Olivia’s is a luxury homeware and furniture brand based in the UK.
Olivia's managed Influencers in-house, but were looking for an agency to deliver a consistent content strategy on social.
We tested different content pillars and saw that the best-performing one was 'inspire'. Therefore we focused on stories with tips and tricks, UGC and aesthetically pleasing brand-owned content.
We increased their Reels' reach (which used to be branded, highly staged and not optimised for social) by making them more native to the platform. Also, making the most of in-platform features (text-to-speech, platform fonts, trending sounds, and more).
Over 70k total follower growth in a year, taking the account to over 120k from 45k.
Consistently delivered an engagement rate of over 3%.
40.9% increase in total engagements & 36.7% increase in total reach.
Organically reached 6.4M users up to date.