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Jack Shepherd Co-Founder & Marketing Director
Updated on 12 May 2023

Social Media Industry Round-Up #34: TikTok World Event, Google AI Tools, Expanding Reels Monetisation and Restricted YouTube Content for Ad Blocking Tools

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

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Rising Sports Trends TikTok Report

TikTok has just released a new report highlighting the sports that are rising in popularity on the platform.

Each section includes how brands can tap into these trends, what sports fans are looking for in the app, ad campaign options and tools, as well as more specific guidance on the types of content that fans want to see.

Download the report

TikTok World Event

TikTok celebrated its TikTok World event last week, where they shared more about their latest product developments, ad tools, creator options, and ways to help businesses grow their presence.

In case you missed it, they’ve created a mini-site that includes mini-video presentations with all the highlights from the event.

Visit the mini-site

Google I/O 2023

Last week, Google hosted their annual I/O event, where they announced upcoming advances in Search, Google ads, and visual creation, with AI being the main topic of discussion.

If you missed the event, they created a site to watch all the presentations on demand for all mobile, web, AI & cloud topics.

Watch the presentations here

Supercharging Google Search with Generative AI

Via its investment with OpenAI, Google will integrate a range of new generative AI tools into Google Search, so when submitting a query, Google will deliver a more digestible response at the top of the Search results, tailored for the user, which will also integrate Google Shopping products.

Users can also refine the answers by tapping an ‘Ask a follow-up’ prompt.

Read more about it

Google Perspectives

‘Perspectives’ will be a filter users will be able to find at the top of search results. When tapping this filter, users will exclusively see long and short-form videos, images and written posts that people have shared on discussion boards, Q&A sites and social media platforms.

This filter will improve results by providing more human insights into specific elements, as well as being shown more relevant results based on the user who’s searching.

Discover more about it

Expanding Reels Monetisation

Meta has updated its monetisation program for Reels creators, which will now pay creators based on content performance instead of the number of ads shown alongside their content.

This means that creators can focus on creating engaging content while Meta focuses on optimising the ad experience.

Read more about the monetisation program

New AI Process to Facilitate Creation on Meta

Meta has explained how its multi-modal AI could work with the launch of ImageBind.

ImageBind enables the system to learn the association between text, image, video, audio, depth (via 3D sensors) and thermal inputs. This process will allow the AI system to understand multiple inputs to provide more accurate responses.

Discover more about ImageBind

Restricted YouTube Content for Users With Ad Blocking Tools

YouTube is testing a new experiment to block users from watching content when ad-blocking apps are active in their browsers.

To get rid of the pop-up, users must disable their ad blocker or make an exception within their ad blocking rules.

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