Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)
Verified accounts are for notable people, institutions and enterprises that could be impersonated - allowing users to distinguish which are the official accounts.
TikTok now lets users request verification in-app by following a 3-step process:
Meet basic requirements
Enter account details
The verification request can be made via Menu > Settings and privacy > Manage account > Verification.
TikTok allows users to edit their auto-generated captions once content has been published to ensure accuracy.
YouTube has announced a few tool updates for its Community Posts feature.
Firstly, they’re expanding their new visual editing process for image-based posts.
Secondly, they’re also launching quizzes on their Community Posts to encourage more direct viewer engagement and interaction.
As part of their international expansion plan, Pinterest has announced they’re adding support for Afrikaans, Croatian and Bulgarian language Pins. This is because, even though the US is the country that generates the most income from the app, the majority of users come from outside the US.
Elon Musk has announced that Twitter will hold off relaunching Twitter blue until there is enough high confidence that it will stop impersonation. It’s also looking like they’ll use different colours for organisations and individuals.
A question we often get asked is “what time should we post on TikTok?”.
Listen to our team on what we’ve found from extensive testing.