Social Media Industry Round-Up #26: New TikTok STEM Feed, New Instagram Stories Sticker, Chat GPT-4 & More AI on Google Workspace

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

TikTok has launched a new feed, which will be dedicated to inspiring and entertaining videos around science, technology, engineering and maths. STEM is yet another education-based community on the platform alongside #BookTok.

This latest test is a sticker that would allow people to highlight their top 3 favourite accounts, tracks, places, and more.

Meta has announced that they’re ending their NFT display projects (on Facebook & Instagram) and will instead focus on other elements, such as messaging and Reels.

Following the previous update, Meta has announced that they will continue developing features to encourage users to communicate on their platforms, as they’ve seen a shift in user behaviour: people are moving towards private sharing.

OpenAI has just launched the next version of their famous AI platform ChatGPT, which they say can achieve ‘human-level performance’ on a range of tasks.

Google is adding AI as a ‘collaborative partner’ to help users across Gmail, Docs, Slides, Sheets, Meet and Chat. Amongst the features, AI will be able to:

• Draft, reply, summarise, and prioritise your Gmail

• Brainstorm, proofread, write, and rewrite in Docs

• Bring your creative vision to life with auto-generated images, audio, and video in Slides

• Go from raw data to insights and analysis via auto-completion, formula generation, and contextual categorisation in Sheets

• Generate new backgrounds and capture notes in Meet

• Enable workflows for getting things done in Chat

Google Ads will use Google Analytics 4's conversion window settings starting March 31 to ensure consistent reporting, provide more accurate insights and help marketers optimise their campaigns more effectively.

After many Twitter users expressed frustration at the ‘For You’ feed because it was showing them a very varied selection of content, the platform has decided to provide users with a new option to show them why that Tweet is appearing on their feed.

Our Co-Founder & Marketing Director, Jack Shepherd, talks about his background in marketing and why he’s always striving for growth.