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Olivia’s is a luxury homeware and furniture brand based in the UK.
Client Goals:
The brand was managing the Influencer Marketing side of things and reaching many new users, but they needed consistent quality content to retain the followers.
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We tested different content pillars and saw that the best performing one was 'entertain'. Therefore, we focused on fun interactive stories, and relevant memes, among others.
We also increased their Reels' reach (which was very branded and not social-friendly) by making them more native to the platform and making the most of in-platform features (text-to-speech, platform fonts, trending sounds, and more).
Results:
We’ve taken the account up to 100k followers (25k new followers achieved in the first 3 months).
Consistently delivered an engagement rate of over 3%.
136% increase in engagements and a 64% increase in online reach YOY.
Organically reached 4.7M users up to date.
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