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Full Time

Paid Media Manager

About Us

We're a fast growth social agency based in the heart of Bath, who put our clients first. We believe in performance marketing, but keeping great creative at the core of that.

We're currently a team of 18, and are looking to take on our next member of the flock to enhance of Paid Social offering!

We work with an exciting mix of eCommerce, direct-to-consumer, hospitality & travel brands.

What we're looking for...

As a Paid Media Manager you’ll work on all things planning and buying; making sure our client’s campaigns are reaching the right people, in the right place, at the right time.

You’ll be responsible for planning & executing amazing campaigns for our clients with the support of our in-house creative team, whether that’s driving direct response or launching new brands into the market.

Your daily tasks include media planning, ad buying, optimising performance, reporting, and guiding agency-wide paid media strategy.

You’ll be working on core channels for clients across Facebook & Instagram, Google Ads, Snapchat, Pinterest, Tik Tok and more.

What you'll be doing...

    • Building & developing your own, and the agencies, approach to paid media buying. Applying original thought to build solutions to client business challenges, both with new business pitches and existing clients.
    • Executing paid media campaigns to an industry-standard best practice across Paid Search & Paid Social, including writing ad copy.
    • Continually optimise ad accounts to achieve the absolute best results for clients, taking into account performance across different channels
    • Helping clients understand performance by reporting in a holistic, informative way, taking into account reporting tools like Google Analytics and Facebook Attribution.
    • Supporting in the new business process from pitching point onwards (no outward-facing sales work beyond that!)
    • Contributing to the growth & structure of The Social Shepherd paid media team, assisting in training and up-skilling the wider team.


Who we’re looking for:

  • You have hands-on experience running campaigns through Facebook Ads Manager. Exposure to other platforms including but not limited to Snapchat, Pinterest, Google, Twitter, Spotify, TikTok is preferable, but not essential.
  • You’ll have two or more years of experience working with paid media (agency-side preferable, but not essential).
  • You’ll have experience running and scaling eCommerce accounts using Paid Social & Paid Search, and an aptitude for driving business growth.
  • Analysing accounts to achieve client objectives, utilising your knowledge, creativity, problem-solving and evaluation of results.
  • Confidence with numbers & data analysis.
  • Experience with Google Analytics, Facebook Attribution, Google Data Studio & Google Tag Manager are all highly preferred, but proficiency in every platform isn’t essential.
  • Curious and adaptable: it’s a fast-moving industry and social advertising even more so, products change and adapt weekly and you must be happy with keeping up to date with changes and learning about how they may impact our output.
  • Applicants with any of the following certifications are highly preferable, but not essential.

Facebook Blueprint - Media Planner

Facebook Blueprint - Media Buyer

Facebook Blueprint - Creative Strategy

Google Ads Search Certification

Google Ads Display Certification

Google Ads Video Certification

Google Shopping Ads Certification

Google Analytics Individual Qualification


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