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Jack Shepherd Co-Founder & Marketing Director
Updated on 08 Jun 2023

Social Media Industry Round-Up #38: TikTok’s Summer Playbook, More AI Tools, Updates to Stories & Maximising Meta Ads Performance

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

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TikTok's Summer Playbook

TikTok has shared a ‘summer playbook’ with key dates, a checklist and a campaign planner for small and medium businesses that want to advertise on the platform.

Download the playbook

New Courses on TikTok Academy

TikTok Academy now has 17 courses available. The newest additions are:

  • Celebrating diverse cultures on TikTok

  • Developing always-engaged strategies

  • TikTok fundamentals

  • Creative codes

  • Lead generation

Start learning here

Expanding TikTok ‘Series’

Series is a feature for creators that allows them to paywall certain content.

As of June 6th, TikTok announced that creators in select regions that meet all requirements will be able to apply. However, this application does not guarantee access.

Read more about it

TESTING - AI-Powered Script Generator for TikTok

TikTok is testing a new AI feature that creates video scripts and suggests visuals, based on user inputs such as industry, product name, product description, video format, keywords and duration.

TESTING - AI Chatbot for Instagram

Looks like TikTok has inspired Instagram, yet again, to test a new feature.

Instagram is currently testing a new AI chatbot to create a more ‘fun and engaging’ experience. There will be 30 AI personalities for users to choose their favourite.

New Instagram Story Upload Animation

Instagram has also updated the animation when uploading Stories, so users can see how it’s processing.

Meta’s New Tips to Maximise Ad Performance

Meta keeps encouraging marketers & brands to follow their ‘Performance 5’ framework. This time, they’ve shared some practical steps that align with their approach:

  • Simplify your account

  • Utilise automation tools

  • Differentiate your creative

  • Use the Conversions API

  • Measure & A/B test

Read more about it
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