Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)
TikTok has shared a ‘summer playbook’ with key dates, a checklist and a campaign planner for small and medium businesses that want to advertise on the platform.
TikTok Academy now has 17 courses available. The newest additions are:
Celebrating diverse cultures on TikTok
Developing always-engaged strategies
Series is a feature for creators that allows them to paywall certain content.
As of June 6th, TikTok announced that creators in select regions that meet all requirements will be able to apply. However, this application does not guarantee access.
TikTok is testing a new AI feature that creates video scripts and suggests visuals, based on user inputs such as industry, product name, product description, video format, keywords and duration.
Looks like TikTok has inspired Instagram, yet again, to test a new feature.
Instagram is currently testing a new AI chatbot to create a more ‘fun and engaging’ experience. There will be 30 AI personalities for users to choose their favourite.
Instagram has also updated the animation when uploading Stories, so users can see how it’s processing.
Meta keeps encouraging marketers & brands to follow their ‘Performance 5’ framework. This time, they’ve shared some practical steps that align with their approach:
Simplify your account
Utilise automation tools
Differentiate your creative
Use the Conversions API
Measure & A/B test