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Jack Shepherd Co-Founder & Marketing Director
Updated on 29 Sept 2023

Social Media Industry Round-Up #53: TikTok’s Search Engine, AI Replies on Instagram, YouTube Creator Tools & Google Ads on X

Our Marketing team is back with a roundup of news & industry updates. This way, we keep our team, clients and interested marketers up to date with what's going on in the social media industry :)

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TikTok Is Partnering With Google

TikTok and Google are considering a partnership to integrate Google search prompts under TikTok’s search bar. This is yet another step towards TikTok becoming a search engine instead of only an entertainment platform, given that many Gen Z users use social media instead of the Google browser to answer questions and find new places.

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Centralised Wallet on TikTok

TikTok is testing a new in-app wallet in some regions, which would collect all the information about platform transactions, Coins, rewards, and more.

Maximising Ad Effectiveness on TikTok

TikTok has shared some insights on the key factors driving ad performance in the app. Based on various studies, TikTok has explored the variance between attention, resonance, and engagement.

Find out more

AI-Suggested Replies on Instagram

Instagram keeps testing more AI-powered features to encourage messaging and engagement on the platform. The latest test has been AI-powered suggested replies for DMs, which would make platform management easier for marketers and brand owners.

Twitter X Google Ads

X, formally known as Twitter, will be joining Google Display Network, allowing marketers to access some of the X home feed inventory through Google Ads Display campaigns.

New YouTube Creator Tools

YouTube announced new features for creators during its ‘Made On’ event:

  • Dream Screen: A generative AI feature which will enable creators to add AI-generated image or video backgrounds to their YouTube Shorts.

  • YouTube Create: The new, free video editing and creation app will provide access to a range of tools (audio clean-up, auto-captions, filters, effects, transitions, access to royalty-free songs and direct publishing) that will make it easier to put together more complex video clips.

  • AI Insights: Video ideas and AI-generated outlines based on what the channel’s audience is watching.

  • Aloud: Create content in more languages with an automatic dubbing tool.

  • Assistive Search in Creator Music: Finding the best track for a video with the help of AI.

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