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Jack Shepherd Co-Founder & Marketing Director
Updated on 10 Oct 2022

Social Media Industry Round-Up #7: Tweet Reach Count, Multiple Links in Bio & More Instagram Tests

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

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TESTING - Multiple Links in Instagram Bio

Instagram has expanded access to a feature they’re developing at the minute: several links in bio. There would be the main link on the profile's bio, followed by a number of additional links. Once users clicked there, all the links would pop up on screen.

This looks like an attempt to eliminate the need for third-party tools such as Linktree and keep everything in-platform.

TESTING - Moving Live Reels Into Draft

Instagram is testing a way to delete Reels once posted and move them back to drafts. This would be a great update for minimal amends instead of having to delete and create the Reel again from scratch.

New Options for Instagram Ads

After scaling down shopping features, Instagram has announced that they’re testing new ad options to improve revenue.

  • Music optimisation for Reels ads: More new, free, high-quality sounds from the Meta Sound Collection library that can be added to Carousel Ads on Reels.
  • Ads in Explore home and profile feed: New ad placements for people to discover brands and products.
  • AI-powered multi-advertiser ads: Once a user engages with an ad, the algorithm will show the user similar brands and products.
  • AR Ads: An immersive augmented reality ad experience, powered by Spark AR for brands to encourage users to interact with their surroundings.
Learn more about the new ads here

TESTING - Creator Portfolio for Instagram

A few weeks ago, we announced that Instagram was working on a new feature for creators to build their Media Kits (now called Creator Portfolios) in-app and for brands to have easy access to their main audience and performance insights.

Information that could be added:

  • Introduction
  • Top content
  • Insights about your audience and content
  • Get discovered by brands in Creator Marketplace
  • Share with a link

TESTING - Tweet View Count

Twitter has just launched a test of ‘Views’ count on some users’ tweets. This will better highlight posts’ reach alongside retweets and likes.

The Social Shepherd is 4

The Social Shepherd has changed a lot in the last 4 years.

Listen to our Co-Founders, Jack & Zoe, discuss the agency's growth so far and plans for the future.

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