means we can be really creative. I love finding new trends and seeing how we can adapt them for our clients.
I also enjoy the data side of organic social. When it comes to reporting, I like seeing what posts performed best each month and where improvements can be made.
I'm very lucky to be part of a fun, friendly and supportive team, it makes all the difference!
Planning and curating content for our US clients to make their social channels engaging and helping them reach new audiences.
That I get to be creative and tap into trends (even the wacky ones) on both Instagram and TikTok but make it brand-specific and engaging to the right audience we're targeting.
Planning, creating, and scheduling organic content for a variety of our clients. Along with engaging with and caring for their growing communities.
Being creative on a daily basis is a big part of why I love my role - it is great being able to take an idea and bring it to life!
I also love working with such a diverse range of clients - it means that no two days are the same!
Finally, the team here is amazing to work with, they offer such a supportive and inspiring work environment.
My role revolves around the dynamic world of content creation and community management for our clients. I’m responsible for creating captivating content that not only aligns with our clients' individual objectives but also builds an engaged online community.
My role lets me tap into my creative brain and turn ideas into visuals. It's very rewarding to brainstorm innovative concepts and transform them into visually appealing designs.
And, of course, witnessing tangible results has to be another top fave for me! I thrive on the satisfaction of seeing our clients' accounts flourish. It's all about creativity, and when this is transformed into real, measurable success, there’s no better job satisfaction.
Brainstorming and producing organic content. My role also includes community management and engaging with the brand's audience via their social channels.
Being a part of such a friendly and passionate team; everyone is creative-minded, and this provides the ideal environment to be inspired and think outside of the box.
Also, I love experimenting with new designs and aesthetics to suit different briefs. Each day is different, and the creative side of my brain is kept happy!
As a Social Media Executive, my role consists of content conception and creation, scheduling, community management, and performance analysis and reporting.
How creative it is. I love coming up with new ideas and then creatively executing them. I also enjoy working with different clients on a variety of projects.
Assisting clients in creating authentic content and establishing their social media presence through effective organic strategies and performance analysis. Additionally, I support them in actively engaging with their communities.
Having the opportunity to work with such a fantastic team of like-minded, creative, and passionate individuals!
Building relationships with clients and witnessing the growth of their accounts is truly gratifying. Moreover, I really enjoy exploring diverse designs and aesthetics tailored to specific briefs, making each day unique and keeping my creative side fulfilled.
As a Senior Director, I look after the day-to-day management of clients, deep diving into the data to see which of our strategic and creative approaches are working the best and using this to help develop and grow our client’s businesses.
One of the favourite things about my role is seeing client’s businesses grow and develop, but more specifically, the power of the data used to help make those decisions that help growth and development.
I have always been a nerd for numbers, so being able to work with them all day is a plus!
I also love developing marketing strategies, especially when integrating multiple ad platforms to help drive results.
Everything from discovery, right down to the bottom of the funnel, developing ways of getting users to convert is what I’m here for!
As Paid Social Director my responsibilities include managing relationships and ad accounts for clients of The Social Shepherd, ensuring both ad accounts and client relationships are managed efficiently and effectively to maximise results.
The varied nature of the job. It allows me to combine creativity with analytics to deliver the best possible results for our clients. The fast-paced nature of paid media means there are always new opportunities to take advantage of, and I love seeing our clients try new things and achieve new milestones.
As a Paid Media Director, I am responsible for ensuring that everything runs smoothly across my team's clients. This involves developing new strategies, improving and implementing processes, and checking in on live campaigns.
I like to be organised and love a process, so working across a wide variety of clients and industries, along with the ever changing world of digital is great for me! I also really enjoy watching a brief turn into a clever strategy, and see this all come to life with real time results to analyse.
Ensuring that we deliver successful & innovative Paid Media strategies to help our clients achieve their business goals. Working closely with the wider team, this involves strategic planning, end-to-end campaign management, reporting & process implementation, as well as working closely with both clients and our media platform partners.
The people! As well as seeing a super exciting campaign brief come to life, day-to-day I most enjoy seeing our teams succeed and helping build client partnerships that drive success.
As a Senior Paid Media Manager, I'm responsible for strategising, executing, and optimising paid media campaigns across multiple digital platforms. My role involves managing advertising budgets, optimising account structure and audience targeting, and analysing campaign performance to ensure I can make strategic recommendations to maximise ROI. I collaborate closely with the creative team to develop data-driven strategies that enhance brand visibility and drive targeted traffic for all my clients.
My favourite thing about my role is the dynamic nature of the digital advertising landscape, which constantly presents new challenges and opportunities for growth. I love staying ahead of industry trends, experimenting with cutting-edge technologies like the current advancements in AI, and seeing the direct impact of my work on brand success and customer engagement. The ability to blend creativity with analytical thinking keeps my work both exciting and rewarding.
As a Paid Media Manager my role consists of supporting and delivering paid media campaigns across multiple platforms for a number of clients.
This includes planning, building, optimising and reporting
Working with a team of specialists who are supportive and knowledgeable helps me learn something new every day. There is such a nice vibe in the agency which boosts morale and makes the work really enjoyable.
In addition to working with the team, I like creating and delivering strategies around social media that make a real value and seeing the results that come off of that.
This then leads me to reporting... I really enjoy building visual reports through data studio - I LOVE DATA!
As a Senior Paid Social Manager, my role consists of managing the day-to-day paid media deliverables across multiple platforms for a variety of clients.
I've always been passionate and interested in the world of marketing.
I started my marketing career in Organic social, but soon found a new love for Paid Media. I enjoy finding and implementing new strategies and plans to help achieve and reach the clients' objectives.
I absolutely love how creative TSS is and being able to share creative direction and suggestions to the client, from a paid perspective.
As for the people... I mean, who wouldn't want to be a part of such a dynamic, passionate and driven team!
Managing a variety of client accounts across a range of platforms, ensuring that budget pacing and creative strategy are on point.
Working with an amazing team of like-minded people. I learn something new every day from my incredible colleagues.
Also, all of the digital marketing platforms that I work with have some unbelievably cool targeting and tracking features that can deliver amazing results for clients. Yes, I just described tracking features as "cool".
As a Paid Media Manager, I am responsible for assisting clients in achieving their goals by building and optimizing paid media campaigns on various platforms.
The variety of work. Each campaign is different and has its own objectives. This means that there is always an exciting new goal to work towards. I really enjoy the mix of creativity and data analysis. One day I will work on new creative ideas for ads, and the next I will get stuck into the data. Never a dull moment for me.
Being surrounded by such a supportive and welcoming team is of course a massive bonus!
As a Senior Paid Media Executive, I work with clients across wide-ranging industries in building, delivering, optimising and reporting on paid media campaigns across social media platforms.
Delivering for our clients! Every ad or campaign is unique in its own way, and working alongside our clients to turn a vision into a successful campaign that returns brilliant results is hugely satisfying.
It is a pleasure to work alongside such a talented and friendly team of people on a daily basis. We have an incredible team and a unique culture where I’m continually pushed on to be the best I can be and to grow within the agency!
In my role as a Senior Paid Media Executive, I am responsible for aiding my clients to achieve their goals and targets through my handling of the day-to-day tasks of their paid media accounts, which includes briefing, building, optimising and budget pacing their campaigns on various search/social platforms.
It's always a joy to finally see a campaign, that you've been there throughout the process, be put into action. I love seeing in-time results roll in, from the hard work that has been put in to generate them. Also, as digital marketing is an ever-evolving space, I'm always intrigued by new ad formats and testing them out to see how users interact with them.
I have been really blessed to have such a talented and supportive team to work with, which definitely helps push my own personal development further.
As a Paid Media Executive, my role consists of daily optimisations of client accounts, building and managing search and social campaigns, as well as weekly and monthly performance reporting.
It's fast-paced, and I enjoy being able to communicate with people from all areas of the business in order to get the job done. There are many different aspects to Paid Media that mean that you never get stuck doing the same thing for very long at once, giving you lots of variety and opportunity to learn. The office is a great environment to be in when you need to bounce creative ideas off of each other.
As a senior paid media executive I am responsible for managing clients' media budgets across paid social channels while making appropriate optimisations to achieve campaign objectives.
The best part about my job is working with an array of different clients from well-established brands to start-up companies. Each client has a different objective meaning work is never the same, it differs every day as we deliver a bespoke service. Working together as a team to get the results clients want is what makes the job even more enjoyable!
As a Paid Media Executive, I support optimising our clients' accounts and providing information that helps improve investment. I also build the ads for our clients on both search and social.
One of my favourite things about my role is seeing how the work I do and what others do come together to create the results we drive for. I am learning a lot in the paid team, and that's something I will always enjoy.
I have always enjoyed seeing results (especially the good ones!), so being in paid media allows me to keep track of these results, and I love seeing how the work I contributed to has performed.
As Video Lead, I handle multiple responsibilities, but primarily, I spearhead the production team. My focus lies in enhancing production quality and fostering brand story-telling, all while staying aligned with client objectives.
I've always held a deep passion for crafting brand narratives through film. Exploring innovative angles for each project and brand is both invigorating and essential, as it continually challenges us to push boundaries and maintain quality output and results.
Bringing ideas to life creatively to meet the clients' needs. You will usually find me behind the camera or in the office editing some content!
I love working with my team to come up with new creative concepts and ideas that can challenge and push the boundaries of filmmaking.
Creating and executing animation and motion graphics for a variety of clients for both the organic and paid teams. Alongside this, I also help the creative team with video editing and idea creation.
Is having the opportunity to create animations from scratch as well as being able to work on such a variety of projects in such a fun team.
Creating social first visual content, with the primary goal to convey a cohesive and engaging narrative or message, from raw footage to a final edit, that looks, sounds and feels compelling to the viewer.
Having the opportunity to work on a range of content for a wide variety of clientele, no day or project is the same, and that is what makes my job so fun and creatively challenging.
Creating engaging and visually appealing designs and concepts using digital illustration and graphic editing software, for both client campaigns and internal projects.
Having the opportunity to work across all parts of the business, and in such a supportive team full of talented creatives. I love working across multiple projects for a wide range of clients, and no day or project I work on is the same!
I look after the content we produce for a variety of our great clients, such as easyJet holidays, Prezzybox and Carpetright! I work closely with our client teams to ensure our content is on brand and social first, taking into account current trends and adapting our content to be the most performance-driven.
Working in such a creative team is something I feed off, so it’s been great being able to bounce ideas off of each other and actually creating the content and getting hands-on makes the job exciting. Plus, there’s never a dull day!
I am responsible for the ideas behind the social first content produced for our clients, from the initial concepts to providing a brief for shoot days. On shoots, I will assist with the running and directing of the day.
I love that no two days are the same. One day, I might be content planning and meeting with the wider team for brainstorming sessions, and the next, I’ll be out of the office on a shoot. I really enjoy seeing the whole curation process through, from initial plans to the final content piece.
Planning and creating social-first content for our clients. I work closely with the wider team in the ideation process, all the way through to attending shoot days and creating the final piece.
I love the variety in my role and the clients we work with - no two days are the same. One day I could be in the office planning content with the team, and the next, I could be on a shoot! I love seeing the whole creative process through from start to finish, from the initial concepts to seeing the ideas come to life in the final piece.
Curating social content to allow brands to build their own identity on socials.
Building relationships with clients in order to best understand their brand and how they can benefit from social. Curating content that fits with a brand's wants, needs and aesthetic.
I enjoy all things social media, from viral memes to brand's campaigns. Working in an industry I'm passionate about, alongside a friendly and creative team, allows for curating top performing content that is current, on trend and something brands are proud to share.
Leading the influencer team and developing The Social Shepherd's influencer offering.
I work with clients from the very start, developing their influencer marketing strategy, campaign concepting and briefing, and building relationships with influencers and their agents.
Collaborating with brands to help them to grow their business, raise brand awareness and drive meaningful engagement with audiences through strategic influencer partnerships. We have a real variety of clients too so no two days are the same and it keeps every day interesting.
I'm a creative and strategic thinker so working in influencer marketing is perfect, and I love collaborating with the organic, paid and creative teams at The Social Shepherd to make the most out of our client influencer campaigns.
Everyone is really friendly, creative and collaborative here and there's great energy in the office. We all just want to do the very best work together.
Facilitating strategic partnerships between influencers and brands by managing sourcing, outreach, negotiation, and relationship-building to drive successful collaborations and elevate brand presence.
The chance to cultivate authentic connections between influencers and brands, and watch the huge impact it has on brand visibility and engagement. Additionally, working alongside an incredibly creative and supportive team adds a huge amount of value and enjoyment to my role!
Pairing influencers and content creators with our clients to create the perfect collaboration! My role consists of sourcing and outreach to negotiation, as well as building relationships with influencers and agents to create a strong brand partnership.
Is having the freedom to be equally creative and strategic. I also enjoy working with a wide range of clients who have different goals, which keeps things interesting!
Building relationships with user-generated content (UGC) Creators to produce social-first content for brands' social channels. My role includes sourcing, outreach and briefing creators, managing content from ideation to delivery, and building strong partnerships with our clients.
Working collaboratively with our UGC Creators. We have started to form a really strong TSS Creator Community, filled with talented and diverse Creators - it's super exciting. I love that this means everyday is different, I get to challenge myself to think creatively and strategically to deliver the best UGC creatives for our Clients where no two briefs are the same, it keeps things interesting!
Managing & coming up with new ideas to promote The Social Shepherd so we get to work with more exciting clients! All the content side of things you get to see in our socials, blog and newsletter.
I get to work with all the departments every day and learn from all the amazing teams! Also, mixing creativity with strategy, as well as constantly creating content to show the agency’s personality and the fantastic talent we have.
The commercial side of the agency, particularly when it comes to New Business.
I love speaking to new businesses, and finding out how we can help them grow. Winning a pitch is the best feeling!
Also, the team, I was originally number 7 and have loved seeing the herd grow to where it is today. I count myself lucky to work alongside such a lovely bunch of people.