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Full Time

Paid Media Manager (PPC & Paid Social)

About Us 🐑

We're a fast-growth Social Media Agency helping clients in Direct To Consumer, eCommerce, FMCG, Retail, Hospitality & Travel to accelerate the growth of their business.

We're currently a team of 25+ and are looking to take on our next member of the flock to enhance our Paid Media (PPC & Paid Social) team!

Team Photo - The Social Shepherd

First of all, here are some important things

🏠 Work From Home: the majority of our team loves to be in the office, working creatively together, but some like to WFH 1-2 days a week!

🏋️ Gym & Wellness Package: we contribute £30/pm towards a gym membership, sporting activity or anything to increase your overall wellness (think massage, yoga etc).

🕐 Flexible hours: some people are early birds, and others like to start later. We allow people to set their own times, with some people starting at 8am and getting to finish up earlier! We trust our team to get their work done on their schedule.

❤️ We’re committed to equality of opportunity for all. We welcome applications from individuals regardless of their race, ethnicity, sexual orientation, religion, age, gender, or disability status. We want to support diverse and inclusive work environments and are actively looking for people who share our values. Be yourself, be proud of the work you do and build a career in a place that knows different is good.

💰 Bonus: rewarding our team is something we love to do. Everyone who's in the team enjoys quarterly bonuses based on business performance & growth!

What we're looking for...

As a Paid Media Manager you’ll work on all things planning and buying; making sure our client’s campaigns are reaching the right people, in the right place, at the right time.

You’ll be responsible for planning & executing amazing campaigns for our clients with the support of our in-house creative team, whether that’s driving direct response or launching new brands into the market.

Your daily tasks include media planning, ad-buying, optimising performance, reporting, and guiding agency-wide paid media strategy.

You’ll be working on core channels for clients across Facebook & Instagram, Google, Pinterest, Tik Tok and more.

What you'll be doing...

    • Building & developing your own, and the agencies, approach to paid media buying. Applying original thought to build solutions to client business challenges, both with new business pitches and existing clients.
    • Executing paid media campaigns to an industry-standard best practice across Paid Search & Paid Social, including writing ad copy.
    • Continually optimise ad accounts to achieve the absolute best results for clients, taking into account performance across different channels
    • Helping clients understand performance by reporting in a holistic, informative way, taking into account reporting tools like Google Analytics and Facebook Attribution.
    • Supporting in the new business process from pitching point onwards (no outward-facing sales work beyond that!)
    • Contributing to the growth & structure of The Social Shepherd paid media team, assisting in training and up-skilling the wider team.


Who we’re looking for:

  • You have hands-on experience running campaigns through Facebook Ads Manager. Exposure to other platforms including but not limited to Snapchat, Pinterest, Google, Twitter, Spotify, TikTok is preferable, but not essential.
  • You’ll have two or more years of experience working with paid media (agency-side preferable, but not essential).
  • You’ll have experience running and scaling eCommerce accounts using Paid Social and/or Paid Search, and an aptitude for driving business growth.
  • Analysing accounts to achieve client objectives, utilising your knowledge, creativity, problem-solving and evaluation of results.
  • Confidence with numbers & data analysis.
  • Experience with Google Analytics, Google Data Studio & Google Tag Manager are all highly preferred, but proficiency in every platform isn’t essential.
  • Curious and adaptable: it’s a fast-moving industry and social advertising even more so, products change and adapt weekly and you must be happy with keeping up to date with changes and learning about how they may impact our output.


Fill out our form below, and one of the team will be in touch with very soon.

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